The financial crisis has made some hotels that were originally overcrowded become deserted. Smart merchants began to plan how to gather popularity. Because of the high popularity, the turnover naturally rises. So, s, what should a chef do? Planning and holding a food festival is the most effective way! Of course, there should be a rule in the holding of food festivals, which should be combined with local food tastes, national customs, consumption power, seasonal factors and so on. Shanghai Delicious Restaurant No.27 held three food festivals within two months after the economic crisis, namely Thai Food Festival, Teppanyaki Food Festival and Benbang Private Cuisine Festival. The above food festivals follow the principles of fashion, seasonality and emphasis on local tastes, with good results and a turnover increase of 20%.

2. Menu to attract new customers

Introducing new dishes is the first course to practice the hotel's internal strength. Only after the financial crisis, the demand for pushing new dishes is more urgent. First of all, you have to determine the "tune" of the new dishes, that is, which route these dishes should take. At present, of course, low-priced and high-margin dishes are the most useful. Secondly, these low-priced dishes are made into side dishes and served on the table. This has two advantages: first, high-end hotels are constantly introducing new popular dishes, attracting new customer groups, driving consumption and promoting turnover; Second, the introduction of small dishes will not conflict with the mainstream dishes of the original hotel, and the status of "big dishes" can still be guaranteed.

3. Half of the vegetables sold at zero price gather popularity.

Diners' consumption concept is much more rational than before, and personal consumption is increasing. You can buy half of all kinds of cold dishes, which satisfies the consumer psychology of diners-eating the most kinds of things with the least money.

4. Enjoy special dishes for free.

The production director of Chaohuangge Hotel in Guangzhou told the reporter that their hotel recently launched the activity of "Please taste a lot of special dishes and don't miss it". The store stipulates that our special Chaozhou-Shantou dishes will be given to guests in turn, which increases the publicity of special dishes and secretly drives consumption growth. This move has achieved good results, and the guests enjoy it and their popularity has greatly increased.

5. Special menu is distributed in the street.

The way to deal with the financial crisis is to change a new menu, reprint the menu, strengthen the guidance of special dishes, and change the display mode of tiled menus in the past. Put the pictures of exquisite dishes in the menu, and add notes, so that the "appearance" of exquisite DM magazines is distributed in the streets and lanes to attract diners.

6. Various methods of making common materials

When selling seasonal raw materials, consumers should be given more diversified choices in preparation methods. For example, various vegetable raw materials, he tried methods such as juicing to make soup, sticking crispy skin to fry, and cooking with Southeast Asian sauce. These novel dishes made of ordinary raw materials have aroused good response among consumers. Many consumers have tasted these dishes with curiosity. Through such a series of all-round packaging of seasonal raw materials, consumers have given high evaluation and recognition.

7. Sell high-end raw materials together

Starting from the psychological endurance of diners, splitting and integrating high-end dishes opens up new ideas for guests to click on high-end dishes. For example, traditional dishes, chicken wings, were originally sold for one person, and the price was above 200 yuan. Now Master Chen cooks chicken by himself, a pot of 70 yuan, and then the guests add shark's fin according to their own preferences. So 100 yuan can eat a chicken pot wing. But if you calculate the gross profit, you will find that the profit of shark fin has not changed, but the profit of chicken has been greatly improved. This high-priced dish not only increased the gross profit margin, but also greatly increased the click-through rate. After tasting the sweetness, Master Chen took apart the dishes made of high-grade ingredients such as sea cucumber, abalone and puffer fish, and then merged them. Sales are good and profits are considerable.

8. Discounts and gifts are affordable everywhere.

Eat at noon, eat at 50 100, eat at night, and send wine and vegetables over 200; 20% discount for repeat customers; 10% discount for new visitors.

9. SMS and QQ help to promote sales.

Many large catering hotels have established their own customer files, which were not well used before, but now they come in handy. They can send text messages and use QQ. In these ways, the hotel will deliver its preferential measures and new dishes to customers at the first time. For example, in Xiangxi tribe, the new dishes, special dishes and preferential activities launched by the kitchen are sent to customers by the front office through SMS, QQ and other convenient ways, which has a good promotion effect.

10. for new raw materials

How to gather diners' eyes in your own hotel? How to stand out from many hotels? Many chefs focus on novel raw materials, so some ingredients with local characteristics that are not well known to the majority of diners have become popular.

1 1. 1 Yuan cuisine is popular.

The Hong Kong Catering Industry Federation, which has more than 400 members, recently announced that all members will launch a number of preferential measures to deal with the financial crisis from June 5 to February 2008 for a period of six months. Members of the Hong Kong Catering Industry Association will launch the "1 yuan big discount" activity in stages.

12. Raise awareness

How to invite guests into your hotel depends on popularity. The way he took was to change all the personal areas on the first floor into dining areas. The lobby of many restaurants is located on the first floor. If the hall is not popular enough, the box will certainly not prosper. Master Chen turned the whole hall into a cooking stall in order to bring popularity. Home cooking, pastry, high-grade dishes and soup making were all changed to hall cooking, and Princess Abalone and Mr. Steak made their debut, which promoted the whole dining atmosphere. Many people who pass by Fumanlou will naturally choose to spend money in the door when they see that the hotel is so hot.