Health and wellness center business plan article 1
Health center business plan
First, industry analysis:
Since China's beauty industry started in 1985, with the continuous improvement of people's living standards, the market has snowballed, growing at an average annual rate of 20%. At present, the market is in a high-speed development stage.
After more than 20 years' development, the demand of beauty industry in China has surpassed that of Japan and South Korea, ranking first in Asia and second only to the United States and France in the world. In the future, China will inevitably become the largest consumer market in the world. With the implementation of China government's policy of expanding domestic demand, beauty industry is becoming the fifth largest consumption hotspot after real estate, automobiles, electronic communication and tourism. Looking back on the growth process of the beauty industry for more than 20 years, the overall scale of the industry has shown a leap-forward growth, the technical level has improved rapidly, and the number of employed people has expanded rapidly (the total number of beauty practitioners in China is about15 million, making it the industry with the largest number of employed people in the tertiary industry. ), the rapid increase in wages and the substantial increase in operating income.
At present, the distribution pattern of the nature and structure of beauty institutions is: private enterprises (including individuals) account for 92%, foreign-funded enterprises account for 4%, state-owned and state-owned holding companies account for 3%, and others account for 1%.
The service pattern of beauty institutions is as follows: 76% institutions mainly focus on life beauty, and 24% institutions mainly focus on hairdressing. Among them, 19.67% is a makeup person, 15.06% is a body builder, 4.5% is a weight loser, 3.72% is a body builder or a main body builder, 2.65% is a SPA or a main SPA, and 4.9% is others.
Most beauty salons mainly focus on facial care and body massage, but today, Chinese medicine health and weight loss and body treatment have occupied the main source of beauty salons' profits. Therefore, the health pavilion can not only attract beauty lovers, but also be a way for urbanites to pursue health. In recent years, with the continuous improvement of China's economic level, the number of sub-healthy people has also increased greatly. In 2009, the number of sub-healthy people in China has reached 5. 1 billion.
Combined with the above analysis of the industry, its own advantages and skilled operation experience in the industry, it is decided to open a professional SPA health club.
Second, the working capital budget:
1. Total funds:1million.
2. Allocation of funds:
A. Store rent and deposit; B. store decoration expenses; C. Articles and instruments needed for business; D. personnel salary; E. advertising expenses; F. working capital.
Third, business preparation:
1. Store type positioning: bottom business (200-300m2)
2. Shop business circle survey: the surrounding competitors, the projects operated and the unit price of customers, the surrounding consumption level, and the community's
Occupancy rate, the number of customer groups, the available customer resources, etc.
3. Business projects: facial, SPA, health care projects (the world's top SPA projects; Targeted, quick-acting health care project)
4. Store decoration: design the room layout according to the project.
5. Target consumers: people at the middle and high consumption level. 6. Product brand selection and project pricing.
7. Staff training (etiquette training, product training, technique training, reception process training, etc.), project setting 8. Staff salary setting 9. Carry out outreach activities.
Four, the selected project analysis:
1. Face project:
According to each age group and different skin conditions, set appropriate nursing items to meet customer needs. (basic, efficient, special, seasonal, etc.) 2.SPA project:
It integrates more than 40 kinds of top spas from more than 30 countries around the world, such as ancient Egypt, Italy, Thailand, Maldives, Indonesia, Britain, Switzerland, Belgium, the Philippines, China, etc. The unique interior design, fairy-tale story background and considerate service make customers feel the dignity and enjoyment they have never felt before. 3. Health care items:
Starting from skin-flesh-bone-viscera-meridians-qi and blood, comprehensively adjust the sub-health state of customers. Maximize the needs of customers.
V. Store operation planning:
1.
Mode: Use the seasonal projects in the store for promotion.
A. Advertising on elevators in communities around storefronts
B. Online group buying promotion
C. Alliance with other units around the store and enjoy the resources * * *.
2. Staff training, improve professional skills and service level, good customer management, improve customer arrival rate and increase the number of cards consumed.
3. In-store seasonal project promotion.
4. Introduce an incentive scheme for old customers to bring new customers to attract old customers and increase the number of customers.
5. Hold small salons on a regular basis to close the distance with customers, let customers feel the difference between the storefront and other beauty salons, and enhance customer loyalty.
6. Hold a customer appreciation meeting at the end of the year to thank customers for their support for one year, so that customers can feel that the service in the store is worth the money.
7. Hold a staff meeting to summarize the performance of one year and the sales and annual planning of next year, and reward outstanding employees.
VI. Estimated income:
After the opening of 1., the investment was recovered in the first half of the year (100000), and the average monthly performance was167000.
