It is understood that in the early days of the founding of New China, there were about 10,000 old brands 1 10,000, which were distributed in many industries such as catering, retail, food, brewing, medicine, resident service, etc. They played an important role in meeting consumer demand, enriching people's lives, advocating honest management, extending service connotation, inheriting and displaying national culture, and had far-reaching influence among the people of the whole country, overseas Chinese and international friends. ? [ 1]?
The unique products, exquisite skills and business philosophy inherited by time-honored brands have immeasurable brand value, economic value and cultural value. Time-honored brands, bearing excellent Chinese culture, are the core connotation and precious wealth of developing business with honesty and promoting commercial civilization in the new period.
China's time-honored brand shop
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Among these famous old shops, there are Tong Ren Tang, which provided the secret recipe of traditional Chinese medicine in Kangxi period of Qing Dynasty, and Tianjin Qiaoxiangge, which was founded in Xianfeng period of Qing Dynasty (A.D. 1853) and was the "first shoe shop in China" to make shoes for royalty and officials of the imperial court, and was famous for its handicrafts. In 1870, Ruifuxiang Silk Shop was developed to meet the needs of the dignitaries in Beijing, and Liubiju, which opened in the middle of Ming Dynasty and is famous for making delicious pickles, is a part of China's long history. Here you experience tradition and service that remains unchanged for a hundred years.
old?name?in?business；time-honored?brand
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Time-honored brands are not only a commercial landscape, but also a historical and traditional cultural phenomenon. It's a pity that you don't eat roast duck until you reach the Great Wall, which makes Quanjude a symbol of Beijing. The folk allegorical sayings in Beijing, such as the instant-boiled mutton in Donglaishun-the dishcloth that is really tender and six-dwelling-have all tasted the ups and downs, the medicine in Tongrentang-the real thing, the sale in the casserole house-and so on, vividly express the brand characteristics of these old brands.
In the past, old Beijingers used to have a catchphrase: Ma Juyuan is on the top of his head, his feet are rising inline, he wears eight auspicious clothes, and his waist is wrapped around four constant clothes. The term "stepping on inline" here means that you can wear shoes made of inline, which is a show off of your status.
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Department stores, traditional Chinese medicine, catering, clothing, condiments, wine, tea, baked goods, meat products, folk handicrafts and other commercial and service industries. Famous images: Quanjude, Goubuli, Inline Ascension and so on. At present, there are more than 10,000 time-honored merchants in various industries in China, but less than 1,000 are still operating today.
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On 20 181February, Tianjin issued the Work Plan for Revitalizing Time-honored Brands in Tianjin (20 18—2020), with a view to further giving play to the advantages of time-honored brands in history, culture, entrepreneurship and market accumulation, and accelerating the innovation, development and rejuvenation of time-honored brands.
Famous old-line store
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pekings time honored brand
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Wanlong salted meat branch
Founded in the third year of Tongzhi in Qing Dynasty (1864), the storefront faces south and is fan-shaped. It is located at the four corners of Qinghefang. The founders, Chen and Zhang, are originally from Ningbo. They are famous for their homemade bacon, such as Jinhua Ham, Hometown South Meat and Gaozhuang Fengrou, and also engage in salted meat and ham. Bandung is famous for its reputation, quality, genuine products and childlike innocence. 1962 was changed to Hangzhou cured meat store, and its original name was restored after the reform and opening up.
