In the rapid development of modern society, there are more and more occasions to use business plans, which can help entrepreneurs unite people and manage them effectively. So do you really know how to make a business plan? The following is the business plan of the health center that I have compiled for you, hoping to help you.
Business Plan of Health Center 1 The destruction of the environment leads to the decline of people's health status, which makes people's demand for health preservation increase year by year. Therefore, opening a health pavilion is a good choice.
I. Introduction to the Project
1, Project Name: XX Traditional Chinese Medicine Health Center
2. Project scale: The site is located in the new urban area, with shops of about 200-300 square meters, smooth traffic, convenient parking and the environmental scale of the surrounding business atmosphere.
3. Project background: With the improvement of people's income level, people's desire to pursue health and longevity is enhanced, and the pressure of life and work and the deterioration of people's health caused by the destruction of the environment make people's demand for health preservation increase year by year. Traditional Chinese medicine health preservation has the theory of "going to work to cure the disease before it happens", which is the theoretical basis of going to the doctor-treating the disease that is not sick, and Chinese medicine-treating the disease that wants to be sick, and going to the doctor-treating the disease that is already sick; Through traditional Chinese medicine physical therapy, dredging meridians, mediating the balance of yin and yang, and aiming at preventing diseases, a health pavilion with Chinese medicine characteristics is created. At present, there is not a professional and technical health pavilion, and the demand of tourists is enough to develop the first distinctive Chinese medicine health pavilion, seize the opportunity and take the lead.
4. Business philosophy: The special health care center of traditional Chinese medicine provides unique services such as massage, moxibustion, medicated bath, fumigation, health tea, medicinal liquor, etc., so as to achieve all-round, targeted, quick-acting and pure natural therapy sub-health conditioning projects, so as to meet people's health care needs and highlight the professional, brand and large-scale special health care center.
Second, traditional Chinese medicine health care projects
1, massage, massage, acupuncture;
2. Hanging moxibustion, moxibustion, cupping and scraping;
3, medicated bath, fumigation, foot bath;
4. Health tea and health products;
5. Medicinal oil and medicinal liquor;
6, women's beauty and body weight loss;
7. TCM constitution dialectic, physical examination and consultation.
Third, the marketing of traditional Chinese medicine health pavilion
1, market segmentation:
A) Bosses over 30 years old, white-collar workers, government officials, bank workers, etc.
B) Women aged 25-55 have an average income of above.
C) Traditional Chinese medicine health-preserving people and the elderly who pursue health and nature.
D) Sub-healthy people such as neck, shoulder, lumbocrural pain and hyperosteogeny.
2. Market positioning
Traditional Chinese Medicine Featured Health Center-Serving customers with mid-range price, high-end service and professional level, designed as a pyramid profit model. In other words, when designing the profit model, it is mainly divided into two parts to combine different products and services:
Some of them are non-characteristic and universal projects. As the bottom part of the profit pyramid, most of these services are meager or unprofitable. For example, foot bath and massage are available in many health centers and can be consumed by ordinary people. Then the price of this part cannot be set very high, which is acceptable to the general public, and it is more affordable than medical institutions and can enjoy a good environment.
The other part is a very distinctive and competitive project, such as medicated bath fumigation, moxibustion, health tea, medicinal liquor, etc. These products or services have the characteristics of traditional Chinese medicine, and customers should have a very high cognitive interest in them. As the top of the pyramid, they can be sold at a high price, so there will be profits.
Generally speaking, the "pyramid" profit model is to have both "profiteering" products and low-profit products, both high-end customers and low-end customers, combined and treated separately, in order to achieve the comprehensive profit of the health center.
