Nowadays, hamburger chain stores have become a popular commodity. Wallace's fast food burger combines the health of Chinese fast food with the standardization of western fast food, paying attention to the balance of nutrition and the safety of users. There are many brands competing in the market, from which we can also find the reasons for success and failure. According to the analysis of Wallace's fast food burger headquarters, there are three main reasons for the different operating results:
1. Brand influence
Wallace Fast Food has been focusing on Hamburg for 20 years and has nearly10,000 stores in 30 provinces (municipalities and autonomous regions). Perfect operation system and 10 years service experience have won Wallace fast food a broad market and far-reaching brand influence.
2. Storage location
The choice of shops is an important factor in the success or failure of Hamburg specialty stores. From the market, we can see that those stores with good business performance are the first. Generally speaking, they will choose places with large population flow and concentrated target consumer groups. Although they may have higher risk exposure, rents in these places will also be higher. According to the strength of investors, comprehensive evaluation and consideration are needed.
3. Product quality
In the impression of ordinary people, hamburgers are two pieces of bread with a piece of chicken, salad dressing and lettuce. In fact, this understanding is very one-sided. Although everyone can see the appearance of hamburgers, the taste of hamburgers made by each brand is different. Franchisees can go to the store to investigate, buy several different hamburgers and taste them themselves, and then you can understand why.
Today's hamburger monopolists not only sell hamburgers, but also sell fried chicken, drinks and snacks. Even local products will be added. Customers are more likely to choose and have a higher desire to enter the store for consumption. Wallace's joining application form