Now more and more people are falling in love with the feeling of eating hot pot, especially in the cold weather, if you can eat a hot hot pot with your friends, it is really a wonderful thing in life! The following is the "hot pot store business plan template 2020", which is only for reference.
hot pot store business plan template 2020 aHot pot is one of the most popular diet at the moment, hot pot development so far from the hot pot varieties, grades, scale, production, blending, flavor, etc. has been presented with a diversity of characteristics, so that a variety of enterprises engaged in the production and provision of hot pot hot pot consumption of the rapid development of hot pot, but also caused a great deal of enthusiasm engaged in and about to invest in the hot pot produced by the business and operators and interest. However, how to start a hot pot restaurant business is not a small learning.
As a hot pot store, its basic characteristics and other catering enterprises have **** common place, that is, production, sales, service, consumption as one.
Investors who want to engage in engaging in the hot pot industry, must seriously do a good job of market research studies, so that you can understand what type of hot pot people need, master the flavor, characteristics, mode, location, crowd and other information, in a specific market area, open a hot pot store with characteristics, in order to obtain a stable and reliable market share. So it is good to do a good job of preliminary market research, is to open a hot pot store decision or investment in the premise.
Because hot pot restaurants are often full of guests, fast and good service is a must. From the guests into the door with a place, ordering, sending food, teaching eating, organizing, checking out to send customers and so on, a little bit can not be sloppy.
One of the teaching eating method is the most special place, because each hot pot restaurant is the most attractive flavor is not the same, so eating method will be different, this time by the waiter personally teach, in addition to help guests, more deep their impression of this hot pot restaurant.
(a) Factors affecting the hot pot market
1, the impact of economic development on hot pot. This includes the increase in consumer demand for hot pot, the existing hot pot there are various grades of hot pot restaurant structural contradictions, social development and national policies and measures for the development of the catering industry plays a huge role in promoting the objective changes in the environment and consumption instability and other major factors.
2, the influence of traditional factors on the hot pot. This includes the history, breadth, culture and uniqueness of hot pot.
3, the surrounding environment on the impact of hot pot. Including the policy environment, such as the opening of the security situation, the efficiency of the functional departments, infrastructure, such as road traffic, parking location, water, electricity and gas supply, communication networks, procurement routes, consumer groups, finance, health, labor and other closely related to the operation of the supporting facilities, the measures preferential, such as: taxation, various types of fees, rent, the introduction of talent and so on, whether or not there are preferential policies.
(2) service object analysis:
(1) the occupational characteristics of consumers: general students, migrant workers, ordinary wage earners, and senior white-collar workers, public servants, their consumption habits and consumption grade is different.
(2) the age characteristics of consumers; such as the elderly love light type, young people prefer heavy flavor type.
(3) the gender characteristics of consumers: women and men to the king of the hot pot for the pot, the taste of light and heavy, the type of food and so on there are some differences.
(4) consumers of regional and ethnic characteristics of different regions, different ethnic groups of people for the hot pot pot pot product requirements are very different, should be distinguished.
Of course, due to the interpenetration of hot pot, intermixed, a lot of hot pot has been improved, innovative, suitable for the majority of people's tastes, with ****, but the analysis of consumers is essential.
Nowadays, hot pot restaurant has been more and more by the majority of consumers like, which also gives the hot pot restaurant business has brought a good source of customers and the basic conditions, but at the same time also gives the hot pot restaurant business has brought a lot of competitiveness, the development of characteristics of the business, the realization of the service is the first, is the main direction of competition in today's hot pot restaurant.
hot pot store business plan template 2020 twoA, project background
Sichuan's hot pot development to today, from the hot pot varieties, grades, scale, production, blending, flavor and so on has presented a diversity of characteristics, so that a variety of enterprises engaged in the production and provision of hot pot hot pot consumption of the rapid development of hot pot, but also gave rise to engage in the And will soon invest in hot pot produced by the great enthusiasm and interest of enterprises and operators. However, how to open an authentic Sichuan hot pot store, is not a small learning.
