The Chinese Valentine's Day is coming, and the bank is holding Chinese Valentine's Day activities. How well it is done needs to be summarized. The following is the "2020 Bank Chinese Valentine's Day Activities Summary" compiled by me for your reference only. You are welcome to read it. 2020 Bank Chinese Valentine's Day Activity Summary (1)
According to the spirit of the relevant notice of xx, we will thoroughly implement the xx tasks, vigorously promote the construction of xx, and make better use of traditional festivals to promote the excellent culture of the Chinese nation. The leaders of our bank attached great importance to it, brainstormed, and carried out "Our Festival - Chinese Valentine's Day" themed activities that were colorful, close to life and close to the people based on actual conditions. The activities are now summarized as follows:
1. Attach great importance and organize carefully
In order to ensure the smooth development of this Qixi Festival theme activity, the executive party committee attaches great importance to it and convenes a meeting in time to conduct the Qixi Festival activities. The overall deployment and activity plan were formulated, requiring all departments to use xx activities as the carrier; highlight the understanding of tradition, respect for tradition, inherit tradition, and carry forward tradition; highlight the specific requirements for creating a happy family and harmonious social atmosphere, and comprehensively promote the spiritual civilization of our bank Create jobs.
2. Specific activities
(1) Carry out the "Love on Chinese Valentine's Day" Chinese Classics Reading activity
Combined with the Chinese classics reading activities during the "XX" period , the party committee of our bank printed the literature booklet "Welcoming Chinese Valentine's Day and Reciting Classics" and distributed it uniformly to all cadres, employees and staff of the bank, requiring all departments to organize recitations. The activities cultivated the sentiments of all cadres and workers, promoted the excellent traditional culture of the Chinese nation, enabled people to be influenced by Chinese love civilization while reciting classics, and continued to write new stories of noble, pure and loyal love.
(2) Carry out love cultural activities
On the occasion of the Chinese Valentine’s Day, our bank organized the majority of cadres and employees to actively watch the folk performance groups and folk artists in various branches during the Chinese Valentine’s Day. Various traditional crafts and Chinese Valentine's Day folk skills performances held. Cadres and employees are encouraged to participate in the song and dance parties organized during the festival, which invigorates the atmosphere of the unit, promotes effective communication among cadres and employees, and enhances team combat effectiveness. It also allows cadres and the masses to fully feel the romantic atmosphere of the festival.
(3) Carry out the "Chinese Valentine's Day Traditional Festival *** Plant a Love Tree" activity
In order to deeply explore the cultural connotation of the traditional festival "Chinese Valentine's Day" and highlight "loyalty in love and happiness in family" With the theme of the Chinese Valentine's Day, our bank carefully organized and carried out the unique "Chinese Valentine's Day Traditional Festival - Planting a Love Tree" activity. Organize bank cadres and employees and their spouses, and ***xx couple representatives to carry out tree planting activities in the bank garden. While adding a green atmosphere to our environment, we also set an example of noble, pure and loyal love for people.
In this event, our bank made full use of traditional festivals to educate all cadres and employees on traditional culture, setting off an upsurge in advocating civilization and strengthening work styles. It also inherited the essence of Qixi culture and promoted the traditional national heritage. . It provides a strong ideological guarantee and spiritual motivation for the goal of creating "xx". 2020 Bank Chinese Valentine's Day Activities Summary (2)
Every year, the seventh day of the seventh lunar month is the Chinese Han Chinese's traditional Chinese Valentine's Day, the Chinese Valentine's Day. The Chinese Valentine's Day is the most romantic festival among my country's traditional festivals, and it was also the day that young men and women paid most attention to in the past. The bank holds this Chinese Valentine's Day traditional cultural festival event mainly to inherit and carry forward the excellent traditional cultural spirit of the Chinese nation, actively create a harmonious bank and happy family living environment, and establish a correct outlook on love and life among young people. The activities carried out by the bank are summarized as follows:
Focusing on the theme of "Our Festival·Chinese Valentine's Day", bank members, under the leadership of the branch secretary, organized some young men and women to participate in this activity. The activities include: poetry recitation, Love song duets, watching ancient Chinese Valentine's Day love movies "Liang Shanbo and Zhu Yingtai", "The Cowherd and the Weaver Girl", etc.
Vigorously promote the "loyalty to love" of ancient young men and women, inherit the Chinese love civilization, eulogize pure love, interpret the continuation of love, and the love stories of modern young men and women.