3, environmental positioning
A) Overall style: The interior decoration is simple, elegant and fashionable, creating the best enjoyment in vision and mood. It is full of China style (Chinese medicine is the quintessence of China, and proper use of Chinese style can give people a comfortable and peaceful feeling, which fits the theme of health preservation). (Around the Chinese classical style, uniform clothing (the waiter's clothing can adopt Chinese style, such as cheongsam, Tang suit, Zhongshan suit, etc.) leaflets, service project names and many other aspects are fully set off)
B) Environmental promotion of health pavilion: as an environmental promotion, it is mainly the internal and external environment. The external environment can attract customers into the store, and the title is eye-catching and easy to remember, reflecting the healthy elements of Chinese medicine style; The internal environment can stimulate customers' consumption and successfully retain customers. Classical, slow-paced light music makes customers feel relaxed and comfortable, and plant essential oil is lit, so that the health pavilion is filled with an intoxicating fragrance of flowers and plants.
4. Promotion methods
1) advertising promotion
Internet promotion: promote our store and services in local forums, post bars and microblogs by writing soft articles, press releases and other forms to establish popularity. Auxiliary mass mailing (using QQ mail, because QQ uses crowds and has a large number of people) for publicity. If conditions permit, set up your own health pavilion website and publish all kinds of information to help customers answer questions online.
2) personnel door-to-door promotion
Because your customer base is mainly white-collar workers and bosses of some government agencies. Therefore, in addition to advertising marketing, we must cooperate with personnel marketing. Establish customer base relationships. For government agencies and units, you can discuss with the unit whether you can buy a consumer card in the form of a welfare card. Therefore, if this channel is the most important, it is mainly through the relationship with customers to achieve network marketing.
3) Regular promotion
The favorable opportunity for full product sales: during the promotion of new products and popular projects, member development and the distribution of preferential coupons are carried out. Promotion of important festivals: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebration. Hold preferential activities in these festivals, develop members and distribute discount coupons.
4) Professional promotion
A free Chinese medicine health school is often held twice or once a week, in your own shop, and bosses, leaders, white-collar workers and sub-health people are invited to learn health knowledge. Develop your own customers. As the word goes around, the number of students will increase. The effect will be better.
Fourth, the management system
In order to achieve long-term development and long-term retention of customers to win a good reputation. It is inseparable from our internal management. We can even say that internal management is our lifeline. Therefore, it is necessary to establish a management system to achieve better economic benefits.
1, daily management system, attendance system
2, reward system, health system
3. Work flow system and behavior etiquette system
4, professional operation rules, professional service terms
5. Conference system and training system
6, personnel management, financial system
V. Investment Plan
The total investment plan of this project is 10,000 yuan. It takes 1 year to form scale and reputation, and it takes 2 years to make a profit and 3-4 years to recover the cost.
(A) the scale of investment
1, area: about 200-300m2.
2. Layout: Front desk consultation hall 1
Consultation room and reception room of TCM specialty 1 room
Professional health rooms: 5 rooms (2 rooms), 2 rooms (4 rooms), 2 deluxe single rooms and 2 fumigation medicine bathrooms.
Leisure tea room and product display area 1
There are 2 women's professional areas.
3. Personnel:
General manager: 1 person
Professional health technicians: 5-8 people
Late stage of front desk charge administration: 2 people
(2) Investment cost
1, fine interior decoration of the house:100000 yuan.
2. Purchase of health facilities, furniture and household appliances: 60,000 yuan.
3. Advertising, opening ceremony and public relations promotion: 30,000 yuan.
4. House rent: 30,000-50,000 yuan/year.
5. Personnel salary: 3,000 yuan/month on average.
6. Health care medical consumables, employees' clothing, office supplies, water and electricity network, etc. 20,000 yuan/month.
(3) Benefit analysis
Divided into three phases:
1, the first phase is the investment period after the building starts to operate. We need to invest in advertising and publicity, so that friends who need TCM health care can have a cognitive process about our characteristic TCM health care center for one year.
2. The second period is a non-return period, and members have joined in this period. The libraries began to operate normally, but the income and expenditure were best balanced, which lasted for one year.
3. The third period is a stable period and a payback period for members. In this period, members are stable, and new members are constantly joining, and scattered customers will continue to flow; The benefits of the health center began to rise substantially. After the fourth year, the profit will increase by 30-40% every year.