2. In the second half of the year, the target performance is1200,000, with an average monthly performance of 200,000.
VII. Possible difficulties and solutions:
1. The quality and level of beauticians are uneven, with great mobility and difficult management.
Solution: A. Reasonable salary setting makes beauticians form healthy competition. B. Professional education and training to solve the professional and technical problems of employees; Career planning, solve the promotion problem of employees.
2. The operating expenses of beauty salons are getting higher and higher, and the profits are getting lower and lower.
Solution: A. Reduce the cost of in-store products through project integration. B. Reasonable salary setting to reduce employee salary cost and in-store debt ratio. C. Professional customer management system, to reduce the customer churn rate and improve the rate of new customers entering the store.
3. The homogenization of business projects between beauty salons is serious, and it is easy for customers to make comparisons.
Solution: A. After the project is integrated, customers can't compare it without promoting any brand. B. All items in the store are endowed with brand-new concepts, which cannot be imitated by other stores. C. Make a personalized nursing plan according to the actual situation of each customer, and win the customer's approval.
Business Plan of TCM Health Center Part II
Business plan of Chinese medicine health center
I. Introduction to the Project
1, Project Name: XX Traditional Chinese Medicine Health Center
2. Project scale: The site is located in the new urban area, with shops of about 200-300 square meters, smooth traffic, convenient parking and the environmental scale of the surrounding business atmosphere.
3. Project background: With the improvement of people's income level, people's desire to pursue health and longevity is enhanced, and the pressure of life and work and the deterioration of people's health caused by the destruction of the environment make people's demand for health preservation increase year by year. And Chinese medicine health care? Go to work before you get sick? In other words, going to the doctor-treating the disease that is not ill, Chinese medicine-treating the disease that wants to be sick, and going to the doctor-treating the disease that is sick; Through traditional Chinese medicine physical therapy, dredging meridians, mediating the balance of yin and yang, and aiming at preventing diseases, we will create a health pavilion with Chinese medicine characteristics. At present, there is not a professional and technical health center in * *, and the demand of tourists in * * is enough to develop the first distinctive Chinese medicine health center, seize the opportunity and take the lead.
4. Business philosophy: The special health care center of traditional Chinese medicine provides unique services such as massage, moxibustion, medicated bath, fumigation, health tea, medicinal liquor, etc., so as to achieve all-round, targeted, quick-acting and pure natural therapy sub-health conditioning projects, so as to meet people's health care needs and highlight the professional, brand and large-scale special health care center.
Second, traditional Chinese medicine health care projects
1, massage, massage, acupuncture;
2. Hanging moxibustion, moxibustion, cupping and scraping;
3, medicated bath, fumigation, foot bath; 4. Health tea and health products; 5. Medicinal oil and medicinal liquor; 6, women's beauty and body weight loss; 7. TCM constitution dialectic, physical examination and consultation. 3. Marketing of TCM Health Center 1, market segmentation: a) bosses over 30 years old, white-collar workers, government officials, bank staff, etc. b)25? 55-year-old female, with above-average income.
C) Traditional Chinese medicine health-preserving people and the elderly who pursue health and nature.
D) Sub-healthy people such as neck, shoulder, lumbocrural pain and hyperosteogeny.
2. Market positioning
Traditional Chinese medicine characteristic health pavilion? Serve the guests with mid-range price, high-end service and professional level, and design a pyramid profit model. In other words, when designing the profit model, it is mainly divided into two parts to combine different products and services:
Some of them are non-characteristic and universal projects. As the bottom part of the profit pyramid, most of these services are meager or unprofitable. For example, foot bath and massage are available in many health centers and can be consumed by ordinary people. Then the price of this part cannot be set very high, which is acceptable to the general public, and it is more affordable than medical institutions and can enjoy a good environment.
The other part is a very distinctive and competitive project, such as medicated bath fumigation, moxibustion, health tea, medicinal liquor, etc. These products or services have the characteristics of traditional Chinese medicine, and customers should have a very high cognitive interest in them. As the top of the pyramid, they can be sold at a high price, so there will be profits.
On the whole,? Pyramid? The profit model is to have both? Huge profits? Our products must have low-profit products, both high-end customers and low-end customers, which can be combined and treated separately to achieve comprehensive profit for the health center.
