It is rumored that the closure of Maopu Hodgepodge was due to the organization of the "I Show My Breasts" contest and a series of recent vulgar news, including Yan Fengjiao's sexy photos, and was rectified by the relevant departments.

There are rumors that this column was banned for spreading vulgar content. There are rumors that the Hodgepodge column was shut down by regulatory authorities because its content contained obscene and pornographic information. TechWeb learned from the website of the Internet Illegal and Bad Information Reporting Center of the Internet Society of China that in the "List of the Third Batch of Exposed Websites of the Reporting Center in 2010" released by the website on June 7, it was clearly pointed out that the "Hodgepodge" column of "Maopu.com" Distributing vulgar images in the name of the "My Breasts, My Show" contest. And this may be the reason behind the hodgepodge column being inaccessible for a long time. (Source: TechWeb)

"The server is being adjusted and upgraded." Maopu's official explanation is a bit like "there is no silver here." Everyone can see that Maopu violated the rules. But this kind of violation cannot be explained directly. What should investors do if they withdraw their capital?

For a long time, forums like Maopu have given people the impression of being very "ambiguous", relying on "edge balls" to attract the attention of netizens. A few years ago, Maopu could still survive, but now it is obviously not possible, because China's Internet is developing towards order and rule of law. I think that after the completion of this so-called "server adjustment and upgrade", Maopu is unlikely to have a big breakthrough in operations, because the top management of Maopu is obviously short-sighted and lacks strategic vision, otherwise it would have been transformed long ago. Nowadays, without the tonal gimmick of "I show my breasts", even if Maopu's popularity may be restored again, it will only be the prosperity of a bubble. To exaggerate, Maopu is a bit "old cat with no skills".

In the current situation where blogs have declined, the forum interaction model has become increasingly unmarketable. With instant messaging tools and Weibo, forums have almost become useless. Under the threat of injecting human flesh search and other threats, forums, a platform where people can easily catch clues, have left ordinary people with lingering fears. To be fair, except for the hundreds of thousands of junkies under the promotion companies, who would seriously pay attention to forums like Maopu? I am becoming more and more suspicious: most of the posts on the forum today are posts with profit backgrounds, and the posts of real netizens have become a foil. Under such circumstances, it has become increasingly difficult for forums like Maopu to attract traffic with "content as king". Hype can attract people, but it cannot be hyped every day; news can attract people, but news on forums is no longer as good as portal news; scandals can attract people, but now people are more concerned about the results. The forum needs to have traffic, survive, be worthy of investors, give investors the illusion of prosperity, go public, and attract advertising, what should we do? From the perspective of forums like Maopu, the easiest way is to use gimmicks like "I show off my breasts" and ambiguous content to retain the attention of netizens.

However, with the exposure of "My Breasts, My Show", Maopu had to carry out "server adjustments and upgrades", and what happens after the adjustments are completed? Where is the business direction of Maopu? Game? It is unlikely to make a profit, because the regular game army can no longer protect itself; is it a portal? I guess Maopu's strength is far from enough. I vaguely remember how a certain website that relied on picture communities was struggling painfully after rectification. Today’s Maopu is probably far inferior to what it was back then.

To be honest, things like forums have entered a bottleneck period. It is almost a subsidiary of a portal, and it is quite difficult to be the main force in the charge. Whether Maopu is worthless or fattened by investors will be decided in the future, but for now, one thing is certain: without things like "I show off my breasts," even if Maopu prospers, it will only be a bubble, because even if it has some considerable traffic, it will be a bubble. Fake traffic; if we rely on "I show my breasts", Maopu will always "adjust and upgrade", or even cease to exist. what to do? I think Maopu is in a dilemma.