I have two suggestions. You can investigate which age group is the majority of the people who drink goat soup in your neighborhood.
If the majority of young people, want to catch up with the trend, why not learn from the famous, can be said to be well known "cute dress", the name "cute goat soup", of course, the name is aimed at the young people, will let the young people who love goat soup! Friends think "Hey, goat soup is not just the elderly used to nourish the 'serious product', it can also become 'cute', but also popular skin tonic, both fun, but also nutritious, why not patronize it more? " On the other hand it can be quickly remembered with the popularity of 'cute dresses' among the young crowd, but if this is the case, I am afraid that I would suggest that the decoration style of your store should be changed along with it, so that the goat soup store can become younger and more modern. I think this will be a potential store with a lot of room for development.
But if the owner does not want to take risks, just want to inherit the classics, and found that most of the general drink mutton soup around the middle-aged and elderly friends, only a small portion of young people, I recommend that you use the "Fude flavor mutton soup", "Fude flavor" in the meaning of the word can not help but say that it is certainly wrong! Can not, meaning drink goat soup nutrition and health blessings, and taste good, let a person recall; in fact, Fude taste this is from the English word 'food well' phonetic translation, that is, the food is very good meaning, this 'good' is included in the multi-layer meaning: High nutritional value, color and flavor. So in the "Fode taste lamb soup" on the addition of this label as a logo, can also attract the eyes of young friends.
The above is my suggestion, for the owner's reference only ,,,, However, in the owner's own name, we must consider a variety of factors, the most important is to emphasize the advantages of their own sheep soup itself, and consider the consumer's sensory needs.
Lastly, I hope the owner of the store business is prosperous, great luck!