The main reasons for the high price of coconut shoes are nothing more than two points: hunger marketing, internet celebrity influx and hype of various stars.
Coconut series is a brand owned by Adi, designed by Adidas and famous American rapper Kanye. In the situation that the sports shoes market is increasingly occupied by Nike, it can be said that coconut has created another legend of Adi and ensured half of Adi's country.
Coconut shoes, as Adidas sports shoes, are likely to become popular (Adidas' hunger marketing method can be said to be well known). Secondly, the Kanye couple's fan appeal is also very strong, and the fans' money is also very easy to earn.
As a joint sports shoe, yeezyBoost is the same as AirYeezyII and AirYeezyII sports shoes that Kanye cooperated with Nike before. Although the official price is not high, the actual price is several times that of the original!