Merchants plan how to write
A plan for next year's investment promotion work objectives initially for the following:
1, to enhance their own business level, more learning, more exchanges with the department staff, to discuss the relevant investment promotion knowledge and departmental work;
2, and more exchanges with the same industry, to explore and feel the
3, to understand the relevant information in a timely manner with the leadership and other departments to communicate, so that we can explore together with the actual work of the department to further improve;
Second, as much as possible to increase the number of preparatory customer resources
1, sincere and courteous reception of the door to the intention of the customer and the inspection group.
2, to the Taiwanese businessmen gathered in the city to collect customer resources, learn from others successful investment cases, learn from the lessons of other people's failure, so as to achieve their own work.
3, through regular contact and interaction with customers, to keep abreast of the relevant developments in the industry.
Third, solidify the current existing Taiwan business, while introducing other mainstream brand manufacturers
1, the eyes can not just put on the new investment, but also to serve the existing enterprises manufacturers, send them our greetings on New Year's Day, and actively solve their practical problems of the enterprise, so that they have a general feeling of home.
2, combined with the actual situation of the sector, more understanding and the introduction of other intentional or mainstream brand manufacturers, as far as possible to stabilize the current existing enterprise manufacturers, while forming a stable development trend.
3, related work in a timely manner with the leadership and communication between the relevant departments to ensure that the work is error-free.
Fourth, actively promote the city's development zones, so that it can be known by more Taiwanese businessmen
1, seize all the opportunities to communicate with Taiwanese enterprises, so that they can understand the Texas Economic Development Zone, to introduce them to the current number of preferential policies.
2. When there is any activity program in the city or the district, contact all the Taiwan businessmen you know in time and as far as possible, and invite them to come to the development zone for field investigation. In the new year, proactive investment work, so that their business capacity to get more exercise and improve, but also to make their own work can have more excellent results.
Through the implementation of the work plan, effectively improve the efficiency of the work, play a personal initiative, high standards for themselves, and strive to Taiwan Office of the investment promotion work to contribute to their own strength.
Merchants plan (a)
First, the principle of investment (a)
According to the strategy of investment in the development of the relevant principles of negotiation and operating procedures.
Second, investment strategy
Rely on the original brand in the market caused by the strong potential to easily win the trust of dealers.
Floor functional zoning in accordance with the principle of business interaction between various types of brands, the integration of local scientific laws.
Strictly control the level of investment brand, use their own advantages to absorb domestic and international highlights of the brand. This is to ensure that the overall level on the grade prerequisites.
Stores take pricing lease system, and take the high-end price.
Store investment strategy to break the previous only investment for the purpose of the conventional situation.
Cooperation with government departments to play the public service card, and at the same time set up regular cultural performances.
Third, the brand image positioning
In view of the potential consumer level of the business district is quite high, the investment object should also be quite brand awareness. The use of systematic brand communication strategy to create a large stage for the convergence of international and domestic brands. To service branding, personalized mode as a guide, with rapid means of publicity to enhance the Tianhecheng Plaza in the business circle of the industry logo and the image of the status of the pioneer.
Fourth, the basic implementation of the program
The basic basis for the positioning
① brand image to determine the principle
Teem Plaza in the past years of the business model and business strategy to form an intrinsic brand image, which is the other shopping malls can not be easily changed the fact that, but in the image of a stable position, but also to be good at digging and change, with the advancement of society, trends, and constantly adjust the mode of operation, so that the business model is not a good idea to change, but to make it more efficient and effective. Update, constantly adjusting the business approach, so that it always retains the "youthful, fashionable, upscale" positioning, to do the model of modern shopping centers.
② Complementary principles
In the existing Tianhe City shopping center, the existing products with high quality, high service standards to stabilize customers; constantly innovate to create a new concept of shopping malls, for the people of Guangzhou to create a high-quality lifestyle.
③ Evolution of the industry principles
The traditional shopping mall is just a place for shopping, with the improvement of people's living standards, consumer behavior changes, leisure shopping has become the mainstream of leisure, food and beverage, entertainment will greatly meet the needs of consumers outside of the shopping, and its scale will catch up with the size of the shopping.
