cover oneself with glories
The development of the Great Wall in China is successful and brilliant. Shi Sheng Great Wall can help customers reach new heights, but at the same time, it can persist in creating excellent creative works. All this is because the Great Wall of Shi Sheng believes that nothing in the world is impossible.
Some awards
20 10 China Effigin Prize-Prince Kraft Cookies;
20 10 China Effie silver award-HP, crest, renren and IKEA;
20 10 China Effie Bronze Award-Badge
20 1 1 bronze lion in Cannes, France-Prince Kraft biscuit;
20 1 1 French Cannes bronze lion-Bilang decontamination interest;
20 1 1 China Effie Silver Award-Prince Kraft Cookies; Bronze Award-HP;
20 1 1 Dragon Seal Award-the pleasure of Bibo's stain removal;
20 1 1 great wall advertising award-bilang decontamination interest;
20 1 1 kill the Asian prize, different categories of gold, silver and bronze prizes-Bilang decontamination fun;
20 12 C-R3 China advertising creative agency award;
20 13 bronze lion in Cannes, France-green peace paper cuts life;
20 13 bronze lion in Cannes, France-CCTV package;
Appreciation of some award-winning works of Shi Sheng Great Wall:
Service client
With its professionalism and innovative spirit in the field of advertising, Shi Sheng Great Wall has been well received by customers. At the same time, Shi Sheng Great Wall also has a number of rare high-quality customers: Olay, Head & Shoulders, CCTV, Minute Maid, Bilang, Crest, IKEA, Mead Johnson, Lexus, Citroen, Kraft, Haschi, Nippon, Ajisen Lamian Noodles, HSBC, COFCO, Lenovo, Midea, Shufujia, Haagen-Dazs, Chivas Regal and A.
A proud achievement.
1. Shengshi Great Wall is full of creativity and determined to build a world-class advertising masterpiece. Shi Sheng Great Wall has long-term cooperation with the world's top TV directors from France, Japan, Hong Kong, Korea, Australia, Malaysia and Taiwan Province Province, shooting in more than 20 cities around the world, and producing more than 150 TV advertisements for advertisers every year;
2. Shi Sheng Great Wall is an advertising company that advocates the theory of "beloved brand", and promotes the brand image by establishing "loyalty beyond reason" and stimulating consumption inspiration. Shi Sheng Great Wall's outstanding creativity is also famous for its ability to establish a strong emotional connection between consumers and products.
3. In the past few years, the planner and customer service staff of Shi Sheng Great Wall have traveled more than 35,000 kilometers in China, and spent a lot of time to understand, experience and integrate into the life of consumers in China. The unique "Explorers" working method makes the Great Wall of Shi Sheng have exclusive resources, inspiring great ideas and making them shine.
The Great Wall of Prosperity has gathered the most innovative advertising professionals at home and abroad. The Great Wall divides the work area into: bright and quiet office area, passionate and creative work area, relaxed and comfortable leisure and entertainment area, coffee shop, gallery, fitness center and so on. Each area has its own function, which inspires employees' infinite creative inspiration.
5. Shi Sheng Great Wall Family regularly organizes various colorful cultural exchange activities for employees, such as annual global travel, year-end tail teeth, and the opening of Shi Sheng Great Wall Saqiai U University, etc., to stimulate potential, devote enthusiasm and cultivate every employee.
affect
-LOVEMARKS (beloved brand)
The concept of "beloved brand" is a unique perspective for the Great Wall to observe the relationship among people, products, services and companies. The Great Wall defines "beloved brand" as a brand that can make people loyal to their products, services or companies for no reason. This is not a commercial tool, it is an internal emotional connection.
"beloved brand" advocates "going beyond the brand and going to the future", which makes people loyal to a brand for a long time without reason. The sustainable growth it brings also far exceeds expectations. Shi Sheng Great Wall has advanced methods to make the brand a "beloved brand". Its core idea is the five key steps that constitute the "road of love", including discovery, exploration, inspiration, attraction and evaluation. The "road of love" benefits from thorough understanding and also depends on the emotional concept created by the Great Wall in the "inspiration" stage. For the "beloved brand", people not only love it, but also love it unconditionally. The reason why they feel this way is because they have mystery, sensory experience and intimacy. If it's just the brand itself, it can't do this. Even in the most difficult and incredible times, the core concept of Shi Sheng Great Wall-"Let the world be full of' beloved brands'" will not be out of date. We have the ability and means to achieve this goal.
