Article 1
First, the fast food store scale:
Takeaway fast food store area of about one hundred square meters, the store staff of about ten (can be assigned out of the specialized delivery personnel), there are more than three chefs. There is broadband, support for Internet access, there is a specialized skilled use of computer personnel.
Second, the takeaway publicity advertising slogan: do not leave home, enjoy the delicious.
Third, publicity content:
1, the classic takeaway items: breakfast, lunch, dinner.
2, special takeaway items: late-night snacks special, party special, holiday special, birthday special
3, the noble additional items: can be hired to party special chef and related food and food utensils, to assist in the preparation of the party meal
Fourth, publicity:
1, for the crowd: the majority of students and faculty and staff, factories in the vicinity of the College, as well as enterprises and public institutions workers
2, publicity:
2, the College of the Ministry of Education and Science of the People's Republic of China.
2, publicity location: school and staff dormitories, campus, units
3, the specific form: (two days of activity time)
① Distribution of leaflets: the printed leaflets will be distributed to the hands of the staff by the distribution of the hands of individuals. Staff set up for the unit group, dormitory group, outdoor group. The unit group to the office, dormitory group to the dormitory, outdoor group sent to the hands of individuals.
② Poster: posted to the bulletin board and can be posted on the wall of the advertisement.
③ Sample display:In the process of distributing flyers to the units, display the contents of the printed picture version of the recipe and leave business cards.
④ Network platform: Publish the restaurant information on the intranet of the North Campus and the regional takeaway network, and provide incentives at the right time. (This promotional tool is for long-term use)
⑤ Questionnaires: Distribute questionnaires by staff on campus and in the units, and give those who return the questionnaires a two-dollar voucher.
⑥ for membership cards: set up activity points on campus, in the distribution of flyers at the same time for membership cards, computerized archives.
V. Publicity required:
① Funds: printing flyers, questionnaires, hire staff costs, the use of network platform costs, the cost of making menus, printing business cards, the cost of making vouchers, the cost of making posters.
②Venue: Renting a school venue to set up the activity point.
③ Personnel: five sales clerks were assigned and three staff members were hired. Distribute leaflets group five people, posters and questionnaires one person, two people at the activity point.
④ items: prepare three tables, two chairs, a computer, buy out three cars, umbrellas, fast-food restaurant seal.
Six, the publicity of pre-preparation matters:
① the production of the contents of the text:
1) the content of the flyer:
a, fast-food restaurant name; b, the advertising slogan (in large letters); c, fast-food restaurant profile;
d, the special menu and service items; e, preferential activities; f, Web site;
g, members of the preferential (20% off); h, members of the preferential (20%) ); h, contact information
2) questionnaires:
3) posters:
4) dishes and menus: print the specialties sorted out the picture information, the menu is produced separately:
5) network information:
6) membership cards:
7) vouchers:
② the use of network platforms and applications :
③ Application for venues: apply to the school and units to use the venue, before the start of the activity will be tables, chairs, computers and other appliances moved to the venue (if you meet the rain and other emergencies use umbrellas).
Fast food takeaway management method
1, fast food varieties of choice
One only operates a class of fast food varieties, either operating rice, either operating noodles, either operating pasta; the other is the operation of a certain type of fast food varieties as the main part of the operation of some of the other two types of varieties as a supplement. All of the varieties add up to about 20 kinds is enough. If a fast food restaurant operating meals or noodles, while operating several soup dishes and provide some free side dishes.
2, fast food restaurant positioning and location
Fast food has always been convenient, fast, good value for money as the main characteristics of the community as the main object of service, so the positioning of any Chinese fast food must be popular, low-grade. Chinese fast food in addition to the variety of mass, its price is also mostly set at about 5 yuan. The location should be chosen in factories, office buildings, commercial areas, schools and other nearby working class or students concentrated, as well as stations, docks, traffic and other mobile population, so as to ensure that there are sufficient sources of customers.
3, the size of the fast-food restaurant and decoration
A fast-food restaurant should be decorated with a simple style, bright colors, to give customers a sense of ease and pleasure; store tables and chairs can be used in Western fast-food restaurant card tables and chairs, so that both the sense of the times, but also to maximize the use of the store's limited space; the kitchen should be made of stainless steel and other materials as much as possible to give customers a clean and hygienic impression of the kitchen. To a clean and sanitary impression.