Shaozhiyan Bizhuang
Founded in the first year of Tongzhi in the Qing Dynasty (1862), Shao Zhiyan, a native of Cixi, opened a pen shop called "Huanhuabao" in Hangzhou. Later, the shop was named after the owner, and the shop was located near the entrance of Guanxiang. He set up his own pen and ink workshop, and the brush he made was characterized by "sharp, neat, garden and healthy", which won the reputation of Confucianism in previous dynasties. It is a century-old shop with scroll breath and professional characteristics in Hangzhou. The refined Zhilantu brand brush in Bizhuang has won many gold medals in international fairs for its ease and handy writing. Maohe pens produced and sold in Bizhuang mainly include sheep hair, wolf hair, purple hair and doubled both brush. In addition, we also supply all kinds of precious and practical Four Treasures of the Study such as inkstone, rice paper, Hui ink, pen holder, etc. 1956 public-private partnership, Shao Zhiyan and Shi Aiwen Bizhuang merged, and then merged into Longtaichang Stationery Store. Shaozhiyan Bizhuang resumed after the reform and opening up.
Huqingyutang (Hangzhou)
Hu Xueyan, a "Red Top Merchant", founded the Cooked Pharmacy Bureau, which was formerly set up by Huimin Heji Pharmacy Bureau in the Southern Song Dynasty. It was founded in the 13th year of Tongzhi in the Qing Dynasty (1874), and a rubber factory was set up in Yongjinmen two years later. In the 4th year of Guangxu (1878), it was officially opened after the store house in Dajingxiang was completed. It is a well-known Chinese medicine shop with a large scale, which was established earlier in China. It is as famous as Beijing Tongrentang and has the reputation of "the king of medicine in the south of the Yangtze River". Pharmacies widely employ famous doctors in the south of the Yangtze River, collect all kinds of ancient prescriptions, proven prescriptions and secret recipes based on the Royal Pharmacopoeia of the Song Dynasty, and combine with clinical experience to produce more than 400 kinds of pills, powders, ointments, pills, gels, lotions, oils and medicated wines, and write a special book, The Complete Works of Hu Qingyutang Xueji Pills. Officially produced and sold Chinese patent medicines include tonifying the heart and kidney, diarrhea of the spleen and stomach, stagnation of food and qi, phlegm-fire cough, typhoid fever caused by various winds, heat and dampness caused by various fires, gynecology, pediatrics, ophthalmology, surgery, Du Jian Zhu Jiao, secret ointment, various flower dew and sesame oil medicinal liquor, etc. Up to now, it still inherits the ancestral prescription and traditional pharmaceutical technology, and retains a large number of traditional brand-name products, such as Niuhuang Qingxin Pill and Shiquan Dabu Pill in Xuanyong Pharmacopoeia of Southern Song Dynasty, Buzhong Yiqi Pill and Dendrobium Nocturnal Pill in Yuan Dynasty, Angong Niuhuang Pill, Ginseng Zaizao Pill, Liushen Pill and Piwen Pill handed down by pharmacies in Qing Dynasty. The shop advertised "saving the world" and "doing good deeds", and hung a "no bullying" plaque in the hall to show honesty. After the death of Hu Xueyan, Hu Qingyutang changed owners several times, but the name of the store was still titled "Hu", and the outstanding reputation of Hu Qingyutang was well known. 1958 Huqingyutang Xueji Sinopharm and Yedetang Sinopharm were merged and changed to Huqingyutang Pharmaceutical Factory. 1980, the retail department of Huqingyutang was re-established.
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Zhang Xiaoquan scissors
During the Chongzhen period of the Ming Dynasty, Zhang Xiaoquan, a native of Qian County, Anhui Province, led Zhang Jingao to Dajing Lane in Hangzhou to produce ancestral scissors. Due to the adoption of Zhejiang dragon
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Spring's good steel is used as raw material, and after careful production, the scissors are fast and durable, which is different from others. Zhang Dalong Scissors was renamed "Zhang Xiaoquan Scissors" in the second year of Qing Emperor Kangxi. After Zhang Xiaoquan's death, his son Zhang Jingao inherited his father's business. In order to protect his own interests, the word "Jin Ji" was added to the name of "Zhang Xiaoquan", which was regarded as authentic. During the Qianlong period, Zhang Xiaoquan's recent scissors have been listed as a tribute. In the third year of Qing Xuantong, Zhang Xiaoquan was registered as "Haiyun Bath Day". On the eve of liberation, Zhang Xiaoquan Scissors Store was on the verge of closure. 1956, 32 scissors stores including Zhang Xiaoquan implemented public-private partnership and built Zhang Xiaoquan Jinji Scissors General Factory. 1June, 958, renamed Zhang Xiaoquan jinji scissors factory. Zhang Xiaoquan scissors are famous at home and abroad for their exquisite selection of materials, uniform steel inlay, fine grinding, unusual sharpness, exquisite style and durability.
