Fear of fire, drink Wanglaoji, this advertising slogan is Wanglaoji company Gadobao through the Chengmei (Guangzhou) marketing advertising company product and enterprise positioning after the product. It is a more successful and classic case in marketing planning.

First of all, the positioning of the characteristics of the product - herbal tea, which can remove fire, distinguishing the difference between other beverages; secondly, the positioning of the advertising slogan is accurate - is the market for herbal tea; once again, the advertising efforts are appropriate to cut the production of advertising in place, this you can You can watch the short video of the advertisement.

Lastly, it started out in the food and beverage channel, which is also relatively strong.

And this year it is in the donations donated to the Chinese national self-esteem and pride.