Each user only needs 1 yuan to get thousands or even tens of thousands of prizes. The appearance of "1 yuan" has become the biggest hot spot for a long time. But in the end, Netease finally shut it down because of a large number of negative events.
2.Xuxian.com。
In a short time, Xu Xian. Com has more than 300 direct stores and franchisees in Beijing, Shanghai, Wuhan and Hangzhou, with more than 6.5438+0.5 million registered users.
However, due to its supply chain, market positioning, corporate gene solidification, blind expansion and other reasons, Xuxian.com became the first failure case of fresh e-commerce in 20 17.
3. The other shore
Founded on 20 13, the other shore is a funeral e-commerce company that provides funeral supplies such as shroud and urn sales and funeral services such as funeral and cemetery screening, and adopts the mode of "online drainage and offline experience". In the same year, he also received angel investment from angel investor Xu Xiaoping.
Traditional shroud stores have extremely limited channels to get customers, and they can't do marketing and branding. The way to get customers basically depends on hospitals and morgues. In this way, the channel commission may be as high as 45%~50%, and the middleman's profit is the biggest, while the company that really landed, like the other party, has little profit space. The biggest change in the internet model is to reduce the channel cost, but the other party has not done it.
Finally, because of the high marketing cost, consumers' lack of acceptance, they were unpopular in the capital market, and finally the other party died.
4, JD.COM Cool Selling
Alibaba's position in the field of e-commerce is just like Tencent's position in the social field. Latecomers can't copy, and it's hard to surpass.
5. There is a model.
At the beginning, Youfan spent a lot of money! 20 14 Smith Barney named the first season "The Story of Chipa" for 50 million yuan. However, despite the huge traffic, the fan conversion rate is extremely low. In addition, the shortage of capital chain supply also led to the end of the model.
Step 6 book a treasure
However, the low-frequency pain point in the market is difficult to solve, and the appointment treasure that does not take the usual path has seen new hope in the encirclement, but unfortunately failed to highlight the encirclement. It's a good idea, but it was defeated by the market in the end.
7. Cars come and go
Cars come and go, which is a platform for domestic used car trading and service.
On September 30th this year, Xie Lei, CEO of the second-hand car trading platform, issued an internal email in the evening, announcing that the company could not operate due to the break of the capital chain and would enter the bankruptcy liquidation procedure.
8. Green box subsidy
This is a children's clothing company integrating design, development, production and sales, and it is also one of Disney's strategic partners in China. However, the rumor that Wu Fangfang, the beauty CEO, transferred her property and ran away was once rampant.
In fact, Green Box has faced bankruptcy many times in recent years and was forced to give up. Despite Disney's authorization, Disney's strategic partner in China is more than just a green box. In addition, traditional children's wear brands began to touch the net one after another, and the e-commerce traffic dividend gradually disappeared. As a result, the green box has never been on the right track and finally ended.