-Sisimo (mobile screen)
"Moving Screen" comes from English SISOMO, and the author is Shengshi & Kai, the global CEO of Shengshi Advertising Company.
A brand-new concept put forward by Wen Roberts. SISOMO consists of two letters: sight, sound and motion, and emphasizes that the integration of sight, sound and motion will become the main form of communication in the new era. This form of communication appears in the ubiquitous screen media, thus creating a brand-new way of life. The LED display has vision, sound and action. In the central city, especially in the central city, it has become such a "moving screen" world, with large and small screens everywhere inside and outside. In the era of moving screen, new technology enables SISOMO's LED moving screen to be watched anytime and anywhere.
-Xploring (browser)
This data collection method, which is different from the traditional questionnaire survey, was initiated by Shi Sheng Great Wall Advertising Company. Explorer team
Spend some time with their customers' target consumer groups, truly understand their inner needs and desires, so as to create advertisements that go deep into customers' hearts and make them "beloved brands".
slogan
Spirit of the Great Wall: a team, a dream, a team, a dream.
The belief of prospering the Great Wall: Nothing is impossible.
founder
Global CEO of Shi Sheng Great Wall.
He is the founder of peak performance, the accelerator of value realization, the faithful disseminator and the football fan. Kevin served in the All Black Committee of New Zealand and is currently the chairman of the American Football Committee. Kevin Roberts was born in Lancaster, England, and now lives in new york, Auckland and New Zealand. He holds several academic titles, including Honorary Professor of Innovation Leadership at Lancaster University in the UK and Honorary Professor of Creativity and Innovation at the Business School of Auckland University in New Zealand. He served as the resident CEO of Judge Business School of Cambridge University for eight years. Kevin also practices his idea of improving life experience through practical actions. He is the founder and supporter of Oakland's "Change Your Life around Trust" organization, which aims to help teenagers who are at risk of committing crimes. Kevin Roberts not only successfully peddles the western lifestyle, but also is good at infiltrating his ideas into local customers. Therefore, Shi Sheng Great Wall became the first international 4A advertising company to obtain a business license in China, and has firmly occupied an important position in the advertising industry in China for more than ten years.
background
Kevin, global CEO of Shi Sheng Great Wall International Advertising Company? Roberts is a leader who can bring a turning point to the enterprise, brand and reputation. He inspired people to change the world and improve their quality of life in a series of best-selling books, which were translated into 18 languages and published in many countries. Among them, the well-known beloved brand: beyond the brand, towards the future represents Kevin's idea and reconstructs the business language. As the founder of "beloved brand", he described "beloved brand" in this way.
Constant human nature
We have a unique advantage in building new deep feelings with customers. Constant human feelings and some traditions can guarantee that there will not be much difference in essence in the future.
One of the themes is the unchanging humanity. This is because, to adapt to a changing world, we must understand the constant factors in this changing world and plan ourselves according to the constant factors. In my opinion, the constant element is our close connection with people and humanity.
I am talking about people, not consumers. I did it on purpose. I firmly believe that in this new millennium, people will shift from consumption driven by transactions and information to emotional maintenance created by intimate relationships. In the 1990s, the balance of power shifted from manufacturers to retailers, but today, the balance is shifting from manufacturers to customers and people.
Explore human nature
This is not a major discovery. Every business book and magazine has talked about this. However, if you only realize this and don't change the original business model, then you miss the opportunity to change. To explore human nature is to establish a real connection with people. Need to establish an unparalleled deep connection with human emotions. Let people love us.
Please listen to me slowly. After 2000, I have been using the "love/respect axis" I invented to illustrate this problem.
"axis of love/respect"
The best relationship is based on a high degree of love and respect. This is the reason why a long-term and stable marriage and a lifelong love relationship last for a long time. In addition, there are jobs you love and tourist attractions you love. I believe that "love/respect axis" is the ultimate standard to measure emotional enthusiasm and loyalty.
In the "high respect quadrant", most successful enterprises can find their own position. Excellent R&D can create great products, while sufficient customer research and worthy of the name can create excellent brands. However, these brands are only in a state of maintenance and have not been eliminated.
Everyone's thoughts and feelings can benefit us a lot. This is not nonsense in advertising-it is selling products and services to more people at higher prices and more frequently. This can be done, because the relationship based on trust, respect and even love, the strongest emotion, is irreplaceable.