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Shandong Jiajiayue Group Co., Ltd., formerly known as Shandong Weihai Sugar and Liquor Purchasing and Supply Station, was the smallest secondary wholesale enterprise in the sugar and liquor industry in the province during the planned economy period, and was established in 1974. Since 1995, it has developed chain operation, with more than 600 direct chain stores, and its sales network has expanded to 22 cities and counties in Weihai, Yantai, Weifang, Qingdao, Jinan, Linyi and other places in Shandong Peninsula, with a total business area of more than 300,000 square meters and more than 30,000 kinds of goods, forming a pattern of multi-formats such as hypermarkets, comprehensive supermarkets and discount stores.

In 2009, the sales revenue was 10 1 100 million yuan, and various economic indicators kept increasing by more than 50% for eight consecutive years. The comprehensive strength entered the top 50 chain stores in China for five consecutive years, and ranked 35th in China chain stores in 2009.

Jiajiayue Group has successively won the honorary titles of "Key Chain Enterprise in Shandong Province", "Civilized Unit in Shandong Province", "Consumer Satisfaction Unit in Shandong Province", "Demonstration Store with No Fake Activities in 100 Cities and 1000 Stores in China", "China Commercial Brand Enterprise", "National Advanced Enterprise with Commercial Quality and Benefit", "National Youth Civilization" and "National Commercial Safe Consumer Place".

The service brand "Jiajiayue" was awarded the title of "China Commercial Service Brand" by China Business Federation.