Since the outbreak of the COVID-19 epidemic, many people have to cancel their travel plans. However, after a long 10 month, during the National Day Mid-Autumn Festival, domestic tourism ushered in a booming season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter outing is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~
1
Retrostyle retro style
Travel posters began in the early 20th century. At that time, railway companies would entrust artists to design posters promoting tourist cities, resorts and weekend outings in the same format.
The color of the poster is very bright, and it is very eye-catching to post it at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.
Tourism posters from 1900 to 1940 were also influenced by different artistic movements, such as decorative arts and art nouveau movements.
Recommend retro tourist posters of the Republic of China for you > >
2
Noise illustration FlatIllustration
AlexAsfour is a graphic designer and illustrator from Miami who runs his own studio IdeaStormStudios in sunny South Florida.
In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world travel posters.
These flat-style illustrations are mostly composed of color blocks, which are simple and fresh, and the long-term composition makes the picture look very open and fascinating.
In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color fills the grainy texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.
The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.
AlexAsfour takes into account the composition and color of illustrations when typesetting, and the text style and arrangement are in harmony with the whole.
Recommend flat wind illustration poster for you > >
three
GeometricShapes
In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.
Nowadays, Memphis style is very popular in graphic design, characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typography, bright colors and strong contrast.
ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, presenting the representative elements of various countries or regions, such as landmark buildings, national flags, culture, etc., with abstract visual language. The picture is simple but full of interest.
four
Quality photography GreatPhotos
The publicity of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.
Large-scale temperament photography, coupled with simple typesetting copywriting, is the routine of many Japanese-style small and fresh tourist posters.
Every award-winning poster can be printed as a decorative painting. Photographs show beautiful natural scenery everywhere from composition and color to light and theme.
five
Graphic creativity CreativeGraphic
Expressing creative ideas in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.
For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine "TOPDestinos" is very novel, presenting the waterfall scenery vividly in the form of cakes. In the gradient gray background, a large area of green and a small area of clear blue make people shine.
For another example, in this ski-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple ski scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.
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How to design creative illustrations? I. Contents
For commercial illustration, the creativity of content is actually the least easy to make people feel creative, but if the creativity of content can be done well, it is a very good growth opportunity for designers, so what should be paid attention to when making content creativity? When designing, you can start with ordinary content, combine your unique experience and simplicity, and draw a refreshing picture.
Second, composition
There are many aspects of composition design skills, which can't be described one by one. In composition design, we can choose narrative composition and non-narrative composition. Refers to the composition with a certain sense of story. Non-narrative composition, which is contrary to narrative composition, has no obvious story, and the picture generally has no realistic background. It is more a composition type that expresses a point of view through comparative metaphor.
Third, modeling
Modeling creativity can be said to be an important aspect of designers' expressive force and creativity. Each designer has a different modeling phenotype, and the modeling creativity is also the most recognizable.
Fourth, color
Different themes have restrictions on the use of colors, that is, not every type of color matching is suitable for the same theme. Designers usually create similar themes, so they usually use the same set of color matching. Once you receive the entrustment of different theme types, you need to change the color by combining factors such as brand.