The specific figures will be directly proportional to the funds, venues and facilities invested in the construction of the museum, which are not listed here.
Health pavilion business plan 2 I. Health culture
Traditional Chinese medicine health culture has a long history, and gradually formed a set of unique ideological principles in the historical accumulation, which fully embodies the background of China traditional culture. Huangdi Neijing, a classic Chinese medicine book, puts forward the viewpoint of "treating the disease before it happens", which indicates that people should pay attention to health preservation from the beginning of life, so as to protect health and prevent aging and prevent diseases before they happen. "Under the Book of Changes" says: "Never forget danger, never forget death." This dialectical philosophy, which emphasizes the transformation of contradictions and prevents the gradual progress, is the essence of China's ancient philosophy and China's traditional Chinese medicine. Traditional Chinese medicine holds that Yin and Yang respectively represent the opposite sides in the human body. Neijing says: "The origin of life lies in Yin and Yang", which shows that the law of human formation, growth and development cannot be separated from Yin and Yang. In the normal physiological state of the human body, the relative balance of Yin and Yang is maintained. If one side is weak or the other side is hyperactive, the normal physiological function of the human body will be disordered and a pathological state will appear. Human health, whether it is diet, mental adjustment, self-exercise or drug action, can not be separated from the purpose of coordinating and balancing yin and yang. People's aging is either yin deficiency, yang deficiency or both yin and yang deficiency. Yin deficiency leads to hyperactivity of yang, yang deficiency leads to excess of yin, excess of yin leads to yang disease, and excess of yang leads to yin disease. Therefore, to prevent aging, it is important to reconcile Yin and Yang, make Yin Pingyang secret, and treat the spirit. This shows that the traditional culture of China pays attention to symmetry and emphasizes the philosophical foundation of balance.
The overall concept and the thought of syndrome differentiation and treatment are the characteristics and advantages of traditional Chinese medicine, and it has also been well reflected in the health care methods of traditional Chinese medicine. Traditional Chinese medicine health care emphasizes that it is suitable for the time, place and person, that is, it is necessary to formulate corresponding methods according to the different seasons, regions and individuals' physique, gender and age. Man is a part of the universe, which is closely related to all things in nature. Man must know nature, adapt to nature, and adjust himself according to the ups and downs of Yin and Yang, so as to achieve the goal of health and longevity. This fully embodies the principle and flexibility of traditional Chinese medicine, which is summarized as "knowing what is often and changing". The theory of TCM health preservation emphasizes dialectical treatment. Distinguish various symptoms, analyze the causes, nature and development trend of the disease, determine the nature of the disease in combination with specific conditions, comprehensively formulate treatment principles, and implement treatment methods as a whole, which is called dialectical treatment. Traditional Chinese medicine health preserving culture is a part of China culture, which highlights the essence of China traditional culture.
Second, the market analysis
In the past, most beauty salons focused on facial care and body massage, but today, Chinese medicine health and weight loss and body-building treatment have occupied the main source of beauty salons' profits. Therefore, the health pavilion can not only attract beauty lovers, but also be a way for urbanites to pursue health. In recent years, with the continuous improvement of China's economic level, the number of sub-healthy people has also increased greatly. In 20xx, the number of sub-healthy people in China was 5. 1 100 million and 83 million respectively. Beijing, Shanghai, Guangzhou, Shenzhen and other economically developed metropolises have become the forefront of health culture promotion, and health products have become hot-selling health, safety and green projects. According to statistics, the sales of health care products in China are increasing at the rate of16% ~ 25% every year, which is obviously higher than the growth rate of 5% ~ 7% in developed countries. The authoritative organization in China estimates that the total sales of health care products in China in 20xx reached 175 billion yuan! By analogy, with a conservative growth rate of 16%, it is estimated that the total domestic consumption of health care products will be nearly 1000 billion yuan in 20xx!
It can be seen that TCM health preservation is the inevitable trend of the development of health and beauty industry, and TCM health preservation will be popular all over the world.
