It is directly managed, you can also join. According to join the Star official website query shows: Taoxiangcun is the capital production and operation of the first southern flavor of food, the production of pastries, meat, frozen food, mooncakes, snacks, dumplings and other specialty foods, *** 16 categories of more than 600 varieties, as of September 2023, Taoxiangcun has more than 30 directly-managed stores and will be nearly one hundred franchises, and its is directly-managed, but also the option of joining.