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Brand Origin of Shenzhen Causeway Bay Department Store Co.

The Causeway Bay Group, as the founder of the MALL industry in China, has conducted extensive research on the new concept of American-style shopping center SHOPPING MALL since 1996, took the lead in proposing the term "MALL" in China, and selected "CMALL" as its brand. "In 1998, he introduced the European and American SHOPPING MALL industry into China and founded CMALL Causeway Bay Plaza. From then on, there are such terms as MALL and anchor store in China, and there is MALL in China's business circulation industry. Causeway Bay on the MALL new business model against the powerful spread of the new business concept of MALL, any just a few years spread throughout China, set off the MALL tide, China's modern trade circulation industry has made outstanding contributions to the transformation, upgrading, far-reaching impact: the emergence of MALL popularity in the solid business has played an unprecedented role in promoting. At the same time, this MALL tide has given birth to a new industry "commercial real estate" in China. The value and significance of this first industrial promotion for domestic circulation industry and real estate industry is immeasurable!