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How to design a fast food restaurant to attract more customers

In a fast food restaurant, a good decoration can make the restaurant full of customers and the business is booming. The same poor decoration may make you stay in the cold and no one cares about it. Therefore, some restaurant owners in the market now put a lot of effort into decoration, often spending huge sums of money, but it is not advisable to go to extreme lengths in decoration. What we emphasize is that decoration is not just about pursuing luxury and high-end, but is in line with the restaurant's business positioning and It is best to highlight the restaurant's operating characteristics and reflect the unique culture of the restaurant.

The design and decoration of fast food restaurants are generally divided into the following situations:

1. One type of fast food operates one type of fast food, either selling meals, noodles, or pastries. ; The other is to mainly operate a certain type of fast food varieties, and also operate some other two types of varieties as a supplement. All the varieties added up to about 20 types are enough. If it is a meal or pasta, it is best to serve several soup dishes at the same time and provide some free side dishes.

2. The positioning and location of fast food restaurant decoration design. Fast food has always been characterized by convenience, high quality and low price, and the public is the main service object. Therefore, the positioning of any Chinese fast food restaurant decoration design must be It must be popular and mid- to low-end. In addition to popular varieties, the decoration design of Chinese fast food restaurants is also mostly priced around 5 yuan.

Before the fast food decoration design, the location should be selected in factories, office buildings, commercial bustling areas, schools and other places where working-class people or students are concentrated, as well as in places with a large floating population such as stations, docks, transportation thoroughfares, etc. , Only in this way can we ensure that there will be sufficient customer sources after the fast food restaurant is decorated and designed.

3. The scale of the fast food restaurant and the store, including the kitchen area of ??the fast food restaurant, can be opened when the area reaches about 30 square meters. The fast food restaurant decoration should adopt a simple style and bright colors to give customers a relaxed and pleasant feeling; the tables and chairs in the fast food restaurant decoration design store can use cassette tables and chairs decorated in Western fast food restaurants, which not only has a sense of the times, but also can Make maximum use of the limited space in the store in the fast food restaurant decoration design; the kitchen should also try to use kitchen utensils and facilities made of stainless steel and other materials to give customers a clean and hygienic impression

Bishop. 4. After the fast food restaurant decoration design, the management should choose the variety of fast food, choose the location of the fast food restaurant, and decorate the fast food restaurant well.

Design and install the facilities after the fast food restaurant decoration design. When the fast food restaurant is opened after the decoration design, the chefs and waiters must be skilled and quick in their movements to satisfy customers who eat when they come and leave after eating. needs. All personnel in the fast food restaurant decoration design must have a clear division of labor and cooperate with each other, so as to achieve the overall quick effect. After the fast food restaurant is decorated and designed, the store, tables, chairs, tableware, kitchen utensils, etc. must be cleaned diligently. The staff must also pay attention to personal hygiene. In short, the image of the fast food restaurant must be kept clean and comfortable at all times.

The above are the aspects and matters that need to be paid attention to in the decoration design of fast food restaurants.

The layout arrangement of the catering production site is to determine the location of each department of product production, and to combine the equipment and tools required for production into the points and lines of operation and processing in the most reasonable manner and distribute them among Within the production site. This is a complex task that is affected by many factors. Therefore, when making layout arrangements, layout designers, managers, producers, and equipment experts should discuss and make decisions together.

The overall layout refers to the entire design and planning of the catering production system. Usually the production site of small and medium-sized fast food restaurants is a large comprehensive kitchen with multiple functions, while the production site of chain fast food restaurants is composed of several branch kitchens with different functions. The kitchens of each branch of a chain fast food restaurant are an organically connected whole. The location, area, distribution of production functions, and product flow of the kitchen must reflect the coordination of the overall operation.

First, determine the kitchen area.

Fast food restaurant kitchen decoration design

There should be a suitable proportion in the restaurant area.

Kitchen area is crucial to production, as it affects work efficiency and work quality. If the area is too small, the kitchen will be crowded and stuffy, which will not only affect the work speed, but also affect the working mood of the employees; if the area is too large, the distance employees have to walk when working will increase, which wastes time and energy, and will also increase the number of employees. Cleaning, lighting, maintenance and other expenses.

Secondly, the regional arrangement of catering production sites refers to the reasonable arrangement of the production sequence and the spatial distribution of production according to the characteristics of catering production. Generally speaking, the production site of a comprehensive fast food restaurant can be roughly divided into three areas based on its products and work processes. 1. Raw material receiving, storage and processing area; 2. Cooking operation area; 3. Meal preparation and cleaning area.

Generally, when planning the space for fast food restaurant decoration, you should pay attention to the following points. 1. When designing, it is necessary to make an overall plan and take all aspects into consideration.

The interior design and layout of a fast food restaurant should be determined according to the size of the fast food restaurant. Since each department within a fast food restaurant has different space needs, it is required that overall space design and layout planning be carried out with overall consideration and reasonable arrangements. It is necessary to consider not only the safety and convenience of guests, but also the functions and practical effects of each aspect of the business, among many other factors.

2. When designing, you must take into account both beauty and style.

The interior design and layout of a fast food restaurant must not only consider the harmony, uniformity, and symmetry between the whole area and parts, but also make the design express a strong style and sentiment, so that when guests enter the fast food restaurant, they will be visually and You can feel the beauty of form and art strongly, and get a kind of enjoyment.

