The milk tea industry is becoming more and more competitive. Some brands cannot make established profits, so they will naturally find ways to increase their capital income, which also makes tax evasion the method they choose.

As one of the most famous milk tea brands in my country, Guming Milk Tea naturally has a very strong influence and a very solid fan base. At the same time, Guming Milk Tea has also opened physical stores across the country, thereby bringing delicious milk tea to more consumers.

But the good times did not last long. The media exposed that Guming Milk Tea was fined 11.61 million yuan for tax evasion. As a leader in the milk tea industry, Guming Milk Tea has become one of the few milk tea companies exposed by the media. Competition pressure is increasing, but profits are rarely the main reason for the collapse of milk tea shops

In fact, many companies in the catering industry will have more and more development prospects, especially many beverage companies. Take the milk tea industry as an example. Many brands in this industry have very stable audience groups, but they have to maintain established profits. However, the cost of raw materials in the entire industry has increased. In order to maintain profits, many milk tea shops can only choose to increase the unit price of single products.

Consumers are already well aware of the unit price of the brand's products. When the price of a milk tea brand's products increases, some consumers will naturally choose milk tea brands with higher cost performance. As milk tea shops in the entire industry face more intense competition and high material costs, it is inevitable that milk tea shops will be unable to maintain established revenue and profits, and thus embark on an illegal path.

In general, milk tea shops, as one of the shops most commonly contacted by people, should form a good product image and brand concept. After Guming milk tea’s tax evasion was exposed, many netizens directly stated that they would never buy this brand of milk tea again. Brand image is crucial to a company, especially the corresponding beverage companies and catering companies. Only by ensuring a good tax payment image can enterprises obtain the basic conditions for stable development.