19 10 year, Coco opened a milliner's shop in Paris, and with excellent sewing technology, she sewed one hat after another with simple and attractive styles. At that time, ladies were tired of fancy decorations, so Chanel's simple and comfortable hat was as cool as a fountain to them. In a short period of one year, business is getting better and better. Coco moved her store to the more fashionable Kangming District, which is still the headquarters of Chanel. Making hats can never satisfy Coco's ambition for fashion, so she entered the field of high-end uniforms. 19 14, coco Chanel opened two fashion stores, and the fashion brand "Chanel" which had a far-reaching influence on later generations was officially born.
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Chanel brand products are various, including clothing, jewelry and accessories, cosmetics, skin care products, perfumes and so on. The clothing design style of this brand is elegant, concise and exquisite. In the 1940s, it successfully pushed the "bound" women's clothing to a simple and comfortable design.
Chanel brand takes the high-end route, which is fashionable, simple, comfortable, pure and graceful, youthful and beautiful. Fashion is fleeting and style lasts forever, which is still the guiding force behind the brand; The antonym of gorgeous is not poverty, but vulgarity. The biggest feature of Chanel brand led by Ms. Chanel is its practicality and gorgeous. She draws inspiration from her living environment, especially love. Different from other designers who ask others to cooperate with their designs, Chanel brand provides freedom and choice with liberating significance, which turns fashion design from a male perspective into an independent stage to express women's beauty, and transforms the essential needs of women into the connotation of Chanel brand.
Baidu encyclopedia-Chanel