Through this activity, we have achieved the goal of carrying forward the traditional culture, creating a harmonious social environment, allowing the majority of young people to understand what is the correct view of love and life values, and more importantly, allowing bank youths to understand What should we do in the face of the new development situation? I hope that in the next event, the bank’s young people can make more important contributions in various fields. 2020 Bank Chinese Valentine’s Day Activities Summary (3)
In order to deeply explore the rich connotations contained in the Chinese traditional festival Chinese Valentine’s Day, vigorously promote the national spirit and the spirit of the times, and inherit the fine traditions and revolution of the Chinese nation Tradition, guide bank employees to understand traditional festivals, identify with traditional festivals, love traditional festivals, and live traditional festivals well, thereby enhancing patriotic sentiments and national cohesion. xxxx organized a "Qixi Festival" themed activity.
1. Do a good job in publicity and create a festive atmosphere
In order to better carry out this theme activity and create a strong festive atmosphere, each bank xx combined the "Chinese Valentine's Day" theme activities, A xx meeting was held for publicity. xx produced a Qixi Festival promotional slogan to promote the origins and folk traditions of the festival, which was well received by the masses in the industry. For this event, *** posted xx promotional slogans.
Through publicity activities, we further draw people's attention to this traditional festival and play a huge role in creating a strong festival atmosphere for the entire society.
2. Hold a Chinese Valentine’s Day love lecture to reflect true love
On the eve of the Chinese Valentine’s Day, xxxx held a “Chinese Valentine’s Day Love Lecture”. The lecture started from the origins, legends and customs of the “Chinese Valentine’s Day” The cultural connotation of the "Qixi Festival" was promoted to those participating in the theme activities in terms of poetry and poetry, so that everyone could understand the beautiful feelings of advocating loyal love and yearning for a happy life contained in the Qixi Festival culture. People also praised the themes of loyal love and family happiness around the Chinese Valentine's Day, recited love poems, and inspired people's pursuit of true love and their love for building a beautiful home and enjoying a better life.
3. Carry out women's volunteer service actions
During the festival, xxxx organized a women's volunteer service action to spend a special "Qixi Festival" in the form of volunteer services. Under the organization of xxxx, each branch responded actively and formed a volunteer service team of more than xx people to clean some dead corners within the bank and maintain the environmental sanitation of the roads. At the same time, we provided services to the lonely elderly xx, helping them clean and wash clothes. Everyone enjoys the service with a happy attitude and enhances their relationship with each other.
Through the development of this main activity, the traditional culture of the Chinese nation has been further inherited and promoted, and it has contributed to creating social harmony, family happiness, and establishing people's correct outlook on love, values, and life. 2020 Bank Chinese Valentine’s Day Activities Summary (4)
In this beautiful midsummer, the romantic Chinese Valentine’s Day is ushered in again. In order to thank new and old customers for their support and recognition of xx branch, we used the traditional Chinese Valentine's Day to launch a hall marketing campaign with the theme of "Beautiful Midsummer, Spend Romantic Chinese Valentine's Day with You" in the hall.
In order to allow more new and old customers to participate in this event, in the early stage of the event, under the organization and arrangement of the branch manager, we sent holiday greeting text messages inviting new and old customers to the new and old customers in advance.
In order to give customers a warm feeling of romance, sweetness and happiness, early in the morning, we wrote the Chinese Valentine’s Day blessings that we had carefully prepared on the most conspicuous electronic display at the front desk and gave them to those who came to do business customers sent holiday greetings, and also prepared exquisite and cute small gifts in advance. As exquisite gifts were passed between us and our customers, the entire hall was filled with a festive atmosphere and a sense of happiness. Seeing the joy on the faces of customers, every employee in the business hall also felt very happy. Happy and sweet!
This theme activity was carried out in an orderly manner with the close cooperation of all colleagues in the hall. The front desk colleagues sent blessings to the customers who came to handle business and then referred the customers to the financial manager to learn about the products and receive holiday gifts. Gifts, colleagues at the counter also took this opportunity to recommend our bank’s mobile banking, fixed fund investment, time deposit and other services to new customers. Through this activity, we attracted xx million in external funds, marketed existing customers to purchase financial products, and promoted one diamond card customer and four gold card customers.
This Chinese Valentine’s Day marketing activity will be of great help to us to further improve service quality, strengthen customer stickiness, and enhance customer recognition of xx branch.
In the future work, xx branch will further innovate service measures, provide more considerate, more humane and personalized high-quality services, and provide a solid guarantee for the development of the branch's business!