Why should Xiao Zhan be blamed? Is it because he's a bully, or because he's red enough?

Ozark brand event, Xiao Zhan did not do anything from the beginning to the end, the original incident on his biggest impact, but he did not voice, two did not complain.

If this is the case, but also to blame things on his head, but also too unfair it.

Of course, the brand can't be blamed for this - they didn't expect it to happen.

Ozark's original popularity was not very high, if it was not for the cooperation with Xiao Zhan, many people had never heard of it, and it must be said that they were very discerning, choosing Xiao Zhan as the spokesman, which instantly increased the brand's popularity.

As for sales, Peter Pan's spending power is evident for all to see, this point does not have to worry at all.

Ozark brand official announcement of the product instantly seconds after the exhaustion, several rounds of replenishment is still bought empty off the shelves, a single platform sales volume of more than 500,000, total sales according to incomplete statistics of more than 70 million yuan.

And even then, there are many fans who complained about their slow hands and didn't grab it.

If you are looking at the entertainment industry, there are a few people who have such a strong ability to carry goods.

What's more, if these sales are just a momentary benefit, the long-term impact of Xiao's endorsement of Ozarks can't be ignored.

As Ozark's director said, the brand spokesman can personalize the brand and establish a brand image.

This time, Ozark chose Xiao Zhan as its spokesperson, which not only reflects Ozark's powerful strength to attract top stars to cooperate, but also realizes the effect of one plus one is greater than two.

In other words, Ozarks is interested in Xiao Zhan's popularity and influence, and the cooperation between the two sides is a **** win.

Through the words of the person in charge, it can be learned that Ozark attaches great importance to the cooperation with Xiao Zhan, only they did not expect a hundred mistakes, but because of a customer service caused controversy.

The black fans of Xiao Battle went to ask the customer service why Ozarks had to ask Xiao Battle to endorse, and the customer service replied "because Xiao Battle is cheap".

To be honest, I don't think this customer service guy really understands why Ozarks wants to work with Xiao Zhuo, otherwise he wouldn't be just a small customer service guy.

Moreover, I don't think he really knows Xiao Zhuo's endorsement fee, after all, these are only known to the company's senior management and relevant persons in charge.

Corporate finance related, belongs to confidentiality, not to mention this customer service is a third-party cooperation customer service, the possibility of him knowing is minimal.

The reason why he said "Xiao Zhan is cheap" should be analyzed for two reasons

One is because he doesn't like Xiao Zhan, so he directly shows his attitude.

The second reason is that he wanted to end the conversation quickly, so he answered perfunctorily.

Only he didn't expect that the black fans were waiting for this sentence, that's why the screenshots of the chat logs went viral on the internet.

The reason why the black powder went around publicizing this matter was just to prove that Xiao Zhan's commercial value had declined, as a way to achieve the purpose of sniping Xiao Zhan.

We might as well think about it, if this happened to other stars, would it make such a big fuss?

The answer is obvious.

Since the 227 incident, Xiao Zhan's black fans have been relentless, and every time there's a breeze, they're excited.

After entering the year 2021, Xiao's career has been smooth and unstoppable, and the black fans are at their wits' end, waiting for a sentence of "Xiao's cheapness" is naturally like a treasure.

Ozarks should have anticipated all the consequences before asking Xiao to endorse the company, and the only thing he didn't expect was that the customer service would talk nonsense.

That said, we have to praise Ozarks, the reaction was very quick, to find out the situation, and then directly issued a statement.

Both the attitude and speed were top notch.

Maybe some people will ask, obviously it is the brand's customer service words are not careful, which triggered the right and wrong storm, how to say that Ozarks is not to blame?

This is because, since Ozarks chose Xiao Zhan to do endorsement, is to want to take the high-end route, customer service said Xiao Zhan is cheap, invariably also in the brand to pull down the grade.

Thinking differently, Ozarks certainly do not want to see this happen.

As a brand, they can't wait for Xiao Zhuo to be worth more and more, because it proves that their brand is good enough and has strength.

This matter in the end, or blame customer service and Xiao war black powder.

Whether the customer service intentionally or unintentionally. He does not have the quality that a customer service should have, it is because of his careless words, almost to Ozark and Xiao war caused irreparable effects.

And Xiao Zhan black fans, they played a role in this matter to promote the role.

Practically speaking, Xiao Zhan, as a public figure, the public can monitor him and offer well-intentioned criticism and suggestions, but there is no need to create a storm.

The world is not going to change into what anyone expects it to be, and while we accept the things we like, we have to allow the things we don't like to exist.

What we don't like, we don't have to force ourselves to like, but we should be able to do it with a minimum of respect.

Ozark event, Xiao war innocent, the brand is also innocent, the most should reflect on their own behavior is the customer service and black powder, I hope that they later convergence of words and deeds, do not cause a storm of right and wrong again.