There are nearly100000 stores in China. If you don't make money, you won't drive so much. Braised chicken is a kind of rice fast food, which is the largest food market in China, with 5 people eating fast food for every 10 people. The gross profit of braised chicken rice can reach 70%, and the takeaway can reach 40%. In the catering industry, the profit is also the highest. After so many years of market precipitation, it has been highly recognized by the market and has stronger anti-risk ability than other catering categories. Many people will come to eat because the store is not advertised.
The taste of cooking is very important. Braised chicken in abalone sauce is an upgraded version of ordinary braised chicken, which tastes better. The main product is "braised chicken with fresh abalone sauce", which is popular among young people. Chicken in abalone sauce is more delicious and soup is more delicious. Young people prefer it, so it sells well.
It's not enough to open a shop now. Couples' stores and individual stores generally have poor management ability, which can't be compared with the company team, earning less and losing more. Traditional brands of Huangqi chicken don't pay attention to online and offline management, and franchisees have no experience or energy, which leads to many franchisees taking little or no online food and not knowing the operation of stores, which greatly limits the income of franchisees. Baochu Niang Huang Ji is doing well at present, and has a special online and offline operation team to manage franchisees in a unified way, including store opening management, event management and word-of-mouth management, which has solved the customer problems of franchisees and greatly increased their income.
Baochuniang has a good decoration environment, providing services such as door-to-door site selection (choosing a good location is half the battle), decoration design, free training, opening activities, door-to-door pick-up and take-away storage. This is the real full support. Each link has a special person in charge, and franchisees can easily open stores without experience. There are many dishes, including braised chicken series; Hot pot chicken series: casserole rice series: side dish supplementary food series and so on. There is a food research and development team, and basically every three months, a new product will be launched.