Traditional milk tea is gradually being eliminated by young people because of its high fat and high calorie, while low-fat and low-calorie fruit+tea beverage is replacing the market as the darling. Braving the wind and waves, milk tea is at the forefront of the trend, grasping the new trend of the tea market, closely combining China tea with the concept of health preservation, and launching a series of online celebrity drinks "Healthy and Healthy Yuanqi Tea" while attracting investment in the market. At present, the brand has entered the first-and second-tier tea market and is moving towards the third-and fourth-tier cities with greater development space.
Affected by the epidemic, this year, the wind of "innovation and mass entrepreneurship" has been blown up in China. Tea shops with low investment costs and large profit margins once became the first choice of many entrepreneurs. And in view of consumers' high trust in the brand, most entrepreneurs chose to join without hesitation. Traditional tea shops can't break through the pain points of the industry in terms of face value, formula and taste, and can't help entrepreneurs open the wealth password in a shorter time. On the contrary, the popularity of New China Tea continues to rise throughout the franchise market.
According to the data published in "20 19 White Paper on New Tea Consumption", fruit tea and milk tea have replaced traditional milk tea as more popular drinks in the tea market. At the same time, more than 70% of consumers in the tea market are women, mainly from the post-90 s and post-80 s, braving the wind and waves, milk tea firmly grasps the market outlet of tea, digs deep into the needs of female consumers, develops and produces various kinds of fresh fruits and tea soups, shapes the image of urban inspirational women in packaging, and causes female consumers to sing down. Since its launch, it has not only quickly become a well-known brand of new Chinese health tea in the tea market, but also attracted special attention from investors.
Making tea, the most taboo is that one layer remains unchanged. In the long run, it is easy for consumers' taste buds to lose their freshness, which in turn leads to boredom and turns to other distinctive drink shops. Braving the wind and waves, milk tea knows the cruelty of market competition. Through the in-depth research and development of popular drinks by professional R&D team, based on all kinds of health care raw materials, the products are constantly updated, and the annual and quarterly updates are truly achieved, and consumers' stomachs are firmly grasped through more attractive healthy drinks.
Looking for joining, the most taboo is to ask and not ask. As a franchisee, I only got a brand name, but I didn't get brand support. It is very difficult to start a business like this. As a responsible brand of new Chinese health tea, braving the wind and waves of milk tea can not only provide perfect support for franchisees in product update, but also provide one-stop support policies for franchisees, including shop location, decoration guidance, advertising and so on. And online and offline at the same time, to further enhance brand awareness, so that everyone