④ The principle of expanding the business circle
Because of the high-end commercial market positioning, the positioning of our consumer groups should be given full consideration to the entire Tianhe City near the region, expanding the radius of service and the business circle, to attract more high-quality consumer groups, and to achieve sustained prosperity of the shopping mall.
Commercial activities (a)
V. Mall layout
Tianhe City MALL positioning for high-grade commercial centers, investment in customer groups: 1, international brands, well-known domestic brand manufacturers; 2, international chain groups.
1, the main project
The first floor: high-grade supermarket leisure series.
The first and second floors: imported cosmetics (CD, Zisentang, Guerlain, etc.), high-grade jewelry (Cheryline, etc.), the world's finest clothing (Armani Zegna, etc.), high-grade watches, high-grade leather goods (Louis Vuitton, etc.), high-grade arts and crafts, high-grade pens.
High-grade women's clothing series, casual wear, handbags, women's jewelry, boutique shoe stores, boutique pants stores, ladies underwear.
High-end men's clothing series, Hugh high leisure suit, leather goods, men's jewelry, boutique shoes, boutique pants store, men's underwear, necktie.
Children's clothing, high-grade bedding, imported jewelry stores, boutique crafts, sportswear, sports equipment.
Third and fourth floors: cell phones, home appliances and high-tech products.
Fifth floor: restaurants.
Sixth floor: entertainment and leisure.
2, supporting projects
A, home furnishings, fabrics, antiques, galleries, kitchenware, bookstores.
B, KFC, Japanese sushi, tea store, bar.
Six, staffing plan:
1, investment manager 1, the project is required to have practical experience in the marketing of the industry (especially good at investment operations), understanding of planning, good management, with excellent negotiation skills and charisma.
2, a number of regional investment manager, respectively, responsible for the project investment in the work of the region: regional manager should have a certain investment operation experience, long persuasion, encouraging negotiation, with the spirit of teamwork, sense of obedience and the overall concept.
3, a number of regional sales manager, the main responsibility is to assist in the development of the market, to complete the sales. Co-sales managers need to be integrity, hard-working and dedicated, with better communication and organizational management skills, and can be stationed in foreign ports.
4, a number of business assistants, the main responsibility is to help the first line of investment personnel to make good housekeeping (information items, incoming calls and letters, people to negotiate, information collection, etc.) and the organization of meetings and other work.
5, other services such as copywriting, graphic design, wiring and reception staff.
After the formation of the investment promotion team, training must be carried out. On the one hand, through the training is the team to understand the current situation of the project, the product, understand the investment strategy and operational steps, but also the process of integration. Merchants of the training are mainly the following aspects:
1, the project and product knowledge, in order to make the team members have a clear understanding of the current status of the project.
2, communication skills (such as answering the phone, reception language, negotiation skills, instrumentation and demeanor, etc.), in order to cultivate a sense of professionalism among team members.
3, investment expertise (investment process, negotiation skills, answering the phone, notes, etc.).
4, investment thrust (investment strategy and contract interpretation, etc.).
After the start of the investment promotion work facing many practical implementation of the work in the product's core concepts based on writing investment copy, the development of "investment manual", the development of the media release plan, prepare the contract text, prepare all kinds of products and projects publicity materials, etc., the necessary preparations for the implementation of investment promotion will lay a good foundation. Only effective communication, grasp the "rent-seeker" negotiation and control skills, investment can be carried out smoothly.
From the first investment advertisement published down, received the first consulting phone start, investment into the actual operation of the stage. From the "rent-seeker" into the first phone call to investment in the main body of cooperation - the distributors and agents to sign an agreement to sell the product this process is the core part of the whole investment work, directly determines the quality and quantity of investment, but also determines the success or failure of the whole process. The main purpose is to attract good "seekers" to join the enterprise system, *** with the product to market. To attract "seekers" to join, effective communication is very important.