3, environmental positioning
A) Overall style: The interior decoration is simple, elegant and fashionable, creating the best enjoyment in vision and mood. It is full of China style (Chinese medicine is the quintessence of China, and proper use of Chinese style can give people a comfortable and peaceful feeling, which fits the theme of health preservation). (Around the Chinese classical style, uniform clothing (the waiter's clothing can adopt Chinese style, such as cheongsam, Tang suit, Zhongshan suit, etc.) leaflets, service project names and many other aspects are fully set off)
B) Environmental promotion of health pavilion: as an environmental promotion, it is mainly the internal and external environment. The external environment can attract customers into the store, and the title is eye-catching and easy to remember, reflecting the healthy elements of Chinese medicine style; The internal environment can stimulate customers' consumption and successfully retain customers. Classical, slow-paced light music makes customers feel relaxed and comfortable, and plant essential oil is lit, so that the health pavilion is filled with an intoxicating fragrance of flowers and plants.
4. Promotion methods
1) advertising promotion
Internet promotion: promote our store and services in local forums, post bars and microblogs by writing soft articles, press releases and other forms to establish popularity. Auxiliary mass mailing (using QQ mail, because QQ uses crowds and has a large number of people) for publicity. If conditions permit, set up your own health pavilion website and publish all kinds of information to help customers answer questions online.
2) personnel door-to-door promotion
Because your customer base is mainly white-collar workers and bosses of some government agencies. Therefore, in addition to advertising marketing, we must cooperate with personnel marketing. Establish customer base relationships. For government agencies and units, you can discuss with the unit whether you can buy a consumer card in the form of a welfare card. Therefore, if this channel is the most important, it is mainly through the relationship with customers to achieve network marketing.
3) Regular promotion
The favorable opportunity for full product sales: during the promotion of new products and popular projects, member development and the distribution of preferential coupons are carried out. Promotion of important festivals: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebration. Hold preferential activities in these festivals, develop members and distribute discount coupons.
4) Professional promotion
A free Chinese medicine health school is often held twice or once a week, in your own shop, and bosses, leaders, white-collar workers and sub-health people are invited to learn health knowledge. Develop your own customers. As the word goes around, the number of students will increase. The effect will be better.
Fourth, the management system
In order to achieve long-term development and long-term retention of customers to win a good reputation. It is inseparable from our internal management. We can even say that internal management is our lifeline. Therefore, it is necessary to establish a management system to achieve better economic benefits.
1, daily management system, attendance system
2, reward system, health system
3. Work flow system and behavior etiquette system
4, professional operation rules, professional service terms
5. Conference system and training system
6, personnel management, financial system
V. Investment Plan
The total investment plan of this project is 10,000 yuan. It takes 1 year to form scale and reputation, and it takes 2 years to make a profit and 3-4 years to recover the cost.
(A) the scale of investment
1, area: about 200-300m2.
2. Layout: Front desk consultation hall 1
Consultation room and reception room of TCM specialty 1 room
Professional health rooms: 5 rooms (2 rooms), 2 rooms (4 rooms), 2 deluxe single rooms and 2 fumigation medicine bathrooms.
Leisure tea room and product display area 1
There are 2 women's professional areas.
3. Personnel:
General manager: 1 person
Professional health technicians: 5-8 people
Late stage of front desk charge administration: 2 people
(2) Investment cost 1, fine interior decoration of the house:100,000 yuan 2. Purchase of health care facilities, furniture and appliances: 60,000 yuan 3. Advertising, opening ceremony and public relations promotion: 30,000 yuan.
4. House rent: 30,000-50,000 yuan/year.
5. Personnel salary: 3,000 yuan/month on average; 6. 20,000 yuan/month for health care medical consumables, staff clothing, office supplies, water and electricity network, etc. (3) The benefit analysis is divided into three phases:
1, the first phase is the investment period after the museum is opened for business. We need to invest in advertising and publicity, so that friends who need TCM health care can have a cognitive process about our characteristic TCM health care center for one year.
2. The second period is a non-return period, and members have joined in this period. The libraries began to operate normally, but the income and expenditure were best balanced, which lasted for one year.
3. The third period is a stable period and a payback period for members. In this period, members are stable, and new members are constantly joining, and scattered customers will continue to flow; The benefits of the health center began to rise substantially. After the fourth year, the profit will increase by 30-40% every year.
The specific figures will be directly proportional to the funds, venues and facilities invested in the construction of the museum, which are not listed here.
VI. Project Summary
Traditional Chinese medicine is the treasure of the motherland. The culture of traditional Chinese medicine is deeply rooted in people's minds, and the health-preserving effect of traditional Chinese medicine is deeply rooted in people's minds. The practicality and professionalism of traditional Chinese medicine technology have been recognized by the society, especially its natural environmental protection, no trauma and no side effects of drugs reflect mysterious effects. We use the celebrity effect of famous schools and famous doctors to improve the quality service for those who need and know how to keep in good health through professionalism and technology, so as to achieve the profit of the health pavilion. Combined with the passenger flow of * * tourism resources, we can provide rich customers for our health service. Technology spreads the brand and management produces benefits, and the project of * * TCM characteristic health pavilion is feasible.
