Restaurant promotional activities planning program 5
In order to ensure that things or work safely and smoothly, from time to time need to carry out the program in advance to prepare for the program, the program is a strong operability of the written plan. Here I bring you restaurant promotions planning program, I hope you like it!
Restaurant promotions planning program 1
"Reunion Banquet" in the Chinese New Year is an essential family feast, has become a family happy, reunion to celebrate the necessary dietary activities. On the night of New Year's Eve every year, the whole family gathered around to eat a reunion banquet, is the Chinese people for thousands of years the continuation of the long-standing customs and habits. It is a custom that has lasted for thousands of years and is practiced from the south to the north, from the east to the west, all over the country, even among the Chinese who have been living in a foreign country for a long time. Reunion feast is also a way to express the cultural psychology of the Chinese community through food and drink during the New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the New Year's culture, which carries the civilization accumulation and cultural connotation of the "New Year's culture" of the Chinese nation for thousands of years. As the restaurant will usher in a wave of promotional boom, how to attract more customers through the innovative reunion banquet booking has become a priority to solve.
First, the activities of the atmosphere to create
Many restaurants will be on the day of the festival to send red packets, which is just one or two dollars, mainly to create the atmosphere, some will also be created by the way to ask for red packets to the customer, but this way is relatively not very good, and in addition to take the expression of New Year's blessings to each guest to create
Second, "Reunion Banquet" menu arrangement
1, four hot dishes: steamed guppy (Mandarin fish), three fresh fish maw, chicken fire dried silk, snow vegetables and asparagus
2, four cold dishes: brine rabbit, pickled pepper fungus, cold white celery, jellyfish and radish
3, soups, staples: soup with fresh mushrooms, chestnut rice cakes;
4, after-dinner fruits, and the New Year's greetings will be taken to every guest to create a New Year's blessing. p> 4, after-dinner fruit: get together:
Ingredients: 100 grams of red and yellow cherries, 100 grams of small tomatoes (sainfoin), 100 grams of small cucumber (Dutch cucumber), 100% fresh orange juice 50 grams.
Preparation: small tomatoes washed to remove the tip, cut in half, small cucumber washed to remove the two heads cut into small sections, put into the dish, pour 50 grams of fresh orange juice that is, the total calories of this product is about 110 kcal.
Note: the new year we all figure festive, so in the name of the dish above must be innovative, to highlight the blessings and other good thematic significance, such as the New Year's Eve, the Golden Jade full of tang and so on.
Third, background music
can play some expression of joy, blessings of the music, such as: joyful, step by step, the Spring Festival Overture, unforgettable this evening, flowers and moonlight, snake dance
Fourth, restaurant decoration
In order to highlight the festivities, bustling atmosphere, the restaurant is generally set up with the theme of the Spring Festival related to the decorations hanging, the dominant color for the red tone. A variety of restaurants can be based on their own positioning, to carry out the corresponding arrangements.
Restaurant promotions planning program2
First, the purpose of the event
National Day has always been a great time for restaurants and hotels to do promotions, but also to stimulate consumers, pulling the consumption of the opportunity, the activity is to get better profits, on the other hand, is also to strengthen the restaurant's external image, deepen the restaurant in the minds of consumers in the impression. The consumer's impression in the mind.
Second, the theme of the event:
"National Day with joy, good gifts to send ceaseless"
Third, the object of the event:
For the high school and low different groups of people to carry out different promotional activities, and effectively cater to different groups.
Fourth, the activity time:
September 25 - October 8
V, the form of activities:
discount; gift; lottery
Six, the activities of the specific content
1, during the promotional period of the restaurant, more than a hundred dollars can enjoy 10% discount. And with the table complimentary Mid-Autumn special dishes.
2, the promotional period in the store where the designated series of packages, you can get the corresponding Mid-Autumn gift box.
3, during the activity period, wherever dining in the store, you can participate in the lamp fan prize competition activities. At the same time you can get a free snapshot.
VII, the activities of advertising
1, the centralized flow of people, train stations, bus stops, etc., to do outdoor advertising.
2, newspapers, local TV stations should also be publicized.
3, and leaflet distribution.
VIII, other related strategies
Personnel mobilization, hotel layout, etc. should be done beforehand to allocate arrangements, and start contingency measures, and at the same time to do a good job of the relevant records and summaries, to prepare for the promotional assessment
Promotional activities __ Anniversary Celebration - Food Festival
Time of the event. ：
Purpose: Not only can consumers spend less money to eat a hundred kinds of dishes, but also make consumers know the characteristics of the restaurant. Promote the consumption of the restaurant (increase popularity) and get more residual value (profit).
Requirements: To refresh the consumer. The name of the game is "enjoyment".
Activity Forms:
1, buffet, point of sale, new dishes, specials, etc.
2, discount consumption:
3, gift coupons: where consumption of 100 yuan or more consumers can get coupons.
