On the evening of February 13, 2022, my friends and I walked into Yi Sushe Cultural District through East Street, followed the crowd to the basement, and stumbled upon Dong Bang Pavilion Cultural District here. Strolling through it, time goes back, as if back to the 1980s, and you can see the dining hall, supply and marketing cooperative, barber shop, cinema, classroom and playground at that time. One of the ice peak museums left a deep impression on me.
In the past, in different cities of China, there was a very popular local soft drink, which became a happy childhood memory of the generation born in 1980s and 1990s. For example, Beijing's Arctic Ocean, Shanghai's Zhengguanghe, Luoyang's Haibi, Wuhan No.2 Factory's soda ash, Qingdao's Laoshan Coke and so on. Then, in Xi 'an, the most famous is the "Ice Peak" soda!
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Walking into this small ice peak museum, in a space of about 30 square meters, there are all kinds of ice peak soda on the shelves, and the surrounding walls are mainly orange juice, the most representative color of ice peak. There are many lights hanging on the ceiling. If you look closely, you will find that these lampshades are all empty bottles of ice peak soda.
In the past, every summer, with Xi 'an as the center, Bingfeng soda was sold in major cities and villages in Shaanxi. In the 1990s, it seemed that a bottle of ice peak was only 50 cents. After drinking soda, empty bottles should be left and recycled. If you have an ice bottle at home, you can change a few cents.
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Nowadays, Feng Bing soft drinks are still very popular in Xi 'an market, and Feng Bing soft drinks, cold rice noodles and China steamed buns are called "Sanqin Package". At the same time, when eating noodles, hot pot and barbecue, you can also drink ice peaks, which feels great! Compared with other drinks, the ice peak has always been very cheap, and the price is about two yuan. So when eating out, I like to drink ice peaks best, and the taste has not changed. In the hot summer, the ice peak is cold, and it feels very cold to drink it in one gulp.
Feng Bing soda was born in 1953, which is a beverage product of Xi 'an Food Factory. The workshop for producing Feng Bing is called "Soda Workshop". At first, Feng Bing soda only tasted of sweet orange, and it was packed in glass bottles, 200 ml each. Compared with other kinds of drinks, it is plain and simple, with a single variety.
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In 2006, Xi 'an Food Factory merged with four other food factories in Xi 'an to form Xi 'an Sugar Liquor Food Industry Company. On April 30, 20 12, the pop-top ice peak soda was launched, and its capacity was expanded to 330ml. In recent years, sour plum soup, apples and sugar-free ice cream soda have begun to appear, and the outer packaging has become glamorous, with many Xi 'an cultural elements. However, the orange-flavored ice-peak soda in the glass bottle still maintains its original style and taste, becoming the most popular brand symbol of ice-peak and the most unforgettable taste of Xi citizens.
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Drinking it since I was a child, it tastes very pleasant, and it has become the most important advertising language for soda in Feng Bing. Since 1994, Feng Bing Soda has been awarded the honorary titles of "xi Famous Brand", "Xi Famous Brand Product", "Shaanxi Famous Brand" and "Shaanxi Famous Brand Product" by Xi People's Government and Shaanxi Provincial People's Government year after year. In the future, Feng Bing Soda also plans to go out of Shaanxi and enter the national beverage market, so that Shaanxi people from other places can also drink it.