4, fast food restaurant management
Choose a good variety of fast food, choose a good fast food restaurant location, get a good fast food restaurant decoration and installation of fast food restaurant facilities, and then you find a few cooks and cooks to do the kitchen, find a few waiters to do the front hall, so that they do their job every day, and finally, of course, is the boss personally to collect money. There are some considerations in business management. Cooks, waiters, the action must be skillful and fast, in order to meet the customers come to eat, eat and leave the demand. Fast food restaurant staff should be clear division of labor, but also to cooperate with each other, so as to achieve the overall effect of fast. Takeaway fast food store store, tables and chairs, tableware, kitchen utensils, etc. should be diligently cleaned, the staff should also pay attention to personal hygiene, in short, to maintain a clean and comfortable image of the fast food store at all times
Part 2
Nowadays, the food and beverage industry is cross-covered by a number of online platforms. At the same time, with the popularity of the mobile Internet, the trend of de-platforming and de-centralization is becoming clearer and clearer, and many catering companies and new entrepreneurs are also bravely touching the network, wanting to rely on the O2O model of catering, the most direct form of landing is the takeaway business.
So, how in the world can the takeaway business make a splash?
Guard customer centricity
Lao Han has always believed that whether it is sales or marketing, not user-centric are rogues. China's lack of centennial enterprises, a big reason is that there is no brand concept. And for the catering takeaway, the business only focuses on the results of the takeaway without realizing that it should be a process, from obtaining information about the business to ordering and consuming, waiting for the delivery to the final consumer feedback process, which is by no means the delivery of a bottle of Coke can make up for.
This is the opportunity to establish a relationship between the merchant and the consumer, but it is ignored, there is no fundamental importance and maintenance of the concept of customer base, just for the sake of a takeaway and takeaway.
Precise positioning of the region
Most restaurant operators will have this concept, that is, they hope that they will be able to capture all the consumers, but this is impossible, the consumer groups are different, large and comprehensive positioning will only be lost, the cost increases but it is difficult to form a word of mouth. Precise positioning of the region is the first potential customer base positioning (occupation as the first consideration), and then according to the positioning of the development of your products, prices, packaging and so on.
As the boss (premise), must understand not what you have to do, but what others need what you want to have, which is the most likely to succeed!
Digging deep into the customer pain points
The catering industry is just need, but this does not mean that consumers do not have a pain point, faster and better + relationship is the pain point of catering consumers. Some people say you this is not nonsense? That try more, fast, good, save these points basically want to do can easily do, that for takeaway in addition to the current stage by subsidies to guide the consumer factors, to determine the success or failure is your fast + relationship. And under the breakdown, each consumer group on the more, fast, good, save + relationship of these words focus is not the same.
Therefore, do not just focus on the hands and feet to take a few orders, the key to do to hit the snake like seven inches, to seize the pain points of your customers, and then systematic, targeted adjustments, what is missing on what to make up! In this way, you do not have to hand in hand, the customer will not run.
Enhance the quality of the team
Takeaway is different from the traditional consumption in the store, there is a lack of realistic communication between the business and the user, not to mention the service link. Once the problem occurs, it is difficult for both sides to control, and the brand that has been formed with great difficulty is likely to be overturned. This requires that our practitioners must improve their personal qualities to ensure the ultimate product, especially in terms of quality, hygiene, packaging and so on. And delivery personnel as a sense of the terminal in charge, because of the ability to direct contact with consumers, then can take advantage of the short delivery time to establish a good relationship, this is very critical.
A lot of details are the key to the team embodiment, and what you have to do is to be different in the details, so that consumers have fun, touched, dandy, surprise and so on, to give them a reason to help you spread the propaganda it.
Create a brand culture
The domestic food and beverage industry turned out to be in fact not too much attention to brand culture, and can even say that a lot of industries are so. So, there are really not many hundred-year-old enterprises. But the old Han to say is that the objective conditions are changing, the industry is serving people, today's consumers are no longer satisfied with the consumer psychology and consumption habits purely for the sake of consumption, they need to accompany the culture and maintenance, but also the need for the value of the brand. For the catering people, the need for their own brand packaging, of course, the packaging here is not false nor big fool, but to find a culture or a story, and their own brand perfect fit.
The smart businessman to guide consumers to spend, to recognize the sensibility of consumption is no longer impulse consumption so simple, it has become a reasonable, legitimate, the need for consumerism. And this sensibility is by no means limited to your products, more often than not, culture, is the power of the brand!