Bianfumao shoe store
In the twenty-fifth year of Qing Daoguang (1845), it was opened at the intersection of Wulao Lane, Changqing Lane, Hangzhou. The founder Bian Chunhao, a native of Zhuji, was good at shoemaking. His son Bian Qichang studied with his father and was good at managing money, and then inherited his father's business. In the third year of Xuantong (19 1 1), it moved to Taipingfang (Zhongshan Middle Road) for business. Bian Fumao's shoemaking materials are carefully selected, paying attention to quality, with light shape and crisp upper. In the 10th year of the Republic of China (192 1 year), it set up a branch in Yangbatou, dealing in leather shoes, and in Shanghai in 1932? [2]? . Hangzhou is commonly known as "the sky above the head, the foot on the side", which refers to the hat of "Tianzhang" and the shoes of "Bianfumao". After liberation, Mao Zedong, Zhou Enlai, Tan Zhenlin and other party and state leaders, as well as Mei Lanfang, Gai Jiaotian and other celebrities in the art garden, all customized cloth shoes in this store. With the changes of the times, leather shoes have become the mainstream instead of cloth shoes. Bian Fumao not only manages cloth shoes with traditional characteristics, but also manages other footwear.
Dujinsheng silk factory
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Founder Du Jinsheng was born in the Republic of China 1 1 year (1May, 922), and set up a sales office at the lakeside the following year. He graduated from Zhejiang A Industrial School, majoring in weaving. He loves natural scenery and is good at silk weaving. His own woven cotton products are colorful, layered and beautiful. 1926 The silk landscape carpet and multicolored painting wall hanging produced by Du Jinsheng won the gold medal at the Philadelphia International Expo. After liberation, Du Jinsheng's products have been further developed. The main products are divided into craft tapestries, including tapestries, cushions, curtains, etc. Landscape fabrics include landscapes, figures, flowers and birds, etc. There are more than 100 varieties and 1000 patterns. Its products have won many awards abroad and are known as "flowers of oriental art".
Guang he shun Xie Liao branch
Guangheshun was founded in the early years of the Republic of China by Ren Wenhua, who was born in a handicraft workshop of double-layer leather paper and has rich experience in leather materials. At that time, the shopkeepers of major shoe stores, such as Meihua and Murray, had great potential in view of the prosperous leather industry, so Ren Wenhua was responsible for raising funds to form a partnership. The brand name "Ren Wenji" was originally located in Huituan Lane, Xipailou, specializing in red leather business, and later moved to Blessing Bridge Lane, and changed its name to "Guangheshun Leather Shoe Material Number". Since then, with several other old shops being squeezed out of business, Guangheshun became the leader of the leather and footwear industry in Hangzhou at that time.
Jingyangguan
The owner, Shen Daqing, opened Jingyangguan pickles shop in the front shop and back shop in Youshengguan Road, Jianqiao Street (now Qingtai Street) in Hangzhou in the 33rd year of Guangxu (1907). Refined all kinds of pickles and fermented bean curd, produced and sold by itself, was praised as one of the four famous pickles shops in China (Beijing Liubiju, Yangzhou Sanhe Sanmei, Jinan Yutang) with the management principle of "winning by quality". During the Republic of China, although several shopkeepers changed hands, they still inherited and carried forward the traditional management, and their products sold for a long time.