As a hot pot restaurant, its basic characteristics and other catering enterprises have **** common place, that is, production, sales, service, consumption as one. Investors want to engage in engaging in the hot pot industry, must seriously do a good job of market research and study, so that you can understand what type of hot pot people need to master the flavor, characteristics, mode, location, crowd and other information, in a specific market area, open a hot pot store with characteristics, in order to obtain a stable and reliable market share. So it is good to do a good job of preliminary market research, is to open a hot pot store decision or investment in the premise.
Because hot pot restaurants are often full of guests, fast and good service is a must. From the guests into the door with a place, ordering, food, food, teaching eating, organizing, checking out to send customers and so on, a little bit can not be sloppy. One of the teaching eating method is the most special place, because each hot pot restaurant is the most attractive flavor is not the same, so eating method will be different, this time by the waiter personally teach, in addition to help guests, deeper their impression of the hot pot restaurant.
Two, hot pot market research
(a) the hot pot market influencing factors
1, the impact of economic development on the hot pot. This includes the increase in consumer demand for hot pot, the existing hot pot there are various grades of hot pot restaurant structural contradictions, social development and national policies and measures for the development of the catering industry plays a huge role in promoting the objective environmental changes and consumption instability and other major factors.
2, the influence of traditional factors on the hot pot. This includes the history, breadth, culture and uniqueness of hot pot.
3, the surrounding environment on the impact of hot pot. Including the policy environment, such as the opening of the security situation, the efficiency of the functional departments, infrastructure, such as road traffic, parking location, water, electricity and gas supply, communication networks, procurement channels, consumer groups, finance, health, labor and other closely related to the operation of the supporting facilities, measures to preferential treatment, such as: taxation, various fees, rent, the introduction of talent and so on, whether or not there are preferential policies.
(B) the source of the investigation and analysis
1, the object of the service analysis:
Occupational characteristics of consumers: the general students, migrant workers, ordinary working-class people, and senior white-collar workers, public officials, their consumption habits and consumption grade is different.
Age characteristics of consumers; such as the elderly love light type, young people prefer heavy flavor type.
Consumer gender characteristics: women and men to the king of the hot pot for the pot, the taste of light and heavy, the type of food and so on there are some differences.
Consumers of regional and ethnic characteristics of different regions, different ethnic groups of people for the hot pot pot pot product requirements are very different, should be distinguished.
Of course, due to the interpenetration of hot pot, intermixed, many hot pot has been improved, innovative, suitable for the majority of people's tastes, with ****, but the analysis of consumers is essential.
2, customer consumption behavior analysis:
Consumption is a comprehensive concept, consumer behavior, including the level of consumption, consumption structure, consumption mode and consumption habits.
Consumption level and the customer's affordability has a direct relationship, reflecting the customer's ability to pay and this payment power appropriate to meet the needs of the direct performance of the customer to choose the grade and type of hot pot restaurant.
Consumption structure is the proportion of customers' various consumption expenditures, and its expenditures are closely related to factors such as occupation, age, gender, regional ethnicity, etc.
Consumption structure is the proportion of customers' various consumption expenditures.
Consumption of personal, family, business, groups, etc., different ways of consumption in the choice of grades and varieties are different.
Consumption habits are reflected in the dining environment, atmosphere, product pie, flavor, economy and other aspects of the formation of habits.
3, customer consumption analysis:
Uncertainty: the majority of customers are mobile, a small portion is determined, so the site selection should be reasonable.
Randomness: the number of customers, the difference is large, the consumption of hot pot with selective, so we must grasp the dynamics of the development of hot pot, adjust the taste in a timely manner, to improve and innovate.
Flexibility: of which is determined by the success of the Pin Pai, to the customer dining frequency and repeat rate as a sign.
Leadership: Adjustment of business strategies, successful advertising campaigns, etc., will have a certain guidance on customer consumption.
