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McDonald's View on Talents and Human Resource Management
McDonald's Company is the largest and most famous fast food group in the world. Since the establishment of 1955, the delicious hamburgers and cordial service under Golden Double Arch have been welcomed by people from all walks of life. Now, McDonald's has more than 30,000 restaurants in more than 20 countries and regions around the world, serving more than 43 million customers every day. McDonald's Company 1990 entered China and was elected as? The most influential multinational company in China? One, the only one in the chain catering industry. The success of McDonald's comes from excellent brand promotion and unique employment mechanism and concept.

Ms Lynn Tan joined Singapore McDonald's Company in 1980, and helped to establish McDonald's largest restaurant in the world in 1992? Beijing Wangfujing Restaurant; 1999, won the highest honor award of McDonald's in the world? Presidential award? ; 200 1 promoted to senior operation director of Hubei McDonald's; In 2002, he became the general manager of Beijing McDonald's Food Co., Ltd.; In 2004, she became the general manager of Shanghai McDonald's Food Co., Ltd. With rich experience and unremitting efforts, Ms. Chen Qinghui has made positive contributions to the growth of local managers in operation, finance and marketing. Family? Outstanding manager.

What kind of talents does McDonald's favor?

At present, McDonald's has opened more than 600 chain restaurants in China. With the rapid development of McDonald's in China, a large number of outstanding talents are needed to join, especially in the operation department (restaurant), human resources department, finance department, marketing department, real estate department, engineering equipment department, purchasing department, information service department and other departments, and a large number of positions have been filled. So, what kind of talents does McDonald's favor? In this regard, Chen Qinghui said that McDonald's attaches the most importance to the following qualities when recruiting talents:

Enthusiastic working attitude

For those who want to join the McDonald's family, Chen Qinghui's requirements on behalf of the company are: enthusiasm, openness, being able to take the initiative to pay attention to customer needs and identify with McDonald's corporate culture. ?

At present, McDonald's has opened more than 600 chain restaurants in China, and nearly 50,000 employees and 6,000 restaurant managers are working hard. They are a group of passionate employees, face to face with customers in the restaurant every day, busy and happy. Because they love this job, this enthusiasm has given them a steady stream of work motivation. Some people joked that there was ketchup in the blood of McDonald's employees. Indeed, without this enthusiastic working attitude, it is impossible to adapt to the fast-paced and high-intensity work in the service industry.

Comprehensive working ability

When recruiting talents, McDonald's doesn't particularly respect people with good educational background and working experience in big companies. Compared with these conditions, McDonald's pays more attention to personal values, understanding of service concept, practical work ability and other comprehensive abilities. In the process of talent selection, more attention will be paid to his previous work experience, and he will be arranged to work in a restaurant for three days to inspect his work and fully understand the candidate.

Good team spirit

McDonald's especially favors employees with team spirit. Chen Qinghui explained:? In a restaurant environment, team spirit is very important. Providing quality service to customers is the pursuit of McDonald's. In order to provide good service, employees must have good interpersonal communication skills. And the age span of McDonald's employees is very large, from 18 to 45 years old. Only when employees learn to trust each other, cooperate with each other, get along well and unite as one, can they finish their work better. ?

What development opportunities does McDonald's offer?

Although McDonald's is a well-known multinational company, many job seekers' understanding of it is mostly limited to the golden arch and delicious hamburgers, but they don't know much about what development opportunities McDonald's can provide. In this regard, Chen Qinghui said: For McDonald's, talent is the biggest resource. McDonald's cherishes the growth and contribution of every employee and actively creates opportunities for learning and personal growth for employees, which are embodied in the following two aspects:

Abundant training opportunities

McDonald's attaches great importance to employee training and has invested a lot of energy and financial resources in this respect. Take the Shanghai company as an example. In 2004, the company invested about 6.5438+0.5 million yuan in employee training and employee motivation. According to statistics, the birth of a McDonald's restaurant manager needs more than 450 hours of training, and enterprises need to invest at least 1 10,000 yuan, including training in operation management at McDonald's training center and sending it to Hamburg University in Hong Kong for professional training. For employees in different positions, McDonald's has different training programs to help them become all-round talents.

In addition, McDonald's also provides many incentive activities for employees. For managers such as store managers and deputy managers, they regularly attend McDonald's annual meetings at home and abroad to improve themselves through exchanges. For employees, McDonald's holds an all-star game every year, and organizes restaurant employees to participate in skill competitions to improve themselves during the activities. In 2004, McDonald's sent 15 champion employees from China to Athens to participate in McDonald's Athens Olympic service team. Every quarter, the company will also hold various employee activities, such as outings and gift auctions. These incentive activities provide a broad development space for McDonald's employees, so that they can increase their knowledge and improve themselves, and at the same time help to maintain a stronger enthusiasm for work.

Perfect salary system

McDonald's has two principles in terms of employee compensation and benefits. First, to maintain the competitiveness of wages in the market, which includes conducting wage surveys at least once a year; More importantly, McDonald's advocates employees to increase their income through work performance and performance. McDonald's is paid according to performance, and the annual performance appraisal is linked to salary. McDonald's is the market leader in performance evaluation. The company conducts performance evaluation once a year and discusses its performance with employees. The evaluation adopts five evaluation grades: qualified, excellent, good, in need of improvement and unsatisfactory. Is the employee's job performance evaluated? Okay? Or above, will consider a salary increase or reward. For employees with unsatisfactory performance, the company has a performance improvement plan (PIP). Through PIP program, McDonald's actively helps employees whose work performance needs improvement or dissatisfaction to overcome objective difficulties, improve working methods, improve work efficiency and reduce mistakes. Such a salary system can provide a positive working atmosphere for employees, and employees can constantly put pressure on themselves and then constantly improve themselves.

What is the working environment of McDonald's?

There is a saying in management that corporate culture determines corporate personality, and corporate personality controls the development space of employees. So now job seekers not only pay attention to hardware factors such as salary and position, but also start to pay attention to software factors such as corporate culture, working environment and working atmosphere. So, what kind of working environment does the famous McDonald's have? In this regard, Chen Qinghui summed it up as: equality, openness and active communication? .

In McDonald's, everyone is equal and all employees are called by their first names, aiming at creating a relaxed working atmosphere. In addition, McDonald's practices? Open door policy? Encourage employees to actively communicate. If employees have questions and suggestions, they can communicate in different ways at any time. Employees' suggestions are very important for McDonald's success and future development.