From China's overall point of view, whether it is Beijing or Shanghai, the development of social western food is also rooted in the hotel's western food drive, many hotels operating mode, management mode, training mode, food mode, after improving the use of social western restaurant, there are many hotels, western food practitioners for many years, to join the social western food business. The characteristics of the current stage of development are as follows:
1, the rapid development of the western food industry, flexible and diverse, keeping up with the times. The rapid development of the western food industry refers to the development of western food industry in recent years in the country significantly faster than before; flexible and diverse refers to the emergence of a variety of forms in the western food industry, not confined to a form; keep up with the times, that is, the generation of western food enterprises to adapt to the needs of the consumer groups in their regions. More business managers on the pursuit of modern scientific business philosophy and the opening of Western-style food enterprises due to inexperience and cautious attitude;
2, cultural packaging to create an important added value. Unlike Chinese food, Western-style restaurants do not have many varieties of dishes, not only rely on a wide variety of dishes to attract guests, but also pay more attention to creating a culture, including restaurant decorations, according to the form of dining to screen the different rhythms of the music, etc., the cultural packaging to create a rich added value.
3, the brand to establish a complete, quite attractive. Mature brand building, Western food is ahead of Chinese food, Western food even a small store, but also has its own brand image, including its own image of the construction of the website, a lot of Western restaurant's own website, built very cultural heritage, this brand constitutes the attraction of a lot of Western food brand generation soon set up a good impact in the consumer base, part of the brand also extends into the food and other industries.
4, standardization, normalization, represents the modern business philosophy. Western-style restaurants due to the characteristics of the operation, the standardization and normalization is very concerned about, especially some chain stores, a store to consider the central kitchen, distribution and product standardization, reducing the footprint of the kitchen, to ensure that the quality of each store's output is the same, in the operation of a very good effect. Standardization and standardization, on behalf of the modern catering business philosophy, and western food supplies, stoves for the norms and standards require a high level, so that western food enterprises can make a start on a very high starting point.
5, health, safety, savings to attract high-level consumption. Western food enterprises from the purchase of goods to the kitchen, from the selection of raw materials to the production, from the nutritional mix to the production of most of the traditional western health and nutritional principles, coupled with the cooking and frying of dishes less, seek the original flavor, nutritional preservation of raw materials intact. Western-style meal system, both safe and hygienic and in line with the trend of saving. The traditional practice of eating and drinking a lot of food and eating more than enough for the rehearsal has gradually become history, people's dietary consumption is more rational, in this regard, western food to meet the needs of the people. After the cruel "SARS" period, it has raised people's awareness of meal sharing and promoted more people to accept western food. Let more people understand the principle of highlighting health, safety and conservation also attracts many high-level consumer groups.
6, the vitality of Western food is to attract Chinese consumers. China's Western-style food to Chinese consumers, in order to have a future for development, in order to have vitality, in order to have a selling point, looking at the Western-style food enterprises, including many Western-style restaurants, cafes, cafes, etc. have this characteristic, are based on the sales of Chinese consumers, which represents the development of China's Western-style food in an important direction.
7, Western food diet structure is more reasonable: Western food dishes are more balanced nutritional mix, especially like the French food serving procedures and dietary mix is more conducive to human absorption, such as appetizers, soups, main dishes (including fish, fruit, meat, cheese), desserts, coffee, fruit. According to different situations can also have pre-dinner wine, wine with meals, and the choice of wine with meals, such as eating seafood can drink white wine, beef, lamb can choose red wine. Whether it is the nutritional value of the food, raw materials themselves, or the nutritional matching of the dishes can meet the requirements of a reasonable diet.
8, chain restaurants and brand restaurants to promote the development of Western-style food: some Taiwan-funded restaurants, foreign-funded restaurants, other social restaurants, joint-venture hotels and other chain restaurants and brand restaurants to take the lead in the industry to establish a good reputation, which improves the consumer's understanding of Western-style food knowledge and understanding. Such as Moscow Restaurant, Maxim's Restaurant, Pizza Hut, Friday, Money Leopard, Green Court, Matador, Wangpin Formosa Steak, Asian Banana Leaf Restaurant, Dior Coffee, Starbucks Coffee, Shangri-La Hotel, Kempinski Hotel, Hilton Hotel, and so on, for the development of the Western food industry has played a good role in promoting.
9, the development of tourism, foreigners and returnees increased: tourist attractions, coupled with convenient transportation, attracting a large number of foreign tourists, drive the development of the local Western food, especially hotel Western food, such as Tibet, Hainan, Yunnan, Guangxi and other places is the development of a rapid, especially since the opening of the railroad in Lhasa, Tibet, attracting countless Chinese and foreign tourists, and then drove the local food industry! Especially the hotel western food, most people choose to stay in the hotel dining. The habit of dining and living in foreign countries prompts them to look for the corresponding flavor of the domestic Western restaurant to dine, some restaurants in the number of people, 90% of foreigners or returnees. These undoubtedly have a great role in promoting the Western food market.
10, frequent cultural exchanges between China and the West: foreign films are widely welcomed by the people of China, the film embodies the foreign culture, the popularity of the film naturally attracts a large number of consumers are willing to eat at the corresponding foreign flavors of the restaurant. Such as part of the Korean film in mainland China is popular, accordingly more and more people know the Korean kimchi. These have a great role in promoting food culture. At the same time, the food culture activities of various countries have been organized in China, such as France, Australia, intelligence, New Zealand, Canada, the United States and other countries have carried out a large number of food-related cultural publicity and promotional activities in China, so that more Chinese enterprises, consumers to understand them, accept them.