4, free meals: where consumption of more than 200 yuan of consumers can get a free special dishes
Restaurant promotions planning program 3
First, the restaurant industry to grasp the following holiday service type of operation:
a. Housewife type. That is, the hotel for the public family distribution of sets of New Year's Eve dinner semi-finished products or net dishes, instead of housewives in the past steamed buns, meatballs, fried peanuts, "busy year" activities, the hotel only charge a small processing fee.
b. Package type. That is, the hotel for the public to book to the hotel dining New Year's Eve dinner or holiday family dinner. Restaurants and hotels should be in line with the thrifty, good value for money, for the public, for the public service principle, the introduction of "respect for the elderly feast", "love feast", "care for the feast", "Family Reunion" and many other recipes, intended to pull the working class to themselves to expand the target market.
c. Series type. In order to meet the consumer demand of modern people, restaurants and hotels should be introduced to the family-oriented New Year's Eve banquet fast delivery, "rent a chef", and open up the guest rooms, bathrooms and other recreational facilities and places to attract residents to the hotel to entertain themselves in the Spring Festival.
At the same time, the operators of the catering industry, but also in the cultural taste to do articles. To food culture on the stage, so that people who have labored for a year to eat a relaxed, eat a pleasant, eat a love affair. Restaurants, hotels, teahouses can be launched in the store painting and calligraphy photography exhibitions, reading and singing, appreciation of famous songs, folklore, acrobatics, magic shows, celebrity chefs to teach customers "live food" activities, so that customers set food, drink, appreciation, visit, listen to a body, eat a dashing, play happily, and at the same time get the spirit of enjoyment.
Second, marketing activities should be in the following aspects of the effort:
1, to do a good job of "price reduction promotions".
"A cheap ten love". The end of the year, the business should be sincere return to consumers for the purpose of carrying out discount sales, buy big pieces of small pieces, "daily concessions, daily concessions", and other promotional activities.
2, the hotel layout and decoration of the Spring Festival:
a, in the front door put a pair of golden girls and boys, extended to the Lantern Festival, the hotel to provide photo services (guests to wash the photo costs at their own expense).
b, in the hotel around the periphery of the plant hanging starry sky, in the hotel on both sides of the front door were standing in a large pot of kumquat, the roof hanging red lanterns. Outside the lawn diagonally pull colorful flags.
c, the front door hanging "___ Hotel wishes the city people a happy new year" banner.
d, the entrance on both sides of the basalt sticker couplets "Golden Cup Drunkenness Qiankun big" "BMW to welcome the spring new year" banner "Congratulations on the New Year".
e, the hotel lobby on both sides of the glass door to paste the Year of the Horse Chinese zodiac paper cutouts.
f, the hotel's main entrance to arrange two staff (the personnel department selected the pair of employees), wearing pony clothing wearing a pony headgear, is responsible for coming to the hotel dining age of about 10 years of age or younger children issued balloons (a), fruit candy (2)
g, third floor, fourth floor balcony railing inserted colorful flags.
3, a hotel restaurant Spring Festival promotional activities:
a, Spring Festival package: more affordable, many surprises, the Spring Festival launched the "good luck and good luck" package -
Dining: 666 yuan / table (including service charge. Third floor restaurant only)
Guest rooms: 288 yuan / room / day (including double breakfast)
Entertainment: 12:30-16:30 complimentary private room for 3 hours 16:30-02:00 complimentary private room for 2 hours
Guest rooms: from the New Year's Eve to the 15th of the first month of the launch of the 20 rooms per day special! Standard room 208 yuan / room / day
Where to stay in the special standard room, you can get an exquisite Chinese New Year gift
b, the New Year's Eve (18:00-21:00) launched the "auspicious" New Year's Eve dinner:
588 yuan / table 688 yuan / table 888 yuan / table
New Year's Eve (21:00-12:30) to launch the "Fortune" New Year's Eve dinner
888 yuan / table 1,080 yuan / table 1,288 yuan / table (0:00 a gift of good luck and good luck dumplings
Book in advance! New Year's Eve dinner with small gifts. (meal ordering full 1000 yuan, complimentary large pillow pillow value of about 20-30 yuan, pillow is the office family and home life essential supplies, consumption of complimentary pillow, the customer is more real. The different Chinese zodiac mascots hidden in the pillow, guests can use this mascot to the front desk for the corresponding prizes. Zodiac for the horse mascot corresponding prizes for a fashion calendar, other Chinese zodiac mascots are a small Chinese knot).
c, the Spring Festival banquet hall during the Spring Festival package
Golden Gold Banquet: 688 yuan / table
Wealthy and Auspicious Banquet: 788 yuan / table
Five Fortunes Banquet: 888 yuan / table
"Catering Times" comments:
The Spring Festival is the golden season for sales of the catering industry, the catering enterprises understand this, however, the characteristics of consumer spending is not the same year, but it is the same as the Spring Festival. However, the characteristics of Spring Festival consumption change year after year, and whoever can perceive the first opportunity and seize the hot spots is the winner. From a micro point of view is so, and from a macro point of view, how to coordinate the planning, guide consumption, the formation of hot spots, good "New Year's Eve project", is more a big article.
Restaurant promotions planning program 4
Time:
April 28 - May 3 (___ store)
Activities:
1, advertising slogan: "". Tour Wangfu, eat Sichuan cuisine, send refreshing".