3. When designing, functional areas can be distinguished according to the floor plan of the store.

Reasonably arrange the area of ??each part according to the floor plan of the store, so as to maximize the use of the business area while ensuring the normal operation of various functions. Usually in terms of space allocation, fast food restaurants should be divided into the following parts.

(1) Business area. Including dining tables, passages, etc. Among them, the location of the dining table should be convenient for observing the situation of the entire fast food restaurant, while taking into account safety precautions; the layout of the passage should facilitate the evacuation of personnel in the event of an emergency, and the width of the passage should ensure that customers and service personnel can easily pass; between dining tables The distance should be appropriate according to the grade of the fast food restaurant. High-grade fast food restaurants should be correspondingly wide, while low-grade fast food restaurants can be more compact to facilitate the activities of guests and the operation of service staff. Do not blindly increase the number of seats and overwhelm the number of guests. Feel uncomfortable; reasonably set the number of private rooms according to the consumption situation of the determined target customers to avoid the low business rate of private rooms. In addition, a receiving station must be set up at a suitable location.

(2) Operating area. Including kitchen, pastry room, etc. The operating area must have sufficient space to ensure that employees do not interfere with each other when working and to facilitate cleaning. Do not compress the operating area in order to increase the business area; the layout and configuration of relevant equipment must be carried out in accordance with the regulations of the health and epidemic prevention department.

(3) Auxiliary area. Including offices, warehouses, bathrooms, etc. Among them, it is best not to connect the warehouse with the business area; the warehouse can also be set up in the office, but it must be separate and closed; offices and warehouses must be equipped with anti-theft doors and windows; bathrooms are usually set up in corners away from the kitchen.

According to some basic guidelines for fast food restaurant decoration, the kitchen decoration design and dining area decoration design will be reasonably divided into various areas of the entire fast food restaurant so that each area can exert its maximum functionality. and practicality.

If the area is too small, the kitchen will be crowded and stuffy, which will not only affect the work speed, but also affect the working mood of the employees; if the area is too large, the distance employees have to walk when working will increase, which is a waste of time and It consumes energy and also increases cleaning, lighting, maintenance and other expenses.

Secondly, the regional arrangement of catering production sites refers to the reasonable arrangement of the production sequence and the spatial distribution of production according to the characteristics of catering production. Generally speaking, the production site of a comprehensive fast food restaurant can be roughly divided into three areas based on its products and work processes.

1. Raw material receiving, storage and processing area; 2. Cooking operation area; 3. Meal preparation and cleaning area.

Generally, when planning the space for fast food restaurant decoration, you should pay attention to the following points. 1. When designing, it is necessary to take all aspects into consideration and take all aspects into consideration.

The interior design and layout of a fast food restaurant should be determined according to the size of the fast food restaurant. Since each department within a fast food restaurant has different space needs, it is required that overall space design and layout planning be carried out with overall consideration and reasonable arrangements. It is necessary to consider not only the safety and convenience of guests, but also the functions and practical effects of each aspect of the business, among many other factors.

2. When designing, you must take into account both beauty and style.

The interior design and layout of a fast food restaurant must not only consider the harmony, uniformity, and symmetry between the whole area and parts, but also make the design express a strong style and sentiment, so that when guests enter the fast food restaurant, they will be visually and You can feel the beauty of form and art strongly, and get a kind of enjoyment.

3. When designing, functional areas can be distinguished according to the floor plan of the store.

Reasonably arrange the area of ??each part according to the floor plan of the store, so as to maximize the use of the business area while ensuring the normal operation of various functions. Usually in terms of space allocation, fast food restaurants should be divided into the following parts.

(1) Business area. Including dining tables, passages, etc. Among them, the location of the dining table should be convenient for observing the situation of the entire fast food restaurant, while taking into account safety precautions; the layout of the passage should facilitate the evacuation of personnel in the event of an emergency, and the width of the passage should ensure that customers and service personnel can easily pass; between dining tables The distance should be appropriate according to the grade of the fast food restaurant. High-grade fast food restaurants should be correspondingly wide, while low-grade fast food restaurants can be more compact to facilitate the activities of guests and the operation of service staff. Do not blindly increase the number of seats and overwhelm the number of guests. Feel uncomfortable; reasonably set the number of private rooms according to the consumption situation of the identified target customers to avoid the low business rate of private rooms. In addition, a receiving station must be set up at a suitable location.

(2) Operating area. Including kitchen, pastry room, etc. The operating area must have sufficient space to ensure that employees do not interfere with each other when working and to facilitate cleaning. Do not compress the operating area in order to increase the business area; the layout and configuration of relevant equipment must be carried out in accordance with the regulations of the health and epidemic prevention department.

(3) Auxiliary area. Including offices, warehouses, bathrooms, etc. Among them, it is best not to connect the warehouse with the business area; the warehouse can also be set up in the office, but it must be separate and closed; the office and warehouse should be equipped with anti-theft doors and windows; the bathroom is usually set up in a corner away from the kitchen.

According to some basic guidelines for fast food restaurant decoration, the kitchen decoration design and dining area decoration design will be reasonably divided into various areas of the entire fast food restaurant so that each area can exert its maximum functionality. and practicality.