Kong Fengchun
Founded in the first year of Tongzhi in Qing Dynasty (1862), the founders are Kong Chuanzhi, Kong Chuanhong and Kong Chuanfu, who are originally from Xiaoshan. Kong Fengchun Powder Shop is located at the "four corners" of the intersection of Zhongshan Middle Road. At the beginning, it produced and operated more than ten kinds of cosmetics, such as goose egg powder, hair tonic and vanishing cream. After accumulating funds, it opened Kong Fengchun Powder Shop, which was the earliest manufacturer of cosmetics in China. It has a long-standing reputation for its fine materials and excellent texture. It is said that the goose egg powder produced by this factory in the Qing Dynasty has been listed as a tribute. In the 1920s and 1930s, it was the golden age of this store. Qinghefang was located at the foot of Chenghuang Mountain. During the fragrance season, a large number of pilgrims would go to Kong Fengchun's store to buy cosmetics, especially the goose egg powder packed in refined cartons was the most popular among pilgrims, but the cartons remained fragrant after use. Kong Fengchun's word "spring" also implies the good fortune of "spring fragrance". 1956 after the public-private partnership, it was changed to Kong Fengchun Cosmetics Factory.
Time-honored moon cake
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Mi Dachang
In the eighth year of Tongzhi in Qing Dynasty (1869), it was opened in Qinghefang, Qiandian Houfang, and was founded by Fu Zhuangxiao, a native of Cixi. He was originally a tobacco planer, engaged in homemade dry tobacco and distributed famous cut tobacco, hookah, tidal tobacco and snuff. The dry cigarettes produced by Mi Dachang are of high quality and low price, with small profits but quick turnover, winning the trust of the public and being exported to Xinjiang, Yunnan and Northeast provinces. In the 27th year of the Republic of China (1938), it set up branches in Shengxian and Shaoxing, and was reorganized into a limited company in 1947. Wang Yating was re-appointed as the general manager, engaged in wholesale and mail-order business in addition to door-to-door sales. 1956, public-private merger was implemented, and 1962 was renamed Qingfeng dry tobacco shop (factory). As dry cigarettes were replaced by cigarettes, 1980 1 month stores stopped production and switched jobs.
Suchunzhai
Time-honored jewelry
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In the eighth year of the Republic of China (19 19), the original store was located at Jiaoren Street, Yan 'an Road, and Shi Yiting, a former Su Chunzhai chef, was hired as the manager. Cooking Wuxi and Yangzhou vegetarian dishes with fresh, light, slightly sweet and smooth flavor. On the basis of the flavors of Suzhou and tin, it is combined with the characteristics of Hangzhou cuisine, forming a unique cooking feature, especially the vegetarian goose, vegetarian fish and vegetarian wings, which are vivid in image, good at color matching, attractive in flavor, fresh and tender. After liberation, Su Chunzhai maintained its original management characteristics, inherited traditional cooking skills and created a variety of vegetarian dishes.
Wang runxing
Wang Runxing, the first hotel in this state, was founded in about11940s, originally in Chengzhan, and moved to Qinghefang in 1930s, and was famous for its "door-plate rice". He put on long tables and benches at the door, mostly laborers, serving popular dishes such as pig's head frozen meat, pickles and tofu. Hangzhou cuisine is served upstairs, especially fish head tofu and salt pieces. In the late Qing Dynasty, Wang Runxing was the most prestigious hotel in Hang Cheng. At the beginning of the Cultural Revolution, it was renamed Xiangqian Dim Sum Shop, and its original name was restored in 1984.
