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Why does KFC almost force mobile phone orders?
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With the development of science and technology, more and more industries have launched online ordering services, but why are they forced to order orders by mobile phones both outside and in KFC stores? Xiaobian feels that the reasons are as follows:

First, reduce queues and speed up food delivery.

KFC requires customers to order on their mobile phones, one of the purposes is to prevent the phenomenon of long queues. A few years ago, every time I entered KFC and other stores, I saw a line of people queuing there, which not only had a bad influence on the customers who were dining, but also affected the beauty and cleanliness of the store. Sometimes people who wait in line for a long time will be dissatisfied and will not come here for dinner next time. Therefore, KFC can reduce a lot of trouble by using mobile phones to order food, and at the same time, it can also let more employees prepare food, thus speeding up the meal.

queue

Second, save staff time

When old people or children go to KFC for dinner, they don't know the situation here, so they need staff to explain it to them, which will take a lot of staff time. If you order on the mobile phone, you can not only see the style and all the information of each product, but also see the price, which greatly facilitates customers to order food and saves employees' time, so that employees can spend their time in places where they need help more.

Help more people.

Third, it is convenient for accurate food delivery

In the past, when there was no mobile phone to order, many waiters in the catering industry would make a mistake about the target or the number of meals served, and sometimes they might confuse what everyone wanted because of too many people, thus affecting the return rate of our store. However, after the appearance of mobile phone ordering, the waiter will not only make the previous low-level mistakes, but also make no mistake in the settlement, because the amount to be paid can be displayed on the computer.

Accurate settlement

Four, related enterprises * * * with profit.

Many catering industries launch mobile phone orders because of cooperation with some enterprises, such as Meituan and Hungry. Industries and enterprises order orders through mobile phones, and industries can raise prices by providing packaging fees and other things, thus earning more; Enterprises can stimulate consumption and profit from it by providing coupons and recommending a large number of foods you like. Therefore, mobile phone ordering is good for the catering industry and enterprises.

Cooperation between the two

Ordering orders on mobile phones is a very normal phenomenon, but KFC's compulsory ordering orders on mobile phones is a wrong behavior. KFC has no right to restrict customers' freedom of ordering orders.

The above contents are some opinions of Xiaobian, hoping to help you.