Presumably, everyone has often heard that three Jin of grain and one Jin of wine, even if the grain is two yuan a Jin, then a bottle of wine is the cost of six yuan, and ten yuan of retail should be grain wine, right? In fact, this is wrong!
In some small private workshops seen in the market, the cost can be calculated in this way. The food price plus a certain rent and personnel cost is the cost of wine, but it can't be calculated in this way for wineries.
First of all, the process of making wine is very complicated, including koji-making, mixing, fermentation, distillation, storage, blending and packaging. Relatively speaking, the process of sauce wine is more complicated, such as Maotai, where the production cycle of a bottle of wine is nearly five years, which also increases the cost a lot. Grain cost, sorghum, corn, wheat, rice, peas, mung beans and other crops are generally used for brewing, and the price of these grains is now generally several yuan a catty, for example, sorghum, the brewing raw material of Maotai-flavor wine, is almost 10 yuan a catty.
Labor cost, which is relatively the highest cost, a winery needs koji makers, bartenders, quality inspectors, sales and management personnel, etc. The salaries of personnel vary from place to place, and an average of three or four thousand yuan a month is the minimum wage, not counting the social security stipulated by the state.
The newly brewed wine needs to be aged for a period of time to achieve a good taste, which increases the cost. The produced wine needs packaging bar, wine bottle, bottle cap, bottle label and outer box, and these costs are not small.
National taxes and fees, the taxes paid by wine enterprises are very high, plus site fees, utilities, machinery and equipment purchase and maintenance costs. If the winery puts in some more advertisements, the cost will be higher. Therefore, the cost of grain and wine in general wineries has reached 30 to 40 yuan. Of course, some larger wineries have reduced some costs because of their large volume. After entering the market, plus the profits of merchants at all levels, intermediate transportation, warehousing, personnel and other expenses, the basic retail price of a bottle of grain wine is more than 60 to 70 yuan.
Therefore, the cost accounting of grain wine has a great relationship with the scale of the winery and the quality of the products. Reasonable purchase according to your own consumption level is more guaranteed than some big brands.
The cost of grain wine should include: raw materials, labor, processing, storage and blending, which takes a long time, requires a lot of working hours and consumes a lot of raw materials. The most important thing is the experience and energy paid in the blending process. At least the cost of grain wine on the market is above 30 yuan/Jin. If it is lower than this price, it is either a "magic" technology that reduces the cost or a "shortage of funds" for merchants.
Although they are all wines, there is a world of difference between grain wine and alcoholic liquor. One is the essence of grain which contains grain aroma, hard work, wisdom of a hundred people and a thousand-year-old tradition, and the other is a mixture of alcohol and water which is only a chemical product+greedy+cheap raw materials.
As for why the cost difference between grain wine and alcoholic liquor is so great, please go out and turn left. An article says that alcoholic liquor hits the market at a very low price because of its low cost, and bad money drives out good money. As long as someone buys it, there will be no loss. And the grain wine with quality assurance, because the extremely low bottom line has been compressed, can not be reduced in price, it is already irreversible.