Weng long sheng cha Hao
Founded in the seventh year of Yongzheng in Qing Dynasty (1729), the founder Weng Yaoting was originally from Haining, and the store was located in Gao Qiao, Meidong, Hangzhou. After the Taiping Heavenly Kingdom, in order to develop its business, Weng moved its store to Qinghefang, a commercial downtown area at that time, and expanded a five-story villa. The lintel was decorated with a "lion ball" and registered a trademark, which made it look brand-new. It was a century-old shop and was genuine to attract customers. Weng Longsheng's reputation as a tea shop is enduring. Well-known at home and abroad, its main business characteristics are: the quality of Longjing tea is excellent, claiming to be serious in purchasing, and choosing and checking. Fuchun tea, which is specially designed for "picking cuicui three times ago", is well-known for its color, fragrance and taste. Longjing is the best Shifeng tea, which won the certificate of Panama Expo. 1937 When the Anti-Japanese War rose, Hangzhou fell, and the major tea brands closed down one after another, the Longjing tea producing area was poor and the tea garden was scarce. 1953 After accepting the socialist transformation, the retail shop of Qinghefang was abolished, and the lakeside Tongda Dayuan tea house was changed to Wenglongsheng tea house, and later it was renamed Shifeng tea shop.
Hendali
Hangzhou "Hengdali" clock shop was opened by Sun Meitang, a native of Ningbo, in Hangzhou City Station in the third year of the Republic of China (19 14). It was originally a branch of Shanghai "Maohuali" and "Hengdali" clock shops. 1929 moved to the street on the second floor of Yangbatou three-story building, and was officially named Hangzhou Hengdali Watch Store. The window is equipped with a special double-sided big clock and neon advertisement. 1932 After the Japanese imperialism provoked the "November 28th Incident" in Shanghai, the Shanghai Head Office of Hengdali was on the verge of danger. In order to pay off its debts, it had to be reorganized and sold, and Lou Xianlin, the former manager of Hangzhou Hengdali Branch, took over. The operating characteristics of Hengdali Watch Store are service-oriented, quality-oriented, and equal emphasis on sales and repair. The clocks and watches sold in the store are of excellent quality and have outstanding reputation, which has won the trust of customers. 1956, the whole industry entered the public-private partnership, and set up the watch head office. In 1957, it began to trial-produce watches in Hengdali Watch Store. In 1966, it was changed to Limin Watch Store, and its original name was restored in 1979.
Time-honored JIU
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Yezhongdetang
The founder, Ye Pushan, from Cixi, was an expert in medical science. After leaving the criminal department of the Qing government, he practiced medicine in Hangzhou. In the 13th year of Jiaqing in Qing Dynasty (1808), Yedetang National Medicine Store was opened in Wangxianqiao Street. It was the earliest and largest Chinese medicine store in Hangzhou, which was famous in Zhejiang, Jiangxi, Fujian and Anhui provinces. In 25 years of the Republic of China, he moved to the new site of Qinghefang, where his business flourished and he became one of the six famous pharmaceutical companies in Hangzhou at that time. The hall has strict raw materials and careful processing, and its high-grade tonics such as pills, powder, ointment, Dan and tiger, deer, turtle and donkey glue are famous at home and abroad and sell well all over the country. 1956 public-private partnership, 1958 merged into Hu Qingyu Hall.
Yixiangzhai
It was founded in the first year of Guangxu in Qing Dynasty (1875). Founder Ge Jingshan, a native of Suzhou, studied craft in a south goods store in Suzhou when he was young, and then moved to Hangzhou to make a living. He set up a stall in Yijing Lane, Qingtai Street, and now sells Dingsheng cakes. Later, with the help of an old customer named Li, he transferred a facade at the entrance of Yijing Lane to Ge's shop and named it Yixiangzhai. When opening a shop, the front shop and the back shop. Traditional cakes include strip cakes, square cakes, mung bean cakes, crisp cakes, sliced peppers and peaches, small clear sand and Soviet-style moon cakes. Pastry formula pays attention to "triple", heavy color, dark and not burnt, and rich flavor; Heavy oil, oily but not greasy, crisp; Heavy sugar, sweet taste, soft and glutinous, among which Chao cake and moon cake are the most famous. 19371February Hangzhou fell, and Yixiangzhai was robbed by local ruffians and Japanese troops, with heavy losses. 195 1 year, Ge's family sold Yixiangzhai to Xu Binghua, a Shanghai colleague, because he was unable to operate. During the Cultural Revolution, the enterprise was renamed "Dongfeng", and the old name was restored only in 1980.