Merchants and "rent-seekers" in contact with the entire process, generally as follows:
The first information processing (letters, calls) - the first information to reply - the second information processing (the second letter, callbacks, consultation, negotiation) - the second information to reply to the information (information upgrades ?ú selective sending of substantive information) - the investment headquarters sporadically take orders ) - investment headquarters sporadic orders (door-to-door negotiations, signing) - investment meeting planning, preparation (national meeting, regional meeting) - send out invitations to the meeting (once inquiring, familiar with the person and read the newspaper caller) - receive registration, supervise the participation in the meeting - convene a meeting and signing - supervise the implementation of the collection and shipment.
In this process, the first face of the "seekers" information processing and selection, good investment advertising, investment headquarters will face a large number of feedback, for the first time call or letter, the main attention to the "seekers" by Has set the investment region categorized, the rent-seeker's name, address, telephone number, basic conditions and problems to record, while sending each other about the product and the project's 'basic information (including the project, product introduction, investment activities, arrangements), at the same time, for the strength of the region or the industry within the operator of a class of "rent-seekers" do Focus on labeling, for comprehensive research. In this process, do not have to do more on the phone to the inquirer about investment promotion, for the "rent-seekers" questions do not have to rush to answer (mainly to avoid "rent-seekers" due to insufficient understanding of generalization, self-estimation or to prevent competitors and malicious attackers). (mainly to avoid the "seeker" from generalizing due to lack of knowledge or to prevent competitors and malicious attackers from obtaining first-hand information). In the "rent-seekers" read the relevant information after the second consultation process, investment promotion department should be selective about the investment situation and product information, and according to the "rent-seekers" performance of the sincerity of the part of the "the rent-seekers "
These are the first time I've ever seen a person with a high level of confidence in the world of business, and I'm not sure I've ever seen one.
For some anxious to understand the situation of the "rent-seekers", the investment department should be responsible for the reception and negotiation, leading visitors to visit the project, to understand the operation of the program, so as not to lose the "franchisee".
Face-to-face communication is still the most intuitive and effective way to successfully carry out the investment conference is the "rent-seekers" to join the key step. In the negotiations with the "rent-seeker" before, some details of the preparation is very important, such as investment office space layout, the working condition of the personnel, the reception of visitors, which directly affect the results of the negotiations. In the process of communication, should be subtle to the visitors to pass the following points of information.
1, there is strength: cooperation with the strong to be stronger, the franchisee hopes that the strength of the enterprise is strong, lifting the worries.
2, there is determination: firm beliefs and strong promotional strategy will make the franchisee feel the project to promote the project's determination to use the figures to illustrate the strength of the project is the best way.
3, there is credibility: a flavor of rhetoric can not unite the strength of the dealers, sincere attitude, reasonable and justified, the maximum for the "rent-seeker" to consider the two sides *** with the development of the foundation.
4, there are ways: detailed, feasible marketing methods for dealers have great appeal.
5, there are benefits: in the final analysis, the successful promotion should be lucrative, the project left the franchisee's interests should be very substantial.
With the "rent-seeker" signed a contract, rent and security deposit, the comprehensive investment work to the end, the subsequent sporadic investment work can be carried out to extract some of the strength, and the center of the work transferred to the product of the comprehensive promotion stage.
The process of investment promotion, to deal with a large amount of information and participate in a large number of negotiations, persuasion, training, the work content is very trivial, the actual process will encounter some specific problems, the "rent-seekers" to give good answers to the questions will greatly enhance their confidence.
VII, investment personnel duties
Deputy General Manager / Manager of the Department of Investment
Main responsibilities:
According to the business policy and requirements of the shopping center, the development of investment department plans, and organization and implementation.
Responsible for the overall shopping mall planning, layout, merchandise mix and coordination with vendors, the company's overall planning, promotions, etc., to ensure that the business indicators of the commercial building to achieve.
Organize and manage the investment promotion and planning team, train and coach the investment promotion staff.
