Second-line brand. Because Snail Travel Beverage enjoys a high reputation among consumers and food distributors, wholesalers and retailers, and its product market covers Guangdong, Hainan, Fujian, Jiangxi, Guangxi, Zhejiang and other provinces, it is an influential beverage brand in the southern market. This positioning will also result in a high degree of recognition in certain markets and consumer groups, in addition to the brand's continuous innovation and marketing strategy. Snail Travel Beverages aims to maintain the quality of its products and is produced using a traditional cold filling process with no added preservatives, a move that may have enhanced the uniqueness and competitiveness of its products. Therefore, Snail Travel Beverage is a second-tier brand.