Secondly, cultural ice-cream is also a brand marketing tool. Brands can increase brand reputation and word-of-mouth by launching literary ice-cream, which in turn increases consumers' trust and loyalty to the brand.
Finally, cultural ice-cream is also a manifestation of innovation and differentiation. In the increasingly homogenized market competition, brands need to constantly innovate and differentiate themselves in order to distinguish themselves from other brands and gain more consumer attention and market share.
In short, brands are launching literary ice-cream to attract consumers, enhance brand reputation and differentiate their performance, and this trend is heating up with the development of the literary industry and changing consumer needs. Let me share some of the more popular cultural and creative ice creams now.
1. Cute cartoon image ice-cream: for example, ice-cream designed by cartoon images such as Disney, Little Column of the Seabed, Little Yellow Man, etc. is very popular among children and young people.
2. Unique modeling ice-cream: such as Starbucks coffee cup modeling ice-cream, Super Mario modeling ice-cream, cupcake modeling ice-cream, etc., the design is unique, different forms, to attract a large number of consumers.
3. Special flavor ice-cream: such as durian flavor, cheese flavor, coffee flavor and other special flavors of ice-cream, to meet the taste needs of different consumers.
4. DIY ice-cream: Consumers can choose their own ice-cream flavors and ingredients to make their favorite ice-cream, which increases the interactivity and fun.
In short, the design and flavor of Wenchuan ice-cream is becoming more and more diversified, and consumers can choose to buy according to their own preferences and tastes.