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The Cultural History of Quanjude Roast Duck
"Quanjude" was originally called "Dejuquan". It was a shop selling dried and fresh fruits on Qianmen Street, but somehow, business went downhill and eventually closed down.

In the third year of Tongzhi in the Qing Dynasty (A.D. 1864), a vendor named Yang Quanren, a native of Ji County, Hebei Province, bought this shop and started to deal in roast duck and oven meat.

Before opening, a geomantic gentleman stood around the new store for two times and said, "This is a treasure trove of geomantic omen, and its future cannot be * * *. It's just that this store was unlucky in the past. If you want to deal with it, only when the old font name of" Dejuquan "is reversed and called" Quanjude "can the new font name be smooth.

"When Yang Quanren listens to his heart, he has a word" all "in his name, and secondly," gathering virtue "means gathering virtue, so he can flaunt his store's business and talk about virtue.

Thus, the famous time-honored brand "Quanjude" was born.