Business plan? Herbal health club article 3
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SETTING: Clinical Medical College of Chengdu University of Traditional Chinese Medicine
Project Name: Herbal Health Club
Person in charge: Wang Dongmei
Contact information: 18782979904 Business Plan
Name of Project: Name of Person in Charge of Herbal Health Club: Wang Dongmei.
Team size: 7 people
Affiliated unit: Clinical Medical College of Chengdu University of Traditional Chinese Medicine
Address: Liutai Avenue1KLOC-0/66, Wenjiang District, Chengdu Mobile Phone: 18782979904
E-mail: 65 1505897@qq.com
MSN/QQ：
I. Project background
1, entrepreneurial background and project description
2. Team Overview
3. Profitability forecast
Second, the entrepreneurial project description
Third, market research and analysis
Iv. catalogue of development strategies
V. Business Partners and Financing Plans
VI. Key Risks, Problems and Assumptions
1, key risk analysis
2, how to deal with or avoid risks and problems.
Seven, sales analysis
1, price strategy
2. How to maintain normal cash flow?
Eight, assuming that the company can provide benefits.
attachment
Annual financial forecast of entrepreneurship
Creative background
1. Creative background and project description of this business plan:
Pursuing a high-grade life and a green and healthy life, people are paying more and more attention to health preservation and family and family.
Their own life health care, and herbal health care came into being. It uses some herbs in nature to regulate the human body, which is green, environmentally friendly, nontoxic, harmless, pure natural and has no side effects on the human body.
Health products. At the same time, the Herbal Health Club will also invite an old Chinese medicine practitioner to sit in the classroom and have a one-on-one understanding and consultation with customers.
Inquire and provide professional health care knowledge.
2. Team overview:
Our major is just related to this, which consists of Chinese medicine major, Chinese and Western medicine major, and medical facial make-up. So we often
Dealing with these herbal plants and learning their properties, we can understand their various medicinal properties and their health care to human body.
Function. We like Chinese medicine, which is a wealth of Chinese people, and we hope to use it.
The knowledge we have learned will carry forward our national quintessence. Most of our teachers are famous old Chinese medicine practitioners, who are all engaged in clinical practice.
I have worked for decades and have rich clinical experience. Can give us guidance, let us know more about this.
Grass health care knowledge. Our team divides the work between processing and sales, mainly aiming at these two aspects.
Refine. Sometimes, we will go to various hospitals in Chengdu to study, accumulate more clinical knowledge and deal with various diseases.
People to deal with, understand their physical condition. So that we can provide our customers with better quality in the future.
Service. Our teachers can help us, and we can also cooperate with schools to train some families.
Health care workers, they can take care of themselves at home by using our health care products, saving time and effort.
3. Profitability forecast:
Easy to be accepted by customers. The most important thing is that solving these problems is easier to be recognized by partners, so three
The annual development plan is 3 stores. The initial profit of each store is 50,000 yuan, and the profit of supplying products every month is 20%.
According to conservative forecast, the monthly net profit is 2000 yuan, and the three-year joining profit is more than100000 yuan.
Entrepreneurial project description
Learn the new concept of beauty maintenance, safe and green skin care. At the beginning of our business, we have special personnel to carry out products.
The procurement of raw materials mainly includes health flowers, such as lavender, tulip and lily, as well as probiotic herbs.
Materials (we will set up our own raw material base in the middle and later period). Hire a number of medical beauty experts to form
A team of experts, based on the purchased raw materials and supporting relevant advanced research equipment, develops a product. The products are mainly skin care products and cosmetics. Compared with some products on the market, they are more likely to win the favor of consumers because of their natural raw materials, environmental protection and remarkable effects.
For all age groups with beauty and skin care needs, our requirement is to make products targeted. Jiangnan
Women, separated from each age group, according to the emphasis of the essential components contained in different flowers and plants on the direction of skin care, carry out product matching, dig out the pertinence of products and enhance the use effect.
In addition, our company has another remarkable feature: it is unique in the use of products.
Sex. At present, most skin care products on the market simply emphasize daubing or spraying, while ignoring some more
Effective ways to use it. Our company will hire Chinese medicine experts specially, and after training them, put the Chinese medicine among them
Acupuncture, fumigation and other methods are integrated into the use of products, and customers are consulted for free, and guidance is provided at the company site.
Customer's use of products. In order to attract customers, the company set up membership system and prize-winning sales, and held excellent sales during holidays.
Promotion activities and other measures.
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