As of December 8, 2019, there are Zhonghua, Vaseline, Rex, Hershey's, Four Seasons, Shaslane, Dove, Omoi, Jiale, Punjabi, Jeno, Lipton, Lao Cai, and Gold Spun.

From 1986 to 1999, Unilever has invested 800 million US dollars in China, created fourteen joint ventures, and introduced more than one hundred advanced patented technologies. The thirteen brands of Punjab, Lux, Shaxlane, Omo, China, Lipton Yellow, and Hershey's belong to three series of products, including home and personal care products, ice creams, and food products, which make the range of products labeled with the Unilever label available for opening a very decent store in China, and are linked to all aspects of people's daily lives.

Expanded Information

Major Events

The most famous acquisitions by Unilever in China would be the long-established Jinghua Tea and China Toothpaste.

Unilever's most famous acquisitions in China are the long-established "Jinghua Tea" and "Zhonghua Toothpaste": in 1999, Unilever purchased a local tea brand and "froze" the acquired brand to make way for its Lipton brand.

Until 2007, Beijing Ershang Group bought back the Jinghua Tea brand from Unilever, but in the hands of foreign bosses for nine years, so that Jinghua Tea lost its original market share and brand influence; "Chinese toothpaste" is Unilever borrowed the brand from the Shanghai Toothpaste Factory, borrowing time for 50 years.

Then it realized that its own brand, Jeno, was not as influential as Zhonghua, so it invested a lot of R&D and advertising in Zhonghua toothpaste. Nowadays, Zhonghua toothpaste has a very wide range of individual products, so it can be said that it has borrowed the power of Unilever to develop the state-owned brand.

Baidu Encyclopedia - Unilever