With accurate business positioning, we can determine the name of the store and the variety and name of the product. If you are a middle school student as the main consumer group, I think the name of the store like "Momo Tea" may have no feeling for students, especially for middle school students now, because "Momo Tea" is just a tea drink in Malaysia, and it is a movie "Summer Momo" starring Taiwan Province singer Richie Jen, Hong Kong singer Sammi Cheng and Malaysian singer A Niu * * more than n years ago. And let the domestic audience know that there is a kind of tea called "Mo Mo Tea" in Malaysia. If you don't have the flavor of teh tarik or Nanyang in Malaysia or the mood of Nanyang, you'd better not use it, because it has nothing to do with your target consumer groups (including you and your products) and can't cause a buzz, it will make people feel that it is puzzling. If I were you, I might consider using "Shang Q" and "Cool Tea".
The combination of milk tea varieties is very important. We should not simply copy other people's menus, but design them carefully. At present, most of the milk teas on the market are desktop bubble tea, or coconut and fruity milk teas, which have been drunk for more than ten years, which has caused a considerable number of consumers to have "taste fatigue". Except for good classic signature milk teas, You might as well add some new varieties such as Aiyu milk tea, pudding milk tea, yogurt milk tea, yogurt milk tea, fresh wheat straw milk tea, Hong Kong-style lime milk tea, vanilla milk tea, etc. Of course, if conditions permit, you can make some famous foreign milk tea appropriately, such as Korean ginger milk tea, Malaysian butter milk tea, Turkish hot and spicy milk tea, Arabic sweet and spicy milk tea, British series of flower milk tea, Italian Macchiato milk tea, and Japanese mysterious milk tea. These foreign milk teas with strong personality, unique flavor and unique taste can show excellent quality and added value compared with those with "old style and old taste", which can bring new business opportunities and profit growth points to your milk tea shop, and also establish your core competitiveness and appeal in the market.
Giving points for consumption or buying two get one free, as well as message wall are all good promotion methods. If we add some activities such as "weekend drinking together", "happy birthday drinking", "two-person small world", "one drink of acacia", 10 cup express delivery ",it will be more abundant and attractive to consumers. 2-3 yuan is definitely more attractive to students, so it is difficult to make good quality and good profit at such a price. My suggestion is that it is not necessary to set all varieties as 2 yuan or 3 yuan, but to set some varieties of milk tea that others do not have (or others can't compete with you) higher, so as to balance the products with low profits and improve the overall income.
In addition to the above, the most important thing is to improve the quality of products, because in the final analysis, it depends on products, especially if you operate on the original "subway" store site, people will consciously or unconsciously compare you with the "subway", so you can only do better than the "subway". Therefore, you should make management, production and service more strict and better, such as formulating store hygiene standards, production standards, smiling service, dressing the, establishing reward and punishment incentive mechanism, etc. Introduce 1-2 new varieties of drinks or snacks every two months, so as to be always new, so as to get good returns.