1. The location of Mala Tang storefront, four preferred locations:
1. The advantages of large supermarkets in and around
are relatively easy to find, and the passenger flow is relatively large. Large supermarkets are landmark buildings, which are relatively easy to find and remember.
2. Snack street or pedestrian street with a large flow of people
The advantage is that the idle people in this area generally have a preference for eating snacks, and it is easier to promote certain consumption and have spare funds for consumption of non-essential goods. Even if they don't spend money in your store this time, the possibility of spending money in your store in the future is still very high. People who love snacks are curious and many want to try other snack tastes. If you can grasp and conquer these people's appetites well, it is inevitable that they will not become your long-term consumers: especially opening a shop on the pedestrian street is completely leisure. To give customers a relaxed and casual dining feeling, simply put, it is a place to rest, and beverage supply is essential.
3.
Students are the main consumers who set up shops near large and medium-sized schools. The most important thing to pay attention to is the low price. The standard of prefecture-level cities for ordinary consumption is that they can eat enough around 5 yuan, which is close to the price of fast food box lunch. Pasta can be added to it. After all, students' spending power is mostly limited, and the price is too high for them to accept for a long time. We must consider the long-term benefits of business when doing business, and strive for a long-term profit. Simple example: When you buy something in a store, the owner of the store earns you 1 yuan, while another store only earns you 1 yuan for the same or similar products. Will you go to the first store for consumption next time from the perspective of cost performance? You must learn to put yourself in the other's shoes when doing business. If you can't accept it yourself, how can others accept it? In addition, we should also pay attention to the rent problem when opening a shop near the school. The school basically has a long holiday of about 3 months every year, so students will definitely have no business when they take a long holiday. During this period, most of them are losing money on rent and other basic expenses. If a store rents in 1 yuan/month, if there is no business during the holiday, the daily loss will be around 1 yuan, and if your store becomes famous, it will not lose money because of the holiday.
4. Night markets and areas near night markets or where midnight snack business is booming
The stalls in night markets are low in rent and crowded with people, and most of them are women who are mainly engaged in leisure. As long as they choose the right location, the business is easy to get started, and they can be operated with 1 tables. Although it still feels like a roadside stall, many customers sometimes spend money just for this free and easy feeling. Ordinary prefecture-level cities can make personal consumption (not counting drinks).
second, what other aspects should be investigated in the location of mala Tang restaurant?
Actually, there are many places where Mala Tang Restaurant can open stores. However, after you lock in Mala Tang Wangpu, you should make a written investigation record on the spot investigation of this store, and the inspection period should be at least 3 days. During these 3 days, you should observe the business situation of other peer snack bars near that store, carefully observe their passenger flow and analyze the average consumption level of those customers on the spot, and then take notes every day. Assuming that the average daily passenger flow of a store is 3 passengers, and the per capita consumption of water products is 5-7 yuan, then the turnover of the store can be locked at around 1,5-2,. The monthly rent of 6 square meters in such a lot is generally around 2,, and the daily net profit is conservatively estimated at 5-7 yuan. If the rent is similar and there are few peers in the nearby Mala Tang shop, you can consider investing in opening a store. In addition, we should pay attention to the shops with bad business. It is also very important to analyze the reasons for the shops with bad business nearby. If you can find out the reasons for others' failure and learn from experience, you can at least ensure that you will not make the same kind of mistakes again, which can reduce the chance of failure!
third, the management skills of mala Tang shop:
1. The management of mala Tang shop should have its own characteristics.
if the restaurant was originally decorated according to the style of mala Tang restaurant, it is suggested that we can also consider developing mala Tang series products to make the characteristics of mala Tang, so as to meet the needs of consumers of different ages.
2. In marketing activities, we should pay attention to customer management and pay regular visits to the units and business people who come here frequently.
Ask these old customers, discuss with them, and persuade them to taste the magic of Mala Tang or other special Mala Tang through publicity and guidance. We should strive for perfection in service and be more humane.
3. Manage the seasonal consumption promotion of mala Tang restaurant.
In winter, business is generally good, because mala Tang is a comprehensive way to eat all kinds of delicious food, which will undoubtedly make consumers feel satisfied in winter. In summer, we should actively do some publicity to guide consumers.
4. First-tier cities run mala Tang restaurants and launch cooking programs on local TV stations for publicity.
or introduce mala Tang in the form of a food column in the local newspaper, and introduce how to eat it. Through these public welfare advertisements, consumers can subtly understand that eating mala Tang in summer is beneficial to health.
5. To run a mala Tang restaurant, you should be good at leveraging marketing.
you can share and jointly promote with some local related enterprise resources, such as joint promotion with famous local supermarket chains. Make beautiful posters, publicize on a single page and so on.
Of course, the most important thing to open mala Tang is the taste. Delicious mala Tang can make people unforgettable after eating! No matter how good your service and hygiene are, no matter how good your geographical location can make up for this deficiency. No matter how cheap you sell, no one may eat it. If you have a good taste, you can provide reasonable service and management, and you won't worry about doing business badly.