As a second-tier western-style fast food brand, Wallace is simple and low-key, and only concentrates on making good food. The total investment of Wallace's joining fee needs at least 300,000 yuan. Opening a Wallace Western-style fast food restaurant in third-and fourth-tier cities has an infinitely broad market prospect. Wallace's clean dining environment, portable product mix, simple image packaging and popular food pricing are the consistent initiatives of Wallace people to practice environmental protection, practice simplicity and be willing to share, restore the true meaning of value, and let consumers get new consumption satisfaction forever.