III. Introduction to the Project
1, the purpose of the health pavilion
Create a pure traditional Chinese medicine bee culture health club, tap the essence of traditional Chinese medicine bee therapy health, and inherit and carry forward traditional Chinese medicine culture and China traditional culture through the platform of health club.
2, the characteristics of the health pavilion
The first health club in China, which focuses on health care of bee products and integrates many special health care projects. Integrate Chinese medicine beauty and body building, Chinese medicine physical therapy and health care, and Chinese medicine characteristic projects.
Adopt menu-based Chinese medicine health care project, all treatments are safe and natural, and all products adopt green bee products without toxic and side effects.
Adopt the management of medical consultation and the management mode of expert consultation, treat according to syndrome differentiation, and personalize the scheme.
Arrange Chinese medicine health courses every week, and hold customer tea parties and networking lectures. The support of the team of health experts from Chinese Academy of Traditional Chinese Medicine.
The decoration style is classical, which can not only recuperate the body, but also purify the soul and improve the taste and quality of life.
3, the concept of health pavilion
On the basis of carrying forward the three ancient health-preserving cultures of Taoism, Buddhism and Confucianism, inheriting the original meridian techniques of Chinese medicine, combining with the self-cultivation of meridians of modern Chinese medicine for the purpose, using exclusive bee essential oil in the whole health-preserving process, through the unique meridian acupoint massage and body massage, to achieve the best function of dredging meridians, promoting blood circulation and mobilizing internal organs, at the same time enhancing the body's gasification function, nourishing the body's three elements, regulating yin and yang, dredging meridians and activating collaterals and regulating qi and blood.
IV. Scope of business
Business scope of XX Health Center: bee products, Chinese medicine beauty, Chinese medicine health, Chinese medicine physical therapy and health care, Chinese medicine special projects, etc.
Bee products are the products of bees, which can be divided into:
Bee extracts, such as honey, bee pollen, propolis, etc.;
Secretions of bees, such as royal jelly, bee venom, beeswax, etc.
Deep processing products: bee series cosmetics, skin care products, essential oils, etc.
V. Project classification
1, honey products
2, Chinese medicine beauty
3, Chinese medicine health (body), such as bee essential oil
4, Chinese medicine physical therapy health care, such as beeswax
5. Special items of Chinese medicine, such as diet therapy.
Six, health pavilion site selection and target groups
Site selection is the primary factor in the operation of the service industry, and so is opening a health pavilion and beauty salon. The correct location of the store is not only a prerequisite for its success, but also a prerequisite and foundation for realizing the standardization, simplification and specialization of chain operation. First of all, we should send professional site selection personnel to conduct on-the-spot comprehensive business circle investigation, and write a detailed investigation report according to the local actual situation, which can be implemented only after analysis and approval. According to the comparison of comprehensive data, select two or three target rooms, write comprehensive investigation reports respectively, conduct technical analysis and evaluate the best business location. The four basic conditions for judging whether the business address is reasonable are:
The scale of the target customer group and strong consumption power.
Convenient road and traffic conditions
Rationality of shop area
The store has the conditions for long-term operation.
In the choice of the target business circle, the focus is on whether the business circle conforms to the market positioning of the brand, the stability and maturity of the business circle, and its location objectives and methods can be summarized into two parts: business circle selection and data survey:
1, according to the market positioning of the health club to build the cultural route of TCM health care, the first choice target is determined in the relatively concentrated and mature areas of middle and high-grade residential areas in the city. These areas generally have beautiful environment, neat streets and convenient transportation, and complete commercial services without noise. This area is mostly concentrated in the white-collar class and middle class in the city. They are the backbone of consumers, and their consumption concept pursues brand value and spiritual enjoyment.
The data survey focuses on: the level of consumer demand, consumption habits, cultural taste and family status of customer groups.