The investment promotion department is responsible for the introduction of manufacturers, personnel recruitment, promotional programs and related contracts and the occurrence of communication costs audit.
Merchants Supervisor (4)
Main responsibilities:
Responsible for the entire floor investment, layout, merchandise mix and coordination with manufacturers to ensure that the recruitment of commodities 100% achieved.
Cooperate with the company's overall layout, to complete the company's indicators.
Leased equipment project installation management, electrical management (2 people) (personnel provided by the developer)
Main responsibilities:
Leased equipment project installation management, electrical management, maintenance and management of the mall's overall project operation, while meeting the normal opening.
Assist the manager to carry out the work. Strictly review the business qualifications and occupancy procedures of the merchants.
Responsible for the daily management of the tenant units, and urge the tenant units to seriously fulfill the investment contract.
Planning Director (1 person)
Main responsibilities:
Implementation of the business development strategy, with investment, business needs, combined with the actual development of the company's advertising plan and organization and implementation.
Responsible for the overall planning of the mall's publicity deployment, to make constructive comments, co-ordinate the arrangement of promotions, into the column, art work.
Eight, the mall rent forecast (slightly)
Surrounding rent survey (slightly)
Follow-up: shopping mall investment management
Merchants management principles (slightly)
Merchants Plan (2)
Recently, the China Indoor Decorators Association Environmental Monitoring Center issued a warning: the kitchen is becoming a hazardous environment for human health. Pollution is becoming another "invisible killer" that jeopardizes human health.
Kitchen smoke exhaust contains carbon monoxide, carbon dioxide, nitrogen oxides, as well as a strong carcinogenic benzopyrene and many other substances that are seriously harmful to humans. Cooking oil heated to about 270 degrees produced by the oil mist and liquefied petroleum gas combustion gas produced by the polymer, which can lead to human cell chromosome damage mutation, become easy to human aging and disease "invisible killer" one.
Women who are exposed to high-temperature fumes while cooking in the kitchen for a long time will increase their risk of lung cancer by 2-3 times. Professor Zhou Caicun, director of the Institute of Cancer Research at Tongji University, led a group of lung cancer research shows that kitchen fumes produce toxic fumes that deteriorate the local environment in the kitchen, and toxic fumes stimulate the eyes and throat for a long time, damaging the respiratory system cells and tissues, which can easily lead to the occurrence of lung cancer. According to the malignant tumor incidence survey data released by Shanghai Municipal Center for Disease Control and Prevention, lung cancer has become the first malignant tumor with the highest morbidity and mortality rate among the population in the city, and the incidence rate of lung cancer among female tumor patients is second only to breast cancer, and the mortality rate accounts for the first place. In recent years, the incidence rate of female lung cancer in Shanghai has increased rapidly. Among the risk factors of lung cancer in non-smoking women, more than 60% of them are caused by long-term exposure to kitchen fumes.
People can't help but ask: Why is there still smoke in the kitchen after using a hood?
All the hoods now in use are limited by many factors, can only exclude most of the kitchen smoke exhaust, smoke exhaust emissions less than 70% of the total amount of smoke, there is still a considerable amount of smoke exhaust due to the range of suction beyond the range of the hood and floating residual in the air, the hood's suction has a certain range of suction, beyond the scope of the suction, it can not be sucked out, no matter how big or small it is the power, and no matter how high grade it is, it can not be sucked out. Regardless of how high it is, there are not completely absorb the problem of smoke exhaust, which is its defects.
Any product as long as the fundamental problem can not be completely solved, it is not a complete product, in order to strive for perfection, the invention of the hood supporting devices completely solve this problem. Spend thousands of dollars to buy the hood can not completely solve the fundamental problem, as long as the purchase of two hundred dollars to purchase supporting products can be a complete solution to the root cause of kitchen fumes, the value of its existence is far beyond the purchase of the cost of the hood.