April 28 - May 3 during the Golden Week, all guests with tickets to visit the ___ Garden on the day of the restaurant, each table can be given a cool and sweet fruit (or a cup of sour plum juice).
2, touch the "May Day" lucky touch prize activities
April 29 - May 1 holiday period, in the ___ store diners to table as a unit, are available to participate in the lucky draw activities with the checkout list, where the draw has a "May Day" written on it. Guests who draw the word "May Day" will get a ticket to ___ Garden; guests who draw the word "May Day ___ store" will get a tricycle Shichahai Hutong tour coupon.
3, "___ Hotel Vegetable Xiangzhang tea duck special sale"
April 28 - May 3 activities, ___ store daily limited to 20 ___ Hotel Vegetable Xiangzhang tea duck special sales, the original price of 96 yuan / each, special price of 60 yuan / each. The original price is 96 RMB/each, the special price is 60 RMB/each. During the event, there are also two specials for guests to choose from: Steak double abalone in soup for RMB 118 per serving (original price of RMB 198), and roasted red ginseng with scallions for RMB 48 per serving (original price of RMB 88).
In addition, in order to reward consumers, April 28 - May 3 during the event, ___ store special launch "fine Sichuan cuisine, people's prices" of the three packages: parent-child three-person set of 188 yuan, happy six-person set of 588 yuan, the family set (10 people) 880 yuan.
4, booking "Yizhizhai" restaurant to send the garden tour
April 29 - May 3 during the event, where the "Yizhizhai" dining guests can be free tour of the ___ garden. Let guests fully realize that "___ in the Sichuan cuisine, Sichuan cuisine in the classic" mood.
May Day catering holiday business opportunities are very obvious, there are a lot of wedding banquets, birthday banquets, family banquets, etc. will choose to hold in this time period: one is in the small holiday period, friends and relatives rare party; two is in the spring warmth of the opening season, spring trekking, travel demand is strong, the flow of tourism consumption will also give the catering market to bring a lot of space! And do a good job of analyzing the specific market environment is also extremely important:
Self-analysis:
is to make an objective assessment of the situation of their own production sector. Each restaurant marketer can think of a lot of creative promotionalism, but no one can ignore: in a particular period of operation, in a particular level of cooking, in a particular restaurant environment, in the use of limited resources, managers can do what? This requires operators to think: what is the purpose of the promotion? What can you do with your level of cooking? What can you do with your restaurant environment? How much money can you spend?
Customer source analysis:
May 1 restaurant promotions who is the source of this is very important, so managers have to thoroughly analyze the source of the market situation, in order to carry out effective. To analyze the source to consider the following questions: who is the customer? Customers need to meet what? What are the customers not yet satisfied?
Restaurant promotions planning program 5
First, the theme of the event:
"Celebrate the festive season, discounts, delicious and so on.
Second, the activity time:
January 1 ~ January 4
Third, the purpose of the activity:
Enhancement of the customer unit price, to promote the achievement of sales targets.
Fourth, the theme of activities:
Consumers in the January 1 ~ January 4 period, as long as the consumption of ___ yuan, you can add x yuan in exchange for any one of the goods we carefully prepared for consumers.
Note: Single small ticket is not cumulative.
Giveaway requirements: how many commodities to pick, as the activities of the goods, the requirements of the commodity selling price of more than three yuan of goods, can also be limited to some of the gross profit loss of goods, but every day need to ensure that more than eight commodities
Fifth, the introduction of the activities
By the staff of the day.
Sixth, the atmosphere of the layout:
The atmosphere of the store layout: the entrance display board, the atmosphere of the event site to create, the store posters.
VII, the activities of the implementation and division of labor:
Planning Department: responsible for the activities of publicity, planning, operation and follow-up.
Purchasing Department: responsible for the organization of goods, in place.
Finance Department: responsible for the availability of funds.
Store manager: the general manager of the activity operation, responsible for supervising the work of all departments.
Food promotion content:
1, dishes: restaurant promotions, many businesses will launch the corresponding package, the launch of the corresponding dishes for consumers to choose.
2, production: so that consumers involved in the entire production process, more to meet the consumer's sense of achievement and the desire to experience.
3, ornamental: in front of the consumer food production, to attract the attention of consumers, but also for the restaurant to increase the intangible signs.
4, price: through the price to attract consumers, do not reduce the price at the same time also reduce the restaurant's brand.
5, gifts: to provide some holiday-related gifts can be pulled to a certain consumer, such as booking in advance can get gifts, consumption in how much money above can get some gifts, gifts to their own restaurant brand style accordingly.
Dining off-season promotional methods:
1, around the main product extension development, the introduction of a series of products suitable for seasonal consumption, for example, the main product is to ___-based, you can introduce some of the ___ as the main material for the characteristics of the dishes, as a supplement to the restaurant;
2, the development of varieties suitable for seasonal consumption to create selling points. For example, summer hot pot in the ice cream hot pot, light hot pot, etc., so that customers have more choices, while the new varieties can also create new selling points for the restaurant and publicity points, to attract a wider range of consumer groups to participate in consumption.