Business and office intensive areas. In large and medium-sized cities, it is difficult to find a pure business office area, mostly a mixture of business, office and residence, which is aimed at lots where companies gather more and state organs and units are dense. Opening stores in these areas, the main consumers are office workers. This kind of consumers are generally relatively young people between the ages of 25 and 40, and this group of people should be the main target for opening a shop here. In the layout design, we will consider adding business functions. After work, this kind of customers will concentrate on spending, and the proportion of public consumption and business consumption is high. The data survey focuses on: the number and types of companies and institutions, the proportion of female staff, income, consumption habits and traffic conditions within two kilometers of Fiona Fang around the target house.
2. Usually, every city has a downtown area with a high concentration of business, entertainment, culture and leisure, with shops and a large population mobility. It is not suitable for the operation of professional beauty and slimming centers in large cities or megacities, but it is very suitable in small and medium-sized cities, because there may be only one or two such business districts in small cities, which is the only choice for people to shop for leisure. Choosing the target house management in this kind of neighborhood will not only spread the brand awareness rapidly in the whole city, but also have a large number of casual consumers.
The data survey focuses on: measuring the flow of people in front of the target door, the ratio of men to women and the age group, and the comprehensive situation of competitors.
VII. Analysis of competitors (attached)
omit
VIII. Operation and management after opening (attached)
Nine, personnel training and technical orientation (attached)
X. Investment cost budget
Company project investment:100-1500,000 yuan.
Duration of cost recovery: 3-6 months
The investment funds are mainly in the company and training base, as follows:
1, office rent (180-200m/m2): 5000 yuan/month, 30,000 yuan/half a year.
2. Office equipment; 6 computers, printers, faxes, telephones, investment; 250 thousand
3. Training center, 30,000 electronic equipment and related equipment.
4. Corporate culture construction of the company: 1 10,000
5. Clothing badge 7000
6. Project integration and promotion100000
7. The employee's salary is 3 months,100000.
8. Expenses for handling industrial and commercial and tax registration: 8,000 yuan.
9. Consultant and information fee: 3,000 yuan.
10. Other expenses of the company: 10000 yuan.
(Water fee, electricity fee, management fee, industrial and commercial management, taxes and fees, health fee and working capital, etc.)
1 1. The working capital is 80,000.
Total cost budget (start-up capital): 300,000-500,000 yuan.
Investment of health pavilion project: 500,000 yuan-1000,000 yuan.
Duration of cost recovery: 3-6 months
1. The health club is decorated with 300,000 yuan (air conditioning, etc.)
2. Site store rent; 3000*4= 12000
3. Office supplies; Computer 1 set, PS player, telephone, DVD speaker 1 10,000.
4. 35,000 products and projects were integrated.
5. articles for daily use and beds? Need 5000
6. Clothing badge 700
7. Activity promotion scheme 5000
8. Employee's salary is 5000 yuan.
9. Monthly cost of domestic water and electricity/1500
The total is about100000.
XI. Profitability
The company's main sources of income are several:
1, agency fee (regional agency)
2, the initial fee
3. Management fee (joining)
4. Product fee
5. In-store turnover
There are several main sources of income for follow-up product technology companies:
6. Agency fee (regional agency)
7. Franchise fee
8. Management fee (joining)
9, follow-up product technology franchise fee
10, cooperative stores and direct stores.
1 1, after-sales service
XII. Market Risk Prediction
1, the emergence of competitors is our main market risk.
When a project is found to have a huge market space, it will inevitably attract competitors. In order to enable enterprises to survive and grow in the market, it is necessary to implement "five" unified management models (namely, unified image design, unified publicity materials, unified membership card sales, unified marketing management and unified after-sales service) when launching health clubs, and establish their own brands. Improving service quality and accurately grasping market conditions are also ways to enhance competitiveness.
2, geographical limitations, no customers to the door is the biggest risk of this industry. In order to avoid such risks, the following three methods can be adopted:
(1) The site selection is strictly controlled, and regional market research is required.
(2) do a good job in publicity (such as leaflets, buy-and-give activities, referrals, fraternity, etc.).
(3) The training and management of employees form a flow operation.
