Li Jingwei, the founder of Jianlibao, is an innovative pioneer in the beverage industry in China. His innovative thinking and keen business vision have made Jianlibao a leading brand in the beverage industry in China. This article will introduce Li Jingwei's innovative ideas and the development of Jianlibao.
Li Jingwei's innovative ideas
Li Jingwei's innovative thinking can be summarized as "continuous innovation, continuous breakthrough and continuous progress". Jianlibao's innovation began in the 1990s, when the beverage market in China was still in its infancy. Most domestic beverage brands only had several flavors, and the market demand was far from being met. Seeing this opportunity, Li Jingwei began to develop new flavors of beverages and put them on the market. This innovation has enabled Jianlibao to take the lead in the market competition and become the leading brand in the beverage industry in China.
In addition to innovation in product development, Li Jingwei also pays attention to innovation in marketing and brand building. He positioned Jianlibao's brand image as "young, fashionable and healthy" and promoted the brand through large-scale advertising and sponsorship activities. This innovation has made Jianlibao's brand image deeply rooted in people's hearts and become a fashionable beverage brand in the hearts of young people.
The development course of Jianlibao
The development of Jianlibao can be divided into three stages: the initial stage of entrepreneurship, the period of rapid development and the period of brand upgrading.
At the beginning of his business, Li Jingwei founded Jianlibao Company and began to develop new flavors of beverages. He positioned the brand image as "young, fashionable and healthy" and promoted the brand through large-scale advertising and sponsorship activities. This innovation has enabled Jianlibao to take the lead in the market competition and become the leading brand in the beverage industry in China.
During the period of rapid development, Jianlibao Company began to expand in domestic and foreign markets, and introduced a variety of new flavors of beverages. At the same time, the company has also carried out many brand upgrades to continuously improve the brand image and product quality. This stage of development has made Jianlibao one of the world-famous beverage brands.
During the brand upgrading period, Jianlibao Company began to pay attention to the concept of product health and environmental protection, and launched a variety of low-sugar and low-calorie healthy drinks, and reduced the impact on the environment through environmentally-friendly packaging and recycling. This innovation has made Jianlibao a representative brand of health and environmental protection.