Mid-Autumn Festival is a traditional folk festival of Han nationality and ethnic minorities. As early as the three dynasties, there was a custom of "autumn dusk and evening moon" in China. The evening moon is to worship the moon god. In the Zhou dynasty, every mid-autumn night was held to welcome the cold and offer sacrifices to the moon. In the Tang Dynasty, enjoying the moon in the Mid-Autumn Festival and playing with the moon were quite popular. In the Southern Song Dynasty, people gave mooncakes to each other as a token of reunion. In the evening, there were activities such as enjoying the moon and visiting the lake. Since the Ming and Qing Dynasties, the custom of Mid-Autumn Festival has become more popular. In many places, burning incense, planting Mid-Autumn Festival trees, lighting tower lanterns, putting sky lanterns and walking on the moon have been formed. Dance dragon and other special customs. Today, the custom of playing under the moon is rare. However, feasting to enjoy the moon is still very popular. People drink wine in asking for the moon to celebrate a better life, or wish their relatives far away healthy and happy, and have a wonderful time with their families. String 9
In ancient times, there were activities of offering sacrifices to the moon and Yue Bai. Set up a big incense table, and put moon cakes, watermelons, apples, pears, grapes and other sacrifices, among which moon cakes and watermelons are absolutely indispensable. Watermelons are also cut into lotus shapes. Under the moon, the moon gods are placed in that place of the moon, and red candles burn high. The whole family worships the moon in turn, and then the housewife cuts the reunion moon cakes. The people who cut them count in advance how many people there are in the whole family, and they can't cut more or less. The connection between moon cakes and Mid-Autumn Festival was in the Ming Dynasty. According to relevant information, at that time, there was a kind of mooncake filled with fruit in Beijing, and people made mooncakes themselves on the Mid-Autumn Festival for their own use and gifts to relatives and friends to express their reunion and congratulations. At that time, the size and shape of moon cakes were very irregular and very different, and their names were quite special. For example, on the Mid-Autumn Festival in Jiexian County, Shanxi Province, the local people have the custom of having their families sit around and eat reunion moon cakes. The moon cakes they make are many and interesting, such as crescent moon cakes for men, gourd moon cakes for women only, and moon cakes such as "the Monkey King" and "male prostitute" specially prepared for children. There are many names, and so on.
There are many customs and forms of Mid-Autumn Festival, but they all entrust people with infinite love for life and yearning for a better life. The Mid-Autumn Festival has always been hailed as the most human and poetic festival. Some people say that every holiday season, the Mid-Autumn Festival will certainly be more deeply missed, especially when the moon is high.
Speaking of the Mid-Autumn Festival, there have been many different legends and fairy tales among the people, including the story of a moth flying to the moon, the moon cake uprising of Zhu Yuanzhang, and the visit to the Moon Palace by Emperor Ming of Tang Dynasty. Of course, the most familiar story is that the moth ran to the moon, and the moth stole her husband's immortal elixir and flew to the moon palace. There are also many stories. In earlier records, the moth stole the elixir and turned into a toad, called the moon spirit. After running to the moon, the moth lived in the moon palace, which was actually a lonely place, except for a tree and a rabbit. This is the Mid-Autumn Festival
How to design a poster for opening a store to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.
In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry.
So how to design it? The following seven points need more attention in the design process.
1, prominent theme
Many posters, at first glance, don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you.
Posters for promotional activities should clearly state the theme of the activities, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it.
What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design.
2. The project service is clear
The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward.
The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid.
3, there are visual project details.
Visual project details, not only like the single page of Taekwondo, but also the course description, main features, project details and so on.
After defining the theme, put the corresponding pictures, materials and color matching to make the style and theme of the whole poster more suitable.
4. Copywriting is a pain point
Compared with the design skills, it is more important to write, and a good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it.
KEEP's "self-discipline gives me freedom" classic short story, as well as long copy, grasp the key expression, so that users can get what they see.
5. Endorsement with trust
A good poster, with theme, copy and material, can also be put on if there is a corresponding endorsement of trust. For example, "starting from 200 1 year" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 800 chain stores in China, and they sell10 million copies a year. These are all good endorsements of trust.
Trust endorsement+copywriting expression adds a sense of trust to the whole poster.
6. Contact information; Address+Phone+WeChat QR code
Many people's posters are well designed, and the pictures and colors are also beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.
Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in a circle of friends instead of using traditional single pages, and send them to 100 people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it?
If they are interested and scan the code, but forget to download the original picture and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering.
Therefore, the QR code should not pursue the so-called beauty, and it should be extremely small. Whether it is the receipt code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading.
7, high-definition images without watermark
With the development of science and technology, the threshold for poster design is getting lower and lower. Many non-professional poster designers can also make success through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itching, Picture Monster and so on.
However, some apps don't buy members, and there will be watermarks. This needs to be noted, because spreading on the Internet, the picture is the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store.
If there are a lot of posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition watermarkless posters.
Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, petal net, package net and remittance net can also be used as design reference.
How to do the National Day poster? Red main color
China red is the most common color of National Day posters, because red is the color of the national flag, representing China. Even if you promote western food, as long as you use red as the main color, customers will easily feel that this is a special promotional poster for National Day. Like the poster below.
Open Baidu APP to see more high-definition pictures.
Add national symbolic elements
Adding the national flag and the Chinese watch, which symbolize the country, can highlight that the theme of the poster is a national festival.
Use landmark buildings
Landmark buildings such as Tiananmen Square, Great Hall of the People and Tiananmen Gate Tower can make customers easily associate with the country and the motherland.
Try to use brush strokes.
Calligraphy is an important cultural symbol in China. Adding calligraphy characters to posters can make customers feel strong Chinese style.
Use classic attractions
Some famous scenic spots, such as the Temple of Heaven and the Forbidden City, can also remind customers of the concept of China.
These posters and design elements can be found on Canva. Go to Canva and design your own National Day promotion poster.
About the author: Canva is the world's largest online design platform, providing a large number of free Chinese templates, covering posters, leaflets, presentations, Banner, resumes and other design scenes, as well as hundreds of Chinese fonts and millions of copyright pictures for your free use. You can make wonderful designs without mastering design skills.