Three, hot pot market division
(a) the division of requirements:
1, on the business varieties, alcoholic beverages, the level of service, hours of operation, traffic conditions and other specific aspects to be accurately grasped for the comparison of their own brand can enter the market.
2, operable. If you come up with market results and their own human and financial resources and material resources, etc. do not match, it is difficult to achieve the business objectives, must give up, re-divide the disorder, find the right location.
3, with stability. After the market is divided, as long as it is in line with the actual bold development, the development of long-term plans to occupy the disorder.
(B) divided into categories
1, geographic location; hot pot store geography has a greater impact on its operation, to fully understand the hot pot geographic factors. The same area, different stores and pots serve different consumer groups, and the same store and pots to different geographic 3 will also change.
2, population categorization: affected by people's residence, culture, religion, ethnicity and other factors, there are differences in the consumption of hot pot, on the varieties, grades, purposes are different. Different levels of consumer groups, the grade, variety requirements are different.
3, customer distinction: In addition to considering the customer's occupation, income, but also to analyze their motives, is the traditional thrifty shape, economic and affordable line, the new dynasty impulse shape, or luxury flamboyant shape, in order to achieve results.
4, behavioral analysis: the customer is divided into regular, general guests, mobile casual, new customers, etc., which is related to the quality of hot pot restaurant service level, customer trust and so on.
Four, hot pot market positioning
(a) hot pot market positioning analysis, there are different standards:
high school and low-grade or luxury store flavor store mass store buffet store, etc. According to the grade.
According to the function of special hot pot fast food hot pot hot pot small hot pot tonic hot pot.
According to the source of Sichuan hot pot Mongolian hot pot palace hot pot old hot pot and so on.
According to the operation of the brand hot pot restaurant hot pot hot pot buffet hot pot hot pot bar.
Before opening a store, according to these standards, combined with their own characteristics, choose the variety of their own business.
(b) price positioning, one of the important factors affecting the operation, in other conditions ripe, the price is the deciding factor:
1, high and low combination method: in the early days of the opening of the high-quality hot pot, high level of service, cheaper prices to meet the customers, you can quickly win the customers to establish an image to open the situation to achieve normal operation.
2, high and high combination method; starting point of high benefit is also high with high quality hot pot high-grade environment high-grade decoration high level of service to attract high-level customers. The risk of large profits is also large into the virtuous cycle after the return is also large.
3, Pin Pai monopoly method: unique pot products, unique formula, patented hot pot products, available at a higher price to operate hot pot, but the variety of flavor characteristics to remain unchanged.
4, the mass method: to the public hot pot varieties, mass price low supply, to the main thin profit and high sales.
Five, hot pot store type
The store decided to use the popular type: popular hot pot store is the main force in the hot pot store, its largest number. Business varieties are relatively single, raw materials to low-grade, the flavor of the local most people can accept the taste of the main. This kind of hot pot store with its own characteristics, scale, grade, service difference, in the customer each has its own status image, has its own unique characteristics, moderate price and hot pot with lower cost and flavor of the popular hot pot close relationship between the seat rate and turnover rate is high. Popular hot pot restaurant has a combination of price and popular, flexible and diverse business methods, service object facing the masses of consumers, business management methods combined with their own reality and other characteristics.
Six, hot pot store business form
The store decided to use the partnership:
This type of hot pot is a few people were funded, or respectively, out of the technology, equipment, business premises, funds, etc. to jointly set up a hot pot store, to operate. In the operation of the general also not subject to other catering enterprises, encountered a variety of difficult problems, by the partners agreed to solve the problem, the advantages are: in the business **** knowledge of the premise, to solve the store encountered, such as capital, technology, business varieties and other issues, you can give play to their respective strengths, solidarity and mutual help, the formation of a synergy, can be mutual restraints, to make up for the shortcomings, the establishment of a supervisory mechanism, and the market is closely linked to the more information, can always adjust the business varieties, and can be used as an example. More, you can adjust the business varieties at any time, to grasp the market dynamics, closely with consumer demand.
