In recent years, the plastic surgery industry in China has developed rapidly, showing great market potential. The lively double eleven is over. Ali health data shows that the turnover of medical beauty increased by 520% year-on-year. Hyaluronic acid, face-lifting needle, water-light needle, double eyelids and leg-lifting needle have become the five products with the highest consumption of double eleven beauty products.

According to the Foresight Industry Research Institute's Report on the Development Prospect and Investment Analysis of Medical and Beauty Industry in internet plus, China, the plastic surgery industry in China is growing at an annual rate of 20%, and the plastic surgery industry is growing at an annual rate of more than 20%. In recent 20 years, the medical beauty industry in China has developed into a comprehensive industrial chain covering medical plastic surgery, medical beauty, injection beauty and other fields.

China has become a big country of medical beauty, and the total market of medical beauty accounts for nearly 15% of the global market. At present, the medical beauty market in China is over 500 billion, with an annual growth rate of nearly 20%. It is estimated that it will exceed one trillion yuan by 20 19.

Now medical beauty O2O can be roughly divided into three categories. The first category is platform type, and these medical beauty apps gather the resources of plastic surgery customers and plastic surgery hospitals; The second category is to rely on the entrance of the mobile Internet to guide the huge online passenger flow to the medical and beauty industry; The third category is the professional plastic surgery industry website, which transforms passenger flow through a huge customer base.

However, the current "internet plus Medical Beauty" still faces three major challenges: industry standards, business order and deep informatization. Only by breaking through these three bottlenecks can "internet plus Medical Beauty" really develop.