Laofengxiang
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Zhang tongtai
Zhang Mei, the founder of the original "Zhangtong Thai Medicine Store", was born in Majing Village, Cixi County, Zhejiang Province. He first opened Maochang Medicine Store under the Xinguanqiao River in Hangzhou. In the 10th year of Jiaqing in Qing Dynasty (1805), Zhang Mei set up the "Shen Guotai National Pharmacy" in Tongchunfang, Hangzhou, and changed its name to "Zhang Tongtai Pharmacy", dealing in genuine medicinal materials, pills, powders, various flower dew, tremella, etc. It was one of the three famous pharmaceutical retail stores in Hang Cheng (Zhang Tongtai, Hu Qingyutang and Fang Huichun). In the first year of the Republic of China, after a large-scale renovation of the pharmacy, the new house was completed, the stone wall door was rebuilt, and the trademark "Vientiane" was engraved on it. The gold-plated characters of "Zhang Tongtai" shine brightly, and the bronze medals of "Zhang Tongtai's authentic medicinal materials" are hung on both sides of the gate, and more than 360 kinds of traditional Chinese medicines are made by ourselves. During the Cultural Revolution, Zhang Tongtai's pavement was carved with plaques and inscriptions, which were destroyed and renamed Chunguang Pharmacy. In 1988, the original name of "Zhang Tongtai Pharmacy" was restored.
Zhang yunsheng
Time-honored commercial culture exhibition
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Zhang Yunsheng Department Store was located at the four corners of Qinghefang in Qing Dynasty, formerly known as Zhang Yunsheng Line Cap Department Store, which was the earliest department store opened in Hang Cheng. Shopkeeper Sun Zhongshu is from Shaoxing. The shop has two workshops: thread-making and hat-making, the front shop and the back field. The self-made silk thread is exquisite in material selection and fine in production, and won the West Lake Expo Award. The hats are famous in the city for their unmade men's watermelon hats, women's black velvet hats and full head covers. The source of our business mainly comes from Shanghai, and it is also linked with Shanghai manufacturers, and implements the joint operation of factories and stores, distributing invincible brand tooth powder, toothpaste, butterfly cream and toilet water, Futao brand wooden yarn group and Tianjin Gangyang brand wool, and entrusts this store as the general manager of Zhejiang Province. In order to attract customers, the store must hold one or two sales exhibitions every year. Before the Anti-Japanese War, it had become the largest department store in Hangzhou with the largest number of people and the largest turnover.
Zhu yang Xin Gao drugstore
Zhu Yangxin's ointment pharmacy was founded in Wanli period of Ming Dynasty (1573- 1620), with a history of about 400 years. Its founder, Zhu Yangxin, was born in Yuyao, Zhejiang Province, and later moved to Hangzhou. In his later medical practice, Zhu formed an external treatment method featuring ointment and Dan, and personally created refined ointment Dan. Self-made eye drops are famous all over the world. In the late Qing Dynasty, out of gratitude, many patients who had benefited from "Zhu Yangxin" raised funds to rebuild Zhu Yangxin's pharmacy in Dajing Lane, and later moved to another place. 1982, Zhu Yangxin's pharmacy was transformed into Zhu Yangxin's pharmaceutical factory. /kloc-moved back to the original site of Dajing Lane in 0/984. Zhu's traditional products include Wanling Wuxiang ointment, Ferula dog skin ointment, Jasper ointment, Pearl Babao eye drops, etc., which are still favored by compatriots at home and abroad.
Identification specification
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I. Applicants