How to make the hotel menu? Menu menu plays an important role in food promotion of catering enterprises. A well-designed menu can tell the public all the information of the enterprise concisely and clearly. The expression of menu content is a part of the brand culture of catering enterprises. 2. The types of dishes in the menu determine the characteristics of the menu. Therefore, the form of the menu should be simple and easy to remember, and avoid stiff stacking. 3. The rationalization of menu structure is also one of the important factors that determine the brand image of catering enterprises. A successful menu can not only make consumers interested in the products provided by restaurants, but also let them know about the services provided by restaurants.