3. Appraisal of service effect is a big risk in dealing with customer relationship.
To avoid this kind of risk, we must gradually improve the technical level of employees and detail the responsibility relationship with customers in daily management. In terms of technical training, the professional teaching team of Chinese Academy of Traditional Chinese Medicine specializing in TCM health research is a strong backing.
XIII. Feasibility Analysis of the Project
Mainly based on providing TCM physical fitness service to people who pursue health and pay attention to scientific health preservation, and aiming at selling brand-new medical services of health preservation methods and products, we will create a collection:
1, physical health clinic
2. Health medicated diet
3, health physical therapy
4, Chinese medicine beauty as one of the health environment, with sincere and fashionable ideas to serve our customers.
The project is still in its infancy. At present, no matter whether it is a bustling city or a quiet town, you can see a health pavilion, health care pavilion and pedicure pavilion with different styles. Although health centers, health care centers and pedicure centers can be seen everywhere, many people are still extremely distressed, saying that it is difficult to find a place that is helpful for their health and longevity, and it is difficult to find a real technical health center that can solve the problem of health care.
Because, 97% of the health centers and pedicure centers developed everywhere are foot baths and saunas, which are places for young people and middle-aged people to relax, and they are not real health centers. The remaining 3% health centers are basically just a title that some companies hang up to promote their products, and there are no substantive things. These so-called health centers only care about how to promote products and other services, and they don't know how to do health care and prolong life. Nine times out of ten, some health knowledge collected is hearsay, and it is difficult to maintain health.
There is a great market demand for health care in China, but there are not many health centers that can really meet the needs of health care. "XX Health Pavilion" is to make a scientific health plan for everyone according to their physique.
Under the guidance of the theory of traditional Chinese medicine, physical health and prevention is to improve physical fitness, strengthen physical fitness, improve human body's adaptability to the environment, and prevent diseases through reasonable mental adjustment, diet adjustment, daily care and physical exercise, and attach importance to prevention before illness, prevention of disease and prevention of sub-health, so as to achieve the goal of health and longevity.
In view of the fact that most health lovers want to learn health care and find it difficult to find the right method, XX Health Center has many related experts, including TCM health doctors, nutritionists, fitness teachers, psychologists, etc., to work out a personal health care treatment and conditioning plan for you.
Social demand analysis
With the continuous improvement of living standards, people have a high demand for health and quality of life, and green, healthy and safe health preservation projects are completely in line with people's pursuit of health and beauty.
Health is beauty, and bodybuilding is confident to bring health and beauty to everyone!
Low-cost investment, differentiated operation and all-round entrepreneurial protection
The "XX Health Pavilion" project has always adhered to the belief of "building the first brand of health care in China". Make full use of the operation mode of mature market to copy XX Health Pavilion.
With advanced international chain management mode, the project uses unique business philosophy, broad market share and green products and equipment to ensure the profit space of franchisees. With the reproducible marketing strategy and the whole store output mode, the strategic market positioning of XX Health Pavilion brand is determined.
"XX Health Pavilion" takes the inheritance of the Millennium health culture as its own responsibility, and takes dialectical treatment of traditional Chinese medicine as the principle, fully develops the enterprises in the health platform industry and health care products, so that consumers can feel the highest state of original ecology, pollution-free and return to nature.
Company promotional products support, product marketing support, advertising support, a variety of terminal support so that you can easily make money; National unified material distribution, unified market retail price, unified management, unified in-store decoration, unified advertising, unified image display wall, unified health care series products display, perfect market protection and reasonable goods adjustment system can really make franchisees develop together with Daoyu * * * and win together. Low-cost investment of the project: Only about 180,000 yuan is needed for one-time investment to start the market and make a sustained profit.
Differentiated operation of the market: the unique Chinese medicine health pavilion, the first original project with traditional Chinese medicine characteristics in China, and green natural health therapy, is committed to building a Chinese medicine pavilion that combines the pure Chinese medicine health culture in China with the traditional culture in China.
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