Its shortcomings are; partners are prone to conflicts and disputes, one of the partners irresponsible or out of the partnership, the operation will be easily affected, and even cause direct economic losses. Therefore, in order to take a partner to run the hot pot restaurant, you need to reach a *** with the same business sense, have a high quality, to enter into a partnership agreement, clear responsibilities and rights, and profit sharing and so on.
Seven, hot pot store location
1, hot pot store location of the regional factors:
In the selection of the site before, it is necessary to choose a convenient operation and development of the region, this is the premise of the site, the site should be taken into account in the selection of the level of economic development, the impact of culture and education, the state of competition in the market, the characteristics of the planning location, software and hardware Whether the environment is superior and other aspects of the factors.
2, hot pot restaurant location principles:
The first to determine the service object. Combined with the location of the hot pot store, to determine the appropriate facilities and equipment, and then selected their own business class, in determining the hot pot varieties;
The second to implement the principle of proximity. That is to say, convenient transportation, easy to come and go, easy to enter. Located in or near the business district, economic district, cultural district, development zone, etc., the road is smooth, customers are easy to approach;
Third, the environmental support in place. The external environment to form a climate, hot pot store other food and beverage to mixed operations, such as catering street, hot pot city, while advocating their own comprehensive support, a variety of business combination, the formation of economies of scale.
Fourth, the scientific prediction of profitability, before the opening of the middle of the combination of various factors, a certain period of sales and gross profit to analyze and predict the profitability and efficiency. In addition, you can also use experience to judge the choice of location.
3, hot pot store location and layout:
Determine the principle of site selection, in the implementation of the following points to be combined: the choice of commercial outlets concentrated in the place, the population gathered, convenient transportation, specific location, peer gathering place, special port, the layout should also consider the following ideas: scalability, agglomeration, competitiveness, and multi-industry coordination.
Eight, hot pot store decoration
Hot pot store decoration design, from the actual start of different hot pot store, to the architectural style, hot pot grade, location and other factors to measure to attract customers. Overall the decoration style varies, but all should pay attention to avoid the following problems; First, the hot pot store structure monotonous, the second is the store air turbid and humid, the third is the store table distance is small, the fourth is the environment of the space is depressing, and the fifth is the lack of ingenuity characteristics of the decoration.
Nine, personnel management
Hot pot store personnel composition:
1, management personnel: including the general manager of the lobby manager foreman for the main constituents of the scale and grade of the hot pot business also includes the general manager of the director of the Office of the Ministry of Planning Manager of the Ministry of Marketing Manager of the Ministry of Finance, Manager of the Department of Logistics.
2, kitchen staff: including hot pot master, post hot pot division, pier, snacks, cold dishes, load work, handyman and so on.
3, service personnel: including customer service staff, kitchen service staff, cleaning staff, security.
hot pot store business plan template 2020 threeA, hot pot store overview
1. The store belongs to the food service industry, the name of the self-service hot pot store, is a partnership joint venture. The main business: dogs, sheep, chickens, ducks, fish and other hot pot; secondary food: seafood, marinated meat, marinated vegetables and so on.
2. Self-service hot pot restaurant is located in Huaning Road Commercial Walking Street, the inaugural period is a mid-range hot pot restaurant, the future will gradually develop into a brand chain stores.
3. The owner of the urban fast food restaurant is a joint venture of three people, a chef, a waiter, both have three years of experience in catering work, with our wisdom, talent and dedication to the cause of a heart, will be a leader in this industry.
4. The store needs about 80,000 yuan of start-up capital, of which more than 20,000 yuan has been raised in place, the remaining 60,000 yuan to the bank loan.
Second, the business objectives
1. Because of the location in the commercial street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, we must be in the quality of service and product quality on the effort, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the commercial pedestrian street of Huaning Road, and to recover the cost within 1 year.
2. The restaurant will set up 2 additional branches in 2 years, and gradually develop into a strong economic strength and have a certain market share of hot pot chain stores, in the many hot pot brands to break through a world, and will become a well-known brand in the catering industry.
