Kijiro takes a slant on the sword. In addition to Na Ying, who brought her own big sister, Xizhilang also invited Guo Jingjing, a sister in diving. In addition to inviting stars, Xizhilang's advertisements are also good at magical copywriting. The advertising time is short, and the production plan is in seconds, which also predestines that advertising should not only give the audience enough information in unit time, but also be accurate, efficient and easy to remember, thus generating cognitive value.
Xizhilang has been advertising in the media since 1994, which is undoubtedly a wave in the advertising industry. Although there are a large number of advertisements in his family, they all have their own unique routines: the brainwashing music is full of strange charm, and the cool pictures reveal a little psychedelic atmosphere. Even some advertisements have now become the exclusive afterwave of the cyber world.
For example, Xizhilang's "astronaut" advertisement hovers around the ghost animal area in bilibili all the year round, and up owners will take turns to make a dream linkage with the ghost animal icon to produce one beautiful subculture video after another. The root of all evil. This isn't the top anymore. This is brain control. The famous copy of World War I, "Jelly, I love Yoshiro". It is equivalent to drawing an equal sign between Xizhilang and jelly products. This domineering is amazing.
Like copywriting, Xizhilang's advertisement also has a kind of honey confidence. Self-confidence is a necessary condition for brain control. If you can't convince yourself, how can you convince consumers? As mentioned earlier, Xizhilang is in the advertisement. Good at using stars, copywriting and hot spots to do the whole job. But these three routines are just means, limited to the level of "technique".
The core of Xizhilang's ability to become the king of brain control today lies in his grasp of the "Tao" of advertising, which is stable, accurate and ruthless. Let's go back to the product itself. For most people. Jelly, a snack, is neither a necessity in daily life nor a high-frequency consumer product. I've never heard of anyone who has something wrong with not eating jelly.
What's more, most snacks are simply a derogatory term in contemporary life, which means unsafe, unhealthy, addictive and fattening.