It's not that the taste is so unique, but it's the freshness of the food (of course, as a staple food)
Many people order it, especially when there are many people there. I had Kung Fu Noodle for my high school graduation thanksgiving dinner at Dafeng Harvest
There are also Kung Fu Noodle dishes available, so it's not that you can't get it right at a restaurant, but it's just that you'll get paid a little bit more for the time you spend there.
So this is a specialized skill at the store.