Characteristics and functions of promotional slogans:

The characteristics of promotional slogans are to achieve the purpose of publicity and agitation. Slogans and slogans use popular words to interpret important concepts, convey the latest information, and use concise language. Mode. Be brief, have fewer words, and express your feelings accurately. The format of the slogan: neat sentence structure, clear rhetoric, flexible use of similes, metaphors, comparisons, parallels, parallelism, repetition and other rhetorical techniques.

The function of propaganda slogans is to facilitate "building momentum" and forming an atmosphere, and it is also easy to serve as a "notice to reassure the people". As early as the 1930s, the Red Army wrote a large number of propaganda slogans on the walls of houses in various base areas, many of which still exist today and have become red cultural relics. Slogans reached their zenith during the Cultural Revolution.