Development history editor

Bacchus flavor with 12 years of persistence in the production of outstanding and extraordinary quality, and constantly accelerate the pace of innovation and independent brand building. [9]

Development to 2015, can be summarized in three stages:

1.0 era (2001-2009), offline chain, extremely rapid growth.

Bacchus Flagship Store Gift Box

Bacchus Flagship Store Gift Box

Bacchus Flagship Store opened its first snack store in 2003. [10]

2005 Creation of the 16th Bacchus Flavor casual snack store and registration of the Bacchus Flavor trademark.

2007 Hangzhou Homs Food Co., Ltd. was established, focusing on product development and production. [11]

2008 Hangzhou Baigaowei Food Co., Ltd. was established, with Hangzhou as the headquarters. Stores radiate nationwide *** counting 42. [12]

2009 Hangzhou Bacchus Taste Foods Co., Ltd. changed its name to Hangzhou Bacchus Taste Enterprise Management Consulting Co. At the same time, 62 new stores were added, totaling more than 100. [12]2.0 era (2010-2013), e-commerce took off, the Internet upgrades. 2010 Hangzhou Baigaoji Enterprise Management Consulting Co., Ltd. officially approved by the Ministry of Commerce as a franchise enterprise in China. [13]

In December of the same year, at the invitation of Alibaba, officially stationed in Taobao Mall (predecessor of Tmall). "Bacchus flavor flagship store" listed for business, opening a new era of Bacchus flavor Internet business. [1]

In 2011, the daily sales of e-commerce exceeded 500,000, with 15,000 orders per day. Four months after opening the store, the food category ranked first. [7]

In May of the same year, the company received 10 million in venture capital. [14]

2012 won the China Chain Store Golden Kirin Award for the most growing brand [15] ? In the same year, Double Eleven broke through 5 million in a single day. [16]

2013 Bacchus brand tenth anniversary. Reached a strategic cooperation with Shentong Express, became the first warehouse Shentong large merchants. Comprehensively launched the national warehousing and logistics strategic layout. At the end of the same year to January 2014, Bacchus flavor all network New Year's Eve sales first, become the first brand of Internet leisure food. [17]

3.0 era (2014-present), circulation network, future epoch.

In 2014, Bacchus was the first food festival on the whole network, and the store turnover broke 10 million. [18]

2014 Bacchus e-commerce sales exceeded 1 billion yuan. [7]

2015 the second eating festival opened. Turnover of 20 million dollars, compared with the first eating festival increased by 100%. [19]

2015 Bacchus e-commerce sales exceeded 1.5 billion yuan. [20]

2016 Bacchus' third Eat Festival opens with turnover exceeding 40 million, up 100% year-on-year. [21-22]

In July 2017, Bacchus officially cooperated with Ali Retail Pass, and Bacchus flagship store single products such as "Hug Fruit" and "Ren Ren Fruit" entered the stocking list of more than 500,000 small offline community stores through Retail Pass. [23]

E-commerce battle editing

Baigaoji flagship store products

Baigaoji flagship store products (9 pictures)

Beginning in 2010, Baigaoji fully moved from offline to online. The flagship store of Bai Cao Wei quickly stationed in Tmall, Jingdong Mall, pat.com, No.1 store, Dangdang.com, Suning.com, Amazon.com, Vipshop and other major e-commerce platforms, and became the core merchant of the platform's food category. 2014, Bai Cao Wei has become the leading brand of Internet casual food, ranked in the top three in the industry. A series of data can illustrate the achievements of the e-commerce of Bacchus flavor:

2013 New Year's Day, Bacchus flavor gift box sold 435,536 boxes, ranked first in the whole network sales, ranked first in the casual snacks, ranked first in the New Year's gift box.

In 2014, the first 517 eating festival of Bacchus flavor in the whole network, the store turnover of 10 million, the first in the whole network of snack food category.

In 2014, the Double Eleven Carnival, Bacchus flavor store turnover exceeded 60 million, the number of single-day pen 67 million.

In 2015, Bacchus flavor second 517 eating festival, turnover reached 20 million, compared with the first eating festival increased by 100%. Spotlight turnover of 360,000 pens, exceeding the sum of the second to tenth snack merchants. [19]

In 2015 Double Eleven Carnival, the turnover of Baigaoqi's whole network exceeded 156 million. [24]

2012~2015 four consecutive years of New Year's gift box sales accumulated 10 million boxes. New Year's Nut Gift Box is the No. 1 seller on the whole network. [20]

In 2016, the third 517 Eating Festival of Bacchus, turnover reached 40 million, up 100% from the second Eating Festival. [21]

2016 Double Eleven Carnival, Bacchus Flavor whole network sales of 252 million, Tmall flagship store single store 204 million, became the runner-up of the entire food category [22]

Corporate marketing editor

In order to be close to a new generation of young consumers, Bacchus Flavor has held a very large number of recreational marketing activities, and in the future, there will be more and more better to play the activities with the user

Bacchus corporate marketing

Bacchus corporate marketing (5 pictures)

Enjoy.

1, 2014, implantation of the phenomenal network drama "Wan Wan Qi He Nian Zhuan", just two days to break through 5 million broadcasts. [18]

2. In 2014, we y cooperated with the classic remake of "The Lonely Gourmet" and launched Eat Box. [18]

3. In 2015, Bacchus Flavor crowned the Oxygen Music Festival in its entirety, inviting music poet Li Jian from "I am a Singer" and Korean singer king TheOne Zheng Junyuan, as well as folk singers such as Song Dongye, Moxizi Shi and Yao XIII. [19]

4. In 2014, Bacchus was the first to create the 517 Eating Festival on the whole network, creating a national snack feast with 1 million Bacchus fans. [18]

5, 2016, Bacchus flavor third 517 eating festival, and strawberry music festival cooperation to create an upgraded version of the music feast. [25]

Corporate team editing

Bacchus corporate team

Bacchus corporate team (6 pictures)

Bacchus employees are based on the "Seven Dragon Balls" value system: dedication, high efficiency, happiness, innovation, teamwork, passion and integrity.

They come from the world's food companies, technology companies, Internet companies and financial institutions. They are all very young, passionate and energetic.

They are truly changing the way people eat and the way they live, defining the future of the food industry. [26]

They provide a better user service experience and loving care.

They are able to surprise their customers in ways they could never have imagined, making Bacchus the world's most creative food company.

They believe that working at Bacchus is the coolest thing ever.