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What are the business methods of KFC?

Currently, KFC has two franchise models in China. One is called the "Xi'an model" and the other is called the "Changzhou model."

Characteristics of the two models:

Xi’an model: buying out the operating rights of a certain area. This model has very high requirements for franchisees. They must not only have strong financial strength, but also be very familiar with the market where the store is located. In addition, they must be familiar with KFC's business philosophy and policies in order to better explore new markets. In this model, the franchisee's ability to operate plays a decisive role.

Changzhou model: Franchisees invest in purchasing a fast-food restaurant that is in operation and has begun to make profits. Franchisees do not have to start from scratch and can quickly integrate into KFC's operating system. This method is very efficient. Greatly improves franchisees' chances of success. Currently in China, this "Changzhou Model" is widely used.

The history of KFC:

KFC, referred to as KFC, is one of the American multinational restaurant chains and the world's second largest fast food and largest fried chicken chain. Founded in 1952 by founder Colonel Harland Sanders, it mainly sells high-calorie fast food such as fried chicken, burgers, French fries, rice bowls, egg tarts, and soda.

KFC is affiliated to Yum China Holdings Co., Ltd. ("Yum China") and is a Yum! Brands franchisee in mainland China and has the exclusive right to operate the KFC brand in mainland China.

KFC has formed a strategic alliance with PepsiCo to sell carbonated drinks provided by PepsiCo. In June 2017, the "BrandZ Top 100 Most Valuable Global Brands 2017" was announced, and KFC ranked 81st.

Since February 17, 2018, most KFC outlets in the UK have remained closed. Of the 900 local stores, 562 were still closed as of February 20, and the number of stores closed reached a peak of 646 on the evening of February 18.

KFC’s slogan:

“Life is so charming”, “Enjoy your freedom at KFC”.

The development of KFC in China:

It has been 30 years since KFC came to China. KFC's 30 years in China have been 30 years of "based on China and integrated into life".

For 30 years, KFC has been working hard to explore and provide considerate services to the vast number of Chinese consumers.

Today, KFC China has opened more than 5,300 chain restaurants in more than 1,000 cities and towns, covering all provinces, municipalities and autonomous regions in mainland China.

KFC came to China in 1987 and opened China's first restaurant in Qianmen, Beijing.

By June 2010, KFC opened its 3,000th restaurant in Shanghai.

In September 2012, the 4,000th restaurant was opened in Dalian, tripling the number of stores opened.