Mr. Yan Ping, inventor of Chinese life science and health products, famous entrepreneur in Jiangsu Province, and founder of Nantong Yongle Jiuhao Biomedical Science and Technology Company Limited, takes the protection of human health as his own responsibility, and adheres to the purpose of "pursuing health and benefiting mankind". Based on many years of dedicated research, repeated demonstration tests, with rigorous scientific principles, precise structural conception, practical and beautiful modeling design, synthesizing the multidisciplinary principles of air flow dynamics, life and health science, polymer chemistry, materials engineering, combined with the kitchen culture, the invention and the grand launch of yet another product to protect the health of life sciences - the The hood health skirt.
The introduction of this hood supporting products, ushered in another kitchen revolution, which adds a protector for human health. In the history of mankind, for the first time on the kitchen secondary pollution this "invisible killer" war.
The pursuit of health is the ultimate goal of mankind, a protection of life and health products out of the world, will certainly be loved by the people, the market's pursuit, who has such a product, who has the health at the same time, also has the wealth.
In order to protect the human life and health of the invention of the product as soon as possible to market, as soon as possible to benefit mankind, is now for the world to invite strategic partners.
Partners worth considering a few questions:
1, the investment project products have no market?
The production cost of this product is about one hundred dollars per set, the retail price of about two hundred dollars, the country has more than 350 million families, with the hood of the family and each increase in the market a percentage point of sales is geometric can calculate their own accounts.
2, the investment project's product market competitiveness?
Because it is a patented product, has its own intellectual property rights, is a monopoly, no competitors, but also has a complete operational program.
3, the investment project product vitality and after-sales service?
The production and use of this product in the process of pollution-free, consumers can buy back to install their own, without any worries.
Experts at the International New Products Authority pointed out that a popular product or service must have the following characteristics:
1, the organization is simple and easy to use.
2, with a distinctive personality.
3, in addition to the original function has additional functions.
4, can satisfy people's certain psychological and life needs.
5, can meet the mood of people like authentic goods, handmade goods.
6, can make people feel kind and caring.
7, can satisfy people's curiosity.
8, the goods contain a healthy long life as the goal of factors.
The invention of the hood health skirt cover is completely in line with the above characteristics, therefore, the invention patent product is a very high market potential, with broad prospects for development of the product.
A visionary, unique eye as long as a certain financial strength (strategic reserve of more than 50 million yuan), you can come to *** with the development of this very high market potential of health products.
Another in each province in the country to seek a general manager of operations, need to have a certain degree of economic strength (project operating funds of 3 million yuan), according to the company's program operations, easy to be the boss, easy to make a lot of money
The project:
Patent No. of the invention: *******, the hood supporting the device, the ability to emit 100% of the fumes. The manufacturing cost of each set of products about one hundred dollars, the market retail price of each set of more than two hundred dollars, in order to avoid unnecessary intellectual property rights leakage and disputes, do not provide detailed information for the time being, in the interview cooperation can provide detailed intellectual property rights documents, and can be verified to the National Patent Office consulting.
Regional investment plan:
In order to set up a distribution company in each province, the general manager is responsible for the system, to the following municipal level to recruit first and second-tier agents, each municipal agent to collect the patent product market deposit of 300,000 yuan. Municipal agents in the province without provincial agents can also be directly negotiated before.
Product price: the production cost of the product in about 100 yuan, the market price can be more than 200 yuan, the net profit of more than 100 yuan per unit, compared to the price of the hood 1000 - 6000 yuan or more, the price of the product is just a rain of hair, can be accepted by the market, the problem does not lie in the price, but in the value.
Benefit analysis: ten prefecture-level cities in each province, each city can sell at least 50,000 sets of products, each province can sell at least 500,000 sets of products, each level of agent or distributor 20-30 yuan per set of profits, each provincial agent annual gross profit of up to 1,000-15 million yuan or more, and each municipal agent annual gross profit of up to 100 --- 1.5 million yuan or more. Each local agent can make a gross profit of 1.5 million yuan per year.
Market sales plan: a detailed and complete market operation sales plan, because it involves commercial secrets, not to provide, need to provide after the interview cooperation.
Contact:
Contact: Mr. Yan