A novice who wants to open a fruit shop should do a good job in the first three areas of study and research: site selection, supply and operation.
Location depends on location. It is very important to choose a store with guaranteed passenger flow. The preferred locations are entrances and exits, places where a large number of passengers pass, and intersections. I would rather rent more shops than rent an unpopular location. The other is to see if the location of the fruit shop is convenient for customers to enter the store. If customers have to spend more physical strength or energy to enter the fruit shop, the number of customers entering the store will be reduced. For example, there are steps and slopes, and you have to cross the road and take the sidewalk.
In addition, when looking at the location of the store, we should look at the location of fresh supermarkets and fruit shops. If they have occupied a better position and opened in a less important position, the competitive pressure will be greater, and the area of the fruit shop should also be considered. For example, they open fresh food in the surrounding area or sell fruits in department stores. The bigger the area, the more attractive it is. But if they open a smaller one, they will have no advantage in the competition and will meet these competitors.
Then look at what customers are like, probably looking at their life and work rules, which direction to go when buying daily necessities, how to go to work, how the wage consumption level is, how high the prices of other types of shops around are, and so on. This kind of interview and research information can help you understand your customers from the side, and then decide whether to go to the low-end or to be a boutique or a high-end store. When positioning a fruit shop, for example, you want to be a high-end store yourself, and then choose the location according to this requirement. If you are looking for a store first, you must decide what the main customer base is, and then decide what kind of store to open.
The supply of goods is basically found in the local wholesale market. If the price of the local wholesale market is not very high, then go to the wholesale market at the next higher level or around, and the price will be better if you run away, which can save some purchase costs. In order to save trouble, many people don't want to find it. If they want to see if there are any shortcuts, they will join some channel supply chains. This will require more attention. In this respect, there are still many potholes after into the pit. In practice, there will be some problems in quality, price and after-sales.
The supply of goods is basically found by yourself. The supply of goods is not only fruits, but also other commodities, such as snacks, dry goods, daily necessities, iced drinks and so on. It is often put on the shelves in the shop. You can either find these by yourself or ask your peers where they got the goods, and exchange more information.
As for the operation, the newly opened store should be practically operated. Don't start marketing as soon as you start, because you haven't laid a solid foundation for opening your own store and your marketing style is not suitable. If it is a low-end store, make the price first. If it is a high-end store, do a good job in service and quality first. After laying these foundations, consider marketing, such as expanding customers and increasing customer unit price. Marketing activity is a double-edged sword, which can positively stimulate the high turnover of fruit shops, and can also reversely inhibit the word-of-mouth promotion of fruit shops. Whether this double-edged sword can be used well depends on the foundation of opening a fruit shop is not solid, and novices are often not good enough in this respect, which requires a period of practice and experience.
Before opening a store in the early stage, go to other fruit shops to see what is good to see, how the fruits are displayed, what is the overall layout, what are the similarities, which stores are doing well, which stores are not doing well, what is the difference, how much the price is, and how much profit there is in the wholesale supply market. For a novice who has never opened a shop, he has learned everything he can see and think of. It's good to find some differences, much better than people who know nothing.
By the way, marketing, now many fruit shops say that marketing means doing activities, doing routines and playing tricks, which are just selling. Why is marketing difficult now? Because everyone plays like this, customers are very tired and disgusted, and they have been making a big fuss about sales. Now we should make the marketing detailed, not only how to sell, but also how to guide before selling and how to ease the process of sudden promotion. There is no doubt that online gameplay has been under the influence line and has been under the guidance line. In order to achieve the marketing effect, the early stage is to pave the way, accumulate fans, sell talents, and be a man for this, and then slowly turn into sales in the later stage.
So, is it easy to open a fruit shop now? Let's just say it's getting harder. It is difficult for many people to emancipate their minds, and it is even more difficult to capture the changes in the retail industry.
Special note: the fruit shop has morning classes, focusing on answering questions related to fruit shops, assisting novices to open fruit shops, opening peer exchange study circles in fruit shops, and continuously sharing and exchanging experiences in opening fruit shops. Welcome to join the circle to communicate with old drivers in the same industry.