Minute Maid is a brand listed by Coca-Cola Company in April 2004, and it is one of the largest fruit juice brands in the world. Minute Maid was founded in the United States and has more than 60 years of professional experience in juice production. Minute Maid arrived in China in 2004 and successfully launched "Minute Maid Fruit Orange" orange juice beverage with real pulp. This product is distributed in 100 countries without preservatives and artificial pigments.

Minute Maid is a fruit juice brand used by Coca-Cola all over the world for many years. It can be traced back to1April 5, 946/kloc-0, which marked the birth of modern juice manufacturing industry. Coca-Cola hopes to introduce this global brand with new juice.

However, the problem is that Minute Maid has different product positioning for different markets around the world, and corresponds to local translations with different cultural characteristics. How to translate English, which was born more than 50 years ago, into Chinese and properly express the brand meaning? Lin Bangyuan was stumped again.