Third, the market analysis
1. Customer source: self-service hot pot store's target customers to the Huoning Road Commercial Walking Street shopping and entertainment of the general consumers, accounting for about 50%; nearby hotels, hotels; entertainment venues; store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, and the consumption level is medium-low grade.
2. Competitors:
Self-service hot pot store near **** there are 4 major competitors, including 2 with a storefront, the other 2 stalls for the stalls. All these 4 stores have been in business for about 1 year's time. The first 2 restaurants, the price is more expensive, the source of customers spring sparse. The other 2 food stalls have poor hygiene, poor service quality and crowded and dirty dining environment. The store seized the existing shortcomings of the four restaurants, the introduction of "good value for money; service first" and other marketing strategies, and strive to occupy a place in the fierce competition in the market.
Four, business plan
1. Hot pot restaurant is mainly for the public, so the price of food is not too high, is a low price.
2. Considering the time and personnel is not enough; the store's temporary operating time to the evening.
3. During the opening period of the store to implement preferential activities; send out discount cards, all customers who patronize the store again; the store will implement discounts.
4. Always ready to develop new products to adapt to market changes and demand, such as the establishment of this year's goal is: "to build their own brand; the launch of the main hot pot".
5. Operating hours: 4:00 pm to about 2:00 pm.
6. For the above plan, we will divide the work and do our part. We will work on hygiene, service, price, nutrition, etc. to get more customers.
V. Personnel plan
1. Preliminary plans for the opening of the store, how many full-time employees (including how many cooks), how many temporary employees (including cooks) are as follows:
1) Recruitment of the city's household through the labor market, with some work experience, have a good work ethic. Age between 20-30 years old, interested in joining the catering industry.
Candidates special "Recruitment of workers registration form" and attached to the personal data to the store interview.
2) After the interview, written test, physical examination, and sign a labor contract (including the probationary period).
2. In order to improve the overall quality of service personnel, recruited personnel are required to undergo two months of training, the specific content is as follows:
1) the development of a training program to determine the purpose of training, the development of assessment methods.
2) Implementation of the training program, the implementation of the study of "labor discipline" and a variety of rules and regulations.
3) Assessment of the induction, for those who fail to give a suspension to study, deduct 20% of the salary, until qualified. If three times the examination and failed, deduct all the month's wages and benefits.
Six, sales program
1. Before opening a series of publicity corporate work, to introduce the store to consumers, "good price, service first" sales strategy, will also issue questionnaires, according to consumer demand, improve the store's products and services. The company's website is also available on the Internet.
2. The introduction of memberships, quarterly cards, monthly cards, so as to attract more customers.
Seven, financial plan
All accounts in the store must be timely accounting, expenditure and income of money must be accounted for by the accountant or record before use, the use of double-entry bookkeeping, scientific methods of management, to avoid confusion in the accounts, the daily income should be counted in a timely manner, all the orders of the menu and the receipt of vouchers must be kept and in duplicate. All menus and receipts must be kept in duplicate for checking and accounting. All the items in the store are fixed assets of the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, the rest is deposited in the bank; if after the monthly settlement, the income is higher than the plan, the salary will be adjusted moderately to mobilize everyone's enthusiasm for the work, such as found in the work of the hotel property destroyed without reason, will be deducted from the wages or bonuses of the responsible person.
1) The store's fixed assets xx million yuan
Table and chairs xx sets.
Business area xx square meters.
Freezers xx.
A number of stove pieces.
2) Daily liquidity of xx million yuan
(mainly for emergencies and temporary stocking).
3) for the accounts, to do day-to-day accounts, monthly accounts, quarterly accounts, year-end accounts, so that the profit and loss of the enterprise in the accounts at a glance, to avoid the blindness of the management of the business.
Note: Because just opened, so in a variety of expenses to be carefully calculated, but to ensure the quality of meat and vegetables, try to put the price down.