1, in the Valentine's Day is approaching can get a membership card, 15% off or 10% off discount. And this card is both a membership card and rechargeable card, consumption can thunder points, first 1:1 (consumption of 1 yuan that is 1 point points) ratio. And then according to the points ratio gift items; such as Valentine's Day cards, shopping bags, drinks, delicate cupcakes, (now young people like to stimulate, winter can also get some frozen cakes to try) and so on, or other trinkets.

Points for gifts can be 60 points to send greeting cards, 110 points to send a bottle of drinks (which are not sold and fast expiration of the gift, it is not harmful). 180 points to send two bottles. 250 points to send a cupcake (quadrilateral block kind) 300 or 350 points more than to send a frozen cupcake or other beautiful decorations

2,

Theme Ideas: "Rich, passionate, unrestrained, in the Italian food week"

Theme creative elaboration:

Italian style, Italian food, from the essence of the general fatal attraction.

The feeling of the country of Italy and its cuisine are a fascinating and addictive combination.

Valentine's Day is a colorful occasion, and we invite you to taste the charm of Italy.

Theme Idea 2: "Roses - Cake - Valentine's Day? Romantic blessings from Italy"

Theme idea elaboration:

Habituated to monotonous promotion? Or tired of the obscene rainy weather?

In the cold month of February, let the romance from Italy bring you together with the floating thoughts,

*** with the lighting of a fire in this winter.

Advantages of the theme idea

1, first of all, to experience the Italian style as the promotional point of the event, 2, will be an alternative way of publicizing the new store for the promotional activities to create momentum, 3, to attract the attention of consumers, 4, to make them produce **** Ming, 5, and then 6, to attract their attention to the promotional activities.

7, in addition to attracting consumers, 8, to the Italian style as the Valentine's Day activities of the packaging point, 9, will be able to reflect from the other side of the bakery is the launch of the authentic European cake, 10, deepen the consumer's brand impression of the bakery.

11, Italian style, 12, Italian food and we hold interactive games related to Italy and Valentine's Day, 13, from a unified origin can let consumers European cake, pastry, cut 14, pieces of products such as a lasting memory, 15, conducive to differentiate from other brands of cake store, 16, to form differences.

★ Promotional activities:

Method 1: Romantic House

☆? Each purchase of a Valentine's Day theme cake or purchase of cut pieces of the set has a beautiful packaging and send a Valentine's Day rose

Note: roses by the customer or office local procurement, or by the company to develop and produce chocolate roses.

Method two: the flavor of romance - product sampling

☆? After cutting the block of product with a tray displayed in the freezer, but do not cut at once to maintain the integrity of the product;

☆? Use clips and paper trays to hold the products for sampling, and toothpicks (small forks) to be taken by customers;

☆? Ensure that the content of the activity has been introduced to the customer before sampling the product, and give different products according to the characteristics of the customer;

☆? After sampling the products, introduce the characteristics of the products and repeat the main points of the campaign to understand the customer's response to the targeted recommendation of the product mix.

Method 3: fun interactive activities - prize quiz

Purpose: to let consumers fully feel the activities and Italy's close links, so as to give them Huicheng's cake is an authentic European-style Italian cake.

Operation: in the open space outside the store (inside the store) hanging on the Italian geography, history knowledge quiz questions and famous love poems quiz (can be repeatedly utilized, limited to 100 gifts per day, the gift for the wallet doll), by the consumer to pick their own questions, the consumer to take the questions, such as answering the question